CEMSa&onal
Virtual Reality for Coursera Technology Enabled Business Innova<on
COURSERA WILL BRING THE FLIGHT SIMULATOR TO ONLINE EDUCATION THROUGH VIRTUAL REALITY
NEW OPPROTUNITIES AND BENEFITS
for online educa<on
SHAPE NEW TRENDS
through VR
DYNAMIC MARKET of MOOCs
empowering students
ENHANCED LEARNING EXPERIENCE through hands-‐on approach
COURSERA HAS CAPABILITIES to innovate
STRATEGIC PARTNERSHIPS AS KEY FACTOR for success
OVERVIEW VR COURSERA OPTIONS EVALUATION CONCLUSION 1
www.bestppt.com
VR’S IMPACT ON EDUCATION
WHAT IS VR?
— Interac7on with objects and designs
— Hands-‐on approach and exercise
— New learning experiences with visuals
— Ac7ve learning
— Collabora7on with colleagues Adapta7on of VR speeds up with the introduc7on of new devices
VR is about crea7ng environments which give users a feeling of being in real or imagined worlds
VIRTUAL REALITY IS A TECHNOLOGY THAT ENABLES INNOVATION IN THE EDUCATION INDUSTRY
2 OVERVIEW VR COURSERA OPTIONS EVALUATION CONCLUSION
COURSERA WILL GAIN A COMPETITIVE ADVANTAGE BY IMPLEMENTING VR
DATA DISTRIBUTION • Database of students’
performance can be purchased
VR COURSES • New VR courses
provided in addi7on to current courses
ENTERPRISE MODEL • Training programs for
companies
IDEA • Implementa7on of VR
courses • Improvement of students’
learning experience
COURSERA • 1000 courses • 15 million users • 120 universi7es
15%
5% 80%
OVERVIEW VR COURSERA OPTIONS EVALUATION CONCLUSION 3
1 2 3
PASSIVE WATCHING IN VR
• No interac<on • Learning content
provided as 360° videos
INTERACTIVE HANDS-‐ON VR EXPERIENCE
• Real applica<on of learning
• Skill training and learning simula<on in virtual world
REAL-‐TIME TAILORED VR CLASSES
• Real-‐<me interac<on with professors and students
• Closest applica<on of reality
THREE OPTIONS THAT ENABLE COURSERA TO IMPLEMENT VR IN THEIR BUSINESS MODEL
OVERVIEW VR COURSERA OPTIONS EVALUATION CONCLUSION 4
OPTION 2: HANDS-‐ON VR IS THE MOST PROMISING OPTION FOR COURSERA’S BUSINESS INNOVATION
Project scope Cost Feasibility Accessibility Learning
experience
O1: Passive Watching
O2: Hands-‐On VR
O3: Real-‐&me
Very high High Medium Low Very low
OVERVIEW VR COURSERA OPTIONS EVALUATION CONCLUSION 5
VIRTUAL REALITY APPLICATION INDICATES TREMENDEOUS IMPROVEMENTS OF LEARNING IN VARIOUS FIELDS
7
Increased learnings
/ Medical
E.g.
Simula7ng cellular procesesses
Improved designs
/ Design
E.g.
Room interior design
Applicable skills
/ Engineering
E.g. Assembly of engines
Career benefits /
Technicians
Solving real life problems
in virtual context
Job trainings /
Companies
E.g. Safety trainings
sponsored by companies
Applica7on of Op7on 2
OVERVIEW VR COURSERA OPTIONS EVALUATION CONCLUSION 6
5 STEPS TOWARDS THE IMPLEMENTATION OF VR
PARTNERING VR
DEVELOPERS
Find partner with the right VR experience
Introduce the prototype to
universi<es and nego<ate courses
PARTNERING UNIVERSITIES
PRODUCTION
Shoo<ng and
development of courses
Marke<ng campaign and
constant feedback
LAUNCH OF COURSES
NEW REVENUE STREAMS
Data distribu<on and enterprise
model
OVERVIEW VR COURSERA OPTIONS EVALUATION CONCLUSION 7
COURSERA WILL BE PROFITABLE AFTER SECOND YEAR OF LAUNCHING VR COURSES
YEAR 1 YEAR 2
-‐3.819.000 -‐5.442.000
2.670.000 6.798.000 +154%
+42%
-‐1.149.000 1.356.000
Courses
Data distribu7on
Enterprise model
Courses
Data distribu7on
Enterprise model
REVENUE
COSTS
OVERVIEW VR COURSERA OPTIONS EVALUATION CONCLUSION 8
BY IDENTIFYING AND MITIGATING THE RISKS, COURSERA’S NEW BUSINESS MODEL IS MORE LIKELY TO SUCCEED
• Partnerships with universi7es and VR developers HIGH COSTS
• Referral programs • Increased VR acceptance DEMAND TOO LOW
• Subs7tu7on of VR devices ACCESSIBILTY
• Partnership with VR developers and Quality Assurance QUALITY OF CONTENT
• Reputable new technology INSUFFICIENT CONTENT
• Constantly searching for new coopera7on possibili7es POWER OF SUPPLIERS
RISKS MITIGATIONS
OVERVIEW VR COURSERA OPTIONS EVALUATION CONCLUSION 9
VIRTUAL REALITY WILL BRING MAJOR BENEFITS TO COURSERA
+92% a^en7on level
$1.35 Mio Profit
The technology a^racts more users to the website and other courses.
Increase in Users
Stronger Partnerships Strengthen 7es with Universi7es.
• Online educa7on market offering growth poten7al
• VR offers a compe77ve advantage
• First-‐mover advantage
• “The best possible educa7on, universally accessible”
• Bigger range of classes
Analysis
Partnerships with headset providers, availability in developing countries
OVERVIEW VR COURSERA OPTIONS EVALUATION CONCLUSION 10