Guest lecture presented via Skype for Dr. Childer's Social Media Class at the University of Tennessee (Fall 2012)
- 1. The good, the better, and thefabulous!Karen Freberg, Ph.D.
2. Introduction Karen Freberg, Ph.D. University of Louisville Education: Ph.D., Communications (University of Tennessee) MA, Strategic Public Relations (University of Southern California) BS, Public Relations (University of Florida) Interests: Social media, Crisis Communications, and PR Social Media: FB, LinkedIn, Twitter (@kfreberg), and Pinterest Blog: www.karenfreberg.com/blog 3. How did I get started withmy blog? 1996: Started my own personal website originally a Val Kilmer fan site. 1997-2001: Website for track and fieldactivities in HS (threw the shot put) 2001-2006: Website for college track and fieldactivities, newsletters, pictures, updates, andcommentary on other track and field sites 2006: Started blog on PR, Sports PR, and NewMedia 2012: Six years of blogging on socialmedia, PR, and crisis communications. Blogused as a reading list for several PR classesand programs, and ranked among Traackerstop 25 PR Influential Blogs 4. Overview Blogging is considered to be traditionalsocial media practices in 2012 Many brands have a blog tocommunicate with their publics Southwest Airlines Starbucks Whole Foods Employers today expect youngprofessionals to know 1) how to blog 2) how to write on a blog 3) how to professionally conduct themselveson a blog as well as integrate innovativeways for storytelling on the behalf of thebrand / organization 5. What exactly is a blog? Usually written by either one personor a team of writers on various yetrelated topics Updated regularly Incorporates multimediacomponents to emphasize pointsand commentary in posts Written in a different format thanother forms of media in Advertisingand PR 1000 words most Issue of key words tagged to posts to be easily searchable Categories 6. Why Blog? Humanizes your brand Separates yourself from rest ofthe PR field Updates your presence in socialmedia community Practices writing Promotion and drives interest /traffic to your brand Promotion in sharing insights andexpertise in the field Job opportunities from blogging Digital Word-of-Mouth /Storytelling 7. Guest Panelist Jobopportunities Sharing insights & presenting abroadSharingexpertise inkeynotepresentation Consultingopportunities 8. What to include on your blog Title Links to other blogs in profession /industry as well as specialized Contact information interests Categories of interest PRSA Advertising Age Site traffic widget Mashable Twitter feed widget UTK PR Firms (ex. Edelman) Share button for other social Other blogs & bloggers in PR &media platformsAdvertising Comment CV or Resume (page AND PDF) 9. How to get started? Determine your overall goal and purpose for yourblog Professional and Personal / Professional? How do you want to be perceived on your blog? How will this blog help your reputation management online? What do you want to write about? What will be your domain name? Format What platform will you be using for your blog What tools will you use to enhance content on blog 10. Other tips Read other blogs you find to be successful Determine what will be your area of specialization and expertise within theblogosphere. Write posts w/ multimedia. This can bevideos, infographics, pictures, slideshows, etc. Guest blog on other sites. Engage with other bloggers to see if you canexchange opportunities to write posts. Engage with followers who are commenting on your site Write catchy headlines that are easily searchable. Have a unique, strong, and confident voice on your blog Use proper grammar and spelling in blog posts Write, write, and write some more! The best way to learn how to blog is topractice. 11. Facebook, Twitter, and LinkedIn are not the only social mediaplatforms to think about when it comes to getting traffic to yourblog Pinterest / Quora / Vimeo Be aware of what you can and cannot post on your blog (ex.Copyright pictures, videos, documents, etc) Sign up for your blog on a blog directory (Technorati or BlogPulse) Promote your blog on FB & Twitter make sure to space out timingof posts to not overwhelm audiences Have a schedule for writing on your blog determine mostpopular days in terms of web traffic Analyze your web traffic results through Google Analytics, Feedjit(free), Topsy, Bottlenose, and other resources 12. Final Thoughts on Blogging Blogging is a great way to distinguish yourself in the PR andAdvertising community Great tool to practice your writing and creative skills Think before you post you never know who may be readingyour blog post! Write, write, and write some more! The best way to get goodat blogging is to write a little bit each day. 13. Blog Resources PR Blogs to follow Brian Solis: http://www.briansolis.com Jeremiah Owyang: http://web-strategist.com Jason Falls: http://www.socialmediaexplorer.com/ Katie Paine: http://kdpaine.blogs.com/ Social Media websites Mashable: http://www.mashable.com Social Media Influence: http://www.socialmediainfluence.com Social Media Today: http://socialmediatoday.com/ Visuals for Inspiration Visual.ly - Awesome community for creating and sharinginfographics. Video Infographics: http://www.videoinfographs.com/