Implementing the Wear It! Life Implementing the Wear It! Life Jacket Campaign into Jacket Campaign into

YourYour Program ProgramRachel JohnsonRachel JohnsonYalda MoslehianYalda Moslehian

National Safe Boating National Safe Boating CouncilCouncil

Sandestin, FloridaSandestin, FloridaMarch 30, 2015March 30, 2015

IBWSSIBWSS

@boatingcampaign #wearit facebook.com/safeboatcampaign

Strategic Plan of the Recreational Strategic Plan of the Recreational Boating Safety Program 2012-2016Boating Safety Program 2012-2016

Creating a Safety CultureCreating a Safety Culture

2015 2015 Wear It! Campaign – Wear It! Campaign – National OutreachNational Outreach

2015 2015 Wear It! Campaign – Wear It! Campaign – National OutreachNational Outreach

INFOGRAPHIC AVAILABLE!

New Wear It! Winter/Spring PSAsNew Wear It! Winter/Spring PSAs

““Love the Life - Wear It!” PSALove the Life - Wear It!” PSA

““Love the Life - Wear It!” Love the Life - Wear It!” :30 Video PSA:30 Video PSA

Wear It! Campaign – Wear It! Campaign – State EffortsState Efforts

@boatingcampaign #wearit

Wear It! Campaign – Wear It! Campaign – Grassroots EffortsGrassroots Efforts

Social Media – FacebookSocial Media – Facebook

Social Media - FacebookSocial Media - Facebook

Social Media – FacebookSocial Media – Facebook

Social Media – TwitterSocial Media – Twitter

Social Media – TwitterSocial Media – Twitter

Wear Your Life Jacket to Work DayWear Your Life Jacket to Work Day

ReadySetWearIt.comSaturday, May 16, 2015

National Safe Boating Week (May 16-22, 2015)

Since 2010, nearly 20,000 people have participated

FREE Replacement Cylinders (deadline April 10)

““Ready, Set, Wear It!Ready, Set, Wear It!”” Life Jacket World Record DayLife Jacket World Record Day

@readysetwearit #rswi15

BoatingOrders.com SafeBoatingCampaign.com

Wear It! Additional ResourcesWear It! Additional Resources

• 2013: 678 surveys from 25+ different bodies of water in 8 states

• 2014: 605 surveys from 19 different bodies of water in 7 states

• 2013/2014: Life jacket wear is significantly higher in medium and high campaign activity locations than in locations with no campaign activity.

Wear It! is Wear It! is Making a DifferenceMaking a Difference

• Those aware of the Wear It! campaign are significantly more likely to wear life jackets “always” or “most of the time” compared to those unaware of the campaign.

Wear It! is Wear It! is Making A DifferenceMaking A Difference

Will you help the Wear It! campaign evaluate its efforts for 2015?

We’re conducting our 3rd annual Wear It! survey to better understand boater behavior and the impact the campaign has in your state.

For more information, please email ymoslehian@safeboatingcouncil.org.

@boatingcampaign #wearit

110 Stories, over 370 survivors in 2012 131 stories, over 335 survivors in 2013 108 Stories, over 287 survivors in 2014FL: “The crew we rescued had a registered

and up-to-date EPIRB that told us their exact position. All five people were wearing life jackets and were prepared to abandon their vessel in a life raft.”

CA: “Two men recovering after their jet ski crashed. Fortunately, both were wearing life jackets.”

Saved by the JacketSaved by the Jacket

Rachel Johnson, Executive DirectorRJohnson@safeboatingcouncil.org

SafeBoatingCampaign.comSafeBoatingCampaign.com

Yalda Moslehian, Communications CoordinatorYMoslehian@safeboatingcouncil.org

facebook.com/safeboatcampaign

@boatingcampaign