10 buoc khoi nghiep va xay dung thuong hieu

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  • 1. 10 bc c bn Khi s Kinh doanh Khi s mt doanh nghip cng ging nh bn tch lu tin bc xy mt ngi nh trong m. C th vi mt s t ngi, iu rt n gin, tuy nhin vi bn li l c mt chng di phn u. V vy, bn khng th bt u t s khng!
  • 2. 1. Bn ci th trng cn 1. Bn ci th trng cn (khng phi bn ci mnh c) Ngha l: Nghin cu k nhu cu v mong i ca khch hng v th trng trc khi quyt nh sn xut sn phm hoc chn la sn phm bn. VD: ti c kh nng nu ph rt ngon, tt c mi ngi u ca ngi ngon hn nh hng cnh nh. ng thi ti cng l ngi thch nu n v thch phc v mi ngi n ngon. Quanh ch ti c ti 4 hng ph. Bui sng v tra mi ngi i lm thng n rt ng, nhng khng c hng bn no (chnh ti v gia nh cng nhiu khi thch n bn m phi i rt xa). Thay v s cnh tranh vi hng nu ph (v ti nu ph ngon hn nh hng); ti tm hc cng thc nu mt s loi bn n sng/ n tra (bn u, bn riu, bn c) m mt hng n.
  • 3. 2. Xy nh t mng Ngha l: Ai cng bit khng th xy nh t nc. Tuy nhin rt nhiu doanh nghip khi s bng cch lm sn nc nh (nh hnh m thc Sn phm Doanh thu - Li nhun) trc khi lm mng. Mng nh: Nn tng, mc tiu v tm nhn ca Doanh nghip. Ni mt cch c th, bn phi tr li c cu hi: iu g thi thc bn quyt nh xy dng doanh nghip ca mnh. Nu mc tiu n gin ch v li nhun, bn s khng kin nhn vt qua sng gi. Mc tiu ca mt doanh nghip phi hng v khch hng, hng v th trng. Li nhun ch l phng tin bn t c mc tiu .
  • 4. 3. Bn v K thut Ngha l: Ging nh vic xy nh, trc ht phi c bn v k thut, quy nh chi tit s lng vt liu v cch thc xy dng. Ngi nh cng ln th bn v k thut cng phi chi tit. Bn v k thut trong vic khi s doanh nghip chnh l bn m t chi tit k hoch kinh doanh. Hy bt u bng cc phc tho gch u dng v Khch hng, sn phm, th trng, cch thc bn hng, cch thc phn phi, nh gi v i ng nhn s Bc tip theo l bn cn lp y cc gch u dng bng nhng m t chi tit. Nhng bng tnh, s liu so snh, thng tin v i th cnh tranh cn phi c thng k. Cui cng, hon thin Bn v k thut l bng hch ton chi ph. Bn cng phi vch ra c mt bng tnh ton v chi ph, doanh thu d kin, t l li nhun d kin, thi gian hon vn
  • 5. 3. Bn v K thut xy dng mt doanh nghip, cc sng lp vin thng phi t m nhim nhiu khu trong t chc b my. Mt sng lp vin s c th m nhim chc danh trng phng bn hng, trng phng Marketing, trng phng nhn s, trng phng t chc hnh chnh thc hin tt iu ny, cc chuyn gia khuyn bn nn c bn v k thut tht chi tit. Trong bn v ny, bn s m t k lng chc nng, nhim v, quyn li, ca tng chc danh c th. Bn m nhim chc danh no, s phi thc hin ton b cng vic ca nhim v . Ch khi no bn kinh ph thu ngoi nhn s ph hp, th bn mi c th t rt lui c thng chc cao hn.
  • 6. 4. Bn v Phi cnh Ngha l: Ngi nh ca bn trng s nh th no? Khng ai c th hnh dung c nu khng c bn v phi cnh. Tng t, doanh nghip ca bn s ch ging nh mt ngi nh c xy th hng lot nu khng th/khng c m t bng hnh nh. Ging nh vic xy nh, rt nhiu ch nh tit kim chi ph bng cch ch cn mt bn v phi cnh s b (thm ch vi mt ngi- nh-hng-lot, ngi ta khng cn c bn v phi cnh.
  • 7. 4. Bn v Phi cnh Bn v phi cnh i vi doanh nghip chnh l: Bn tuyn ngn v s mnh ca Doanh nghip Bn m t trit l kinh doanh v vn ho kinh doanh ca doanh nghip Nhn din Thng hiu (logo, slogan, hnh nh nh v, thng ip truyn thng, h thng nhn din).
  • 8. 4. Bn v Phi cnh Bn v phi cnh hay hnh nh nhn din c cho l t yu cu khi: - Th hin c thn thi, s thch, nhn sinh quan ca ch nh/ hay trit l kinh doanh v tm nhn ca t chc. - Ph hp vi kch thc, v tr v m hnh ca ngi nh Resort rt p v ng m c, nhng khng th p dng vo mt ngi nh ng thnh ph. - Ph hp v kinh t. Chi ph v bn v chi tit phi ph hp vi kinh ph xy dng ngi nh. Khng qu thp khng tr chi ph cho nh thit k chuyn nghip; nhng khng qu cao ch nh b thm ht ngn sch. - Ph hp vi gia cnh ca ch nh hay ph hp vi i tng cng chng v khch hng mc tiu d kin ca t chc
  • 9. 4. Bn v Phi cnh c c mt bn v phi cnh t yu cu, cn ti thiu 2 iu kin: + tng (do ch nh ch thn m t chi tit v nhng mong mun, s thch, gu thm m). iu ny thng c thc hin thng qua mt bng h thng cc cu hi t n gin n chi tit (bn Brief). Ngi ch cng m t chi tit v cung cp y thng tin th nh thit k/t vn cng c c hi p ng ti a nhu cu. + thc hin thit k - CONCEPT (ph thuc vo trnh v k nng nm bt tng ca Nh thit k). Nh thit k/ t vn sau khi c bn Brief, trc tin s phi xy dng c cho ch nh mt quy trnh xuyn sut lt t c tng.
