1. Bn sai lm dn n trin khai digital marketing tht bi m doanh
nghip no cng c th gp phi Jan 2016 1
2. Vu Van Hien Co-founder of SocialOne.us Previously: Marketing
Director at Vinecom Marketing Director at CareerBuilder Senior
Digital Manager at Carat / Dentsu Aegis Network Senior Marketing
Manager at Project Lana backed by IDG Venture Vietnam 2
3. 04 yu t trin khai digital marketing thnh cng 3 Chin lc K
nngH thng C cu Vn ha
4. Sai lm 1: Xc nh sai chin lc! Chin lc: phng php trng yu t c
mc tiu 1. Khng c phng php. 2. Gii php lp k hoch trn 1 trang giy:
SOSTAC framework Situation Objective / Smart Goal Strategy Control
4
5. Sai lm 2: C cu cho tht bi C cu: t mi ngi vo v tr ng h phi hp
vi nhau 1. Khng c c cu t ban u 2. Cc v tr chng cho v mt chc nng: 2
v tr cng lm mt vic. 3. C ch rng buc v KPIs v quyn li khng ng b, cc
nhm lm vic chin u ginh ngun lc v u . 4. C ch hng ngang v hng dc:
thit k cho vic tht bi d dng hn. C cu qua phc tp to nn c ch quan
liu. 5. Khng c c cu: Lnh o quyt tt c mi th. Mt thin ti vn ngi gip
vic. 5
6. Sai lm 3: Li h thng H thng: quy trnh v t ng ha quy trnh tng
gi tr v hiu qu 1. Khng c quy trnh c th. Khi cn trin khai cn ph duyt
nhiu cp cho tng hng mc, khng th t thc hin. 2. Khng th tng gi tr ca
tp th khi cn phi hp. S liu khng lu chuyn ni b: thng tin th trng t
sales, hot ng ca i th t marketing, nh gi t chm sc khch hng (CS) 3.
Kt ni khng ng u: chia cc nhn vin theo tng channel ca digital
marketing, ai s l ngi chu trch nhim cui cng cho tng project? 6
7. Sai lm 4: ma trn k nng K nng: Nng lc thc thi hiu qu 1. Khng
c ngi 2. Mt k nng c nhiu ngi. K nng cn thit khng . 3. K nng khng t,
khng th trin khai. 4. K nng chuyn mn tt, k nng mm: teamwork, mc ha
ng, ph hp khng c. 5. Interview qu cu th, tuyn sai ngi. 6. Tuyn sai
nhng khng th manage out. 7. Khng c KPIs c th, nh gi cm tnh dn n
khng nh gi c thc lc. 7
