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Page 1: Social Business Conference 2013- From Mahjong Strategy to Social Media

Soci

al B

usi

nes

s C

on

fere

nce

AIM

From Mahjong Strategy to Social Media徐緣

Page 2: Social Business Conference 2013- From Mahjong Strategy to Social Media

Turn Social Media into business?

Page 3: Social Business Conference 2013- From Mahjong Strategy to Social Media
Page 4: Social Business Conference 2013- From Mahjong Strategy to Social Media

Quick win with limited investment

Page 5: Social Business Conference 2013- From Mahjong Strategy to Social Media

Hong Kong Acnes

Cost : $9000 HKD (2 videos) Result : Over 100,000 views + sales jump

Page 6: Social Business Conference 2013- From Mahjong Strategy to Social Media

斯洛伐克SLOVAKIA

Slovakia Miele Vaccum Cleaner

Agency: Mayer McCann Erickson, Bratislava

Miele Vacuum Cleaner_ Tunnel ibelieveinadv.com_(360p).avi
Page 7: Social Business Conference 2013- From Mahjong Strategy to Social Media
Page 8: Social Business Conference 2013- From Mahjong Strategy to Social Media

Investable Ideas:

Unleash full potential of an existing success

Page 9: Social Business Conference 2013- From Mahjong Strategy to Social Media

Result : Single-day sales record in Japan for more than 10 billion yen

Japan Uniqlo

UNIQLO LUCKY LINE - Adfest 2011 Promo Best_(360p).avi
Page 10: Social Business Conference 2013- From Mahjong Strategy to Social Media

Investable Ideas:

Facilitate mass-customization

Page 11: Social Business Conference 2013- From Mahjong Strategy to Social Media

Agency: Gitam BBDO, Israel

Israel Opel Corsa

Opel Corsa ____ - The First Car Model Named After its Owner_(360p).avi
Page 12: Social Business Conference 2013- From Mahjong Strategy to Social Media
Page 13: Social Business Conference 2013- From Mahjong Strategy to Social Media

Use Social Media as a business exchange platform

Page 14: Social Business Conference 2013- From Mahjong Strategy to Social Media

USA American Express

American Express Small Bus Saturday Case_(360p).avi
Page 15: Social Business Conference 2013- From Mahjong Strategy to Social Media

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