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Social Business Conference AIM From Mahjong Strategy to Social Media 徐緣

Social Business Conference 2013- From Mahjong Strategy to Social Media

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Mr. Vincent Tsui (徐緣) MNC Marketing Director, Marketing Columnist Topic: From Mahjong Strategy to Social Media

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Page 1: Social Business Conference 2013- From Mahjong Strategy to Social Media

Soci

al B

usi

nes

s C

on

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nce

AIM

From Mahjong Strategy to Social Media徐緣

Page 2: Social Business Conference 2013- From Mahjong Strategy to Social Media

Turn Social Media into business?

Page 3: Social Business Conference 2013- From Mahjong Strategy to Social Media
Page 4: Social Business Conference 2013- From Mahjong Strategy to Social Media

Quick win with limited investment

Page 5: Social Business Conference 2013- From Mahjong Strategy to Social Media

Hong Kong Acnes

Cost : $9000 HKD (2 videos) Result : Over 100,000 views + sales jump

Page 6: Social Business Conference 2013- From Mahjong Strategy to Social Media

斯洛伐克SLOVAKIA

Slovakia Miele Vaccum Cleaner

Agency: Mayer McCann Erickson, Bratislava

Page 7: Social Business Conference 2013- From Mahjong Strategy to Social Media
Page 8: Social Business Conference 2013- From Mahjong Strategy to Social Media

Investable Ideas:

Unleash full potential of an existing success

Page 9: Social Business Conference 2013- From Mahjong Strategy to Social Media

Result : Single-day sales record in Japan for more than 10 billion yen

Japan Uniqlo

Page 10: Social Business Conference 2013- From Mahjong Strategy to Social Media

Investable Ideas:

Facilitate mass-customization

Page 11: Social Business Conference 2013- From Mahjong Strategy to Social Media

Agency: Gitam BBDO, Israel

Israel Opel Corsa

Page 12: Social Business Conference 2013- From Mahjong Strategy to Social Media
Page 13: Social Business Conference 2013- From Mahjong Strategy to Social Media

Use Social Media as a business exchange platform

Page 15: Social Business Conference 2013- From Mahjong Strategy to Social Media

END