  • 10. 4. Bn v Phi cnh Nguyn tc vng: 1. LM NG T U. Xy dng doanh nghip l c mt chng ng di. Thng hiu cng vy. Tuy nhin xy dng hnh nh nhn din cho thng hiu l vic bn c th lm ngay t u. 2. Mo nh bt chut nh. Bn hon ton c th to dng cho ngi nh v doanh nghip ca mnh mt hnh nh nhn din tt, khc bit v gi cm bng mt ngun kinh ph ti thiu. 3. n gin l hon ho. Bn c th nhn thy iu ny qua logo v trit l ca cc thng hiu hng u. Ti gin ng nt v mu sc cho Logo cng l mt bin php ct gim chi ph. 4. Tin no ca y. Mt mc chi ph cao cho php nh t vn v thit k cng cp sn phm cht lng tt hn nh i ng nhn s cao cp v chuyn nghip hn. Hy cn nhc kh nng chi tr ca bn la chn c i tc ph hp nht. c bit, mt i tc tt s gip bn c c gi sn phm vi nhiu gi tr gia tng thay v ch c sn phm li.
  • 11. 5. Th Xy Khc vi vic xy nh, ch nh c th giao ph ton b ngi nh ca mnh cho ch thu. Xy dng doanh nghip i hi cc sng lp vin phi chung sc (vi cc i th k thut) hoc t mnh thc hin nho vi, trn va, b gch, ln sn .... Khng mt ch nh no c th t xy nh mt mnh. Ngi thu khon c tay ngh cng cao, th ngi nh c xy cng tit kim, nhanh chng. Ngoi ngi thu khon, cc ch nh cn c th thu thm K s gim st cng trnh gim st tin v cht lng nh
  • 12. 5. Th Xy Trong vic xy dng doanh nghip, cc th xy chnh l ton b i ng nhn s v cc t chc/ dch v thu ngoi. Nu khng c kinh nghim v K ton v ng k doanh nghip, bn ngay lp tc ngh n vic thu ngoi v cho rng chuyn nghip vn hn. Khng c kinh nghim v Marketing v Setup doanh nghip, ti sao bn khng da vo trnh ca chuyn gia t vn? Cc chuyn gia t vn chnh l K s gim st cng trnh cho vic xy nh
  • 13. 6. KHAO N MNG NH MI Cui cng th ngi nh m bn dnh nhiu tm sc xy dng cng hon tt. Khao n mng nh mi khng n gin l vic mi quan khch n d bui l ra mt doanh nghip m l ton b quy trnh tung sn phm v gii thiu ln u doanh nghip/ sn phm ra th trng. Quy tc vng: Khng c c hi th hai cho ln u tin. V vy cn chun b tht tt ginh c thin cm ngay trong ln u tin .
  • 14. 6. KHAO N MNG NH MI Quy trnh tung sn phm v gii thiu ln u doanh nghip/ sn phm ra th trng vi mi m hnh t chc khc nhau l hon ton khc nhau. Tuy nhin c mt s nguyn tc bn khng nn b qua: Xy dng b Sales kit tht chi tit v bt mt. ng gi sn phm: Mi sn phm c bn ra nu ch p ng c cc tnh nng k thut, th mi ch c xem l sn phm li. ginh c thin cm, sn phm ca bn nn c ng gi vi nhng quy chun ch ring bn cung ng, c nghin cu p ng mong i ca Khch hng mc tiu (c gi l li ch mong i v li ch k vng).
  • 15. 6. KHAO N MNG NH MI Quy trnh tung sn phm v gii thiu ln u doanh nghip/ sn phm ra th trng vi mi m hnh t chc khc nhau l hon ton khc nhau. Tuy nhin c mt s nguyn tc bn khng nn b qua: Tn dng trit mi c hi c bit n. Qung b v gii thiu bn thn tt c mi ni ph hp vi khch hng v kinh ph ca bn. Nu bn cha bit g v Marketing truyn ming v marketing x hi th y l lc bn nn tm hiu v n. Kim sot ton b thng tin. Hnh nh ca bn bn ngoi phi l chnh bn, nhng p hn v li cun hn. y chnh l hiu qu ca Bn v phi cnh hay hnh nh nhn din. Thng hiu ca bn do ngi tiu dng/ khch hng quyt nh. V th khch hng l thng khng ch ng, m cn lun ng
  • 16. 7. SNG NGI NH HNH PHC 1. Ngi nh do chnh bn xy dng c mt ngha c bit m ch nhng ngi ch ngi nh mi cm nhn ht. V vy ng bao gi i hi nhn vin ca bn s bo v thng hiu nu chnh bn khng lm iu . 2. Di mi nh, nhng thnh vin cng chung sng c cm nhn c s m p v tnh thn i, c cng chung mt nh hng hay khng hon ton ph thuc vo ngi ch nh, cng nh vo thn thi m bn v phi cnh chi tit th hin. 3. Nhn s ca t chc s yu mn doanh nghip v thng hiu, nu bn cho h l do yu mn. 4. Ngi nh, cng ging nh thng hiu, c th b xung cp hoc b suy gim nim tin, nu bn ch quan tm ti v b ngoi.
  • 17. 7. SNG N