@KrissyEspindola
Establish a presence
Enrich content
Engage influencers
Embrace community
Crawl Walk Run Fly
Conte
nt
Soci
al
Define taxonomy/folksonomy and governance
Develop content ecosystem Build content responsibility
matrices
Define ‘voice’ for Social channels
Create Publication Calendar
Leverage Social Monitoring
Refine content strategy based on analytics
Enable user discussions Reward participation and
engagement
Establish Blog Define Social Support
Model Ramp Social Engagement
Launch dedicated Community's based on audience types
Develop audience centric content
Leverage gamification to drive content enhancements
Engage social influencers Reward participation
Provide company or external resources ability to manage content
Measure content effectiveness and continually refine
Dedicated Social Network profiles
Personalized support via company groups
Social Business Strategy