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2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh 課程主題:遊戲行銷與企畫 Game Marketing and Planning 通路策略 Strategy of Sales Chain

遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

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2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

課程主題:遊戲行銷與企畫

Game Marketing and Planning

通路策略

Strategy of Sales Chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

SWOT Analysis

Opportunities Threats

Strengths ST SO

Weakness WT WO

Internal

External

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

Marketing

Mix

Product

Price Promotion

Place

Customer

Solution

Customer Cost Communication

Convenience

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

A Goal is a dream

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