Embed Size (px)
Citation preview
!"#$%#&'(%)*'"+,%&-%).'!"#$#$%!&'()$*+),-$-"+).+/&(')$*&'0&'()&')123#')'
''')
/"00.'/1%210''2+'$+"),#").+/&(')"+/+1"2*)4)/$1',#".)-'&5+"/&$%)
/$"+6017)8#/2#93'::);-6%)<=::)
/1)'4"#5!%6$%4/%#"0.'!16%&#')1"+6''
,1'$01"781'/1)''
$*"#&1'*"441#)
8%);#-"'+%)
>)
%#-");#-"'+%)
$#.1%)9+)(#)*-#7#&),#")$*+)'+?$)),%&'%!1"'
)1'.)$*+)"#1.)81!)6##0/)6&0+)$*&/)
%)'%6'"/(".6'",9-)'4194/1'
)"#&%,/1'$9++-#%$"79#'
409)9).41'6)90+%#&'
accelerated learning
defying gravity
$01"7#&'"+,%&-%).'
,-%/!%#&':;<'4194/1'
6*9-/!'%',1'"#'':=<''
6*"41!'90':;<''
6*"41!'41069#')9!".'
In-d
ep
th kn
ow
led
ge
:=<'6*"41!'
:;<''6*"41!'
In-d
ep
th kn
ow
led
ge
Design Thinking Behavior
(*.'%6'%)'69'*"0!''''''''
)9',1'"&%/1'"!"4781':;<'41069#6''''
In-d
ep
th kn
ow
led
ge
Design Thinking Behavior
people have different ways of thinking, working, doing, and learning (Lande 2009)
ENGINEERING thinking & doing
DESIGN thinking & doing
PRODUCTION thinking & doing
FORESIGHT thinking & doing
ENGINEERING
DESIGN
PRODUCTION
FORESIGHT
way points along the passage from a concept to the functional proof-of-concept prototype
BRIEF
IDEATE
BENCH NEED
CFP
PRE- PROD
FUNCT SYS
FUNKY SYS
TEST
EXPERI PROTO
RESET
SEND OUT
ENGINEERING
DESIGN
PRODUCTION
FUTURE
BRIEF
IDEATE
BENCH NEED
FUNCT SYS
FUNKY SYS
EXPERI PROTO
CNCPT PROTO
EXPERI PROTO
team-B’s 9 month passage through the thinking and doing space
ENGINEERING
DESIGN
PRODUCTION
FUTURE
<<)
team-A’s 9 month passage through the thinking and doing space A earned a wow B earned a thank you
BRIEF
IDEATE
BENCH NEED
CFP
PRE- PROD
FUNCT SYS
FUNKY SYS
TEST
EXPERI PROTO
RESET
SEND OUT
>?@AB'C'290+-/"5A'1D)01+1'!16%&#')*%#E%#&'%#'"$79#'
(*9'%6'9#')*1')1"+)
Stanford Team
Munich Team
&/9,"/'&0"!-")1'!16%&#'%##98"79#')1"+6'
Teaching Team
Stanford Team
Munich Team
Teaching Team
&/9,"/'+%D1!5!%6$%4/%#1')1"$*%#&')1"+6'
Project Coach Project Coach
Stanford Team
Munich Team
Teaching Team Teaching Team
&/9,"/'4092166%9#"/'!16%&#')1"+'$9"$*16'
Stanford Team
Munich Team
Teaching Team
Project Coach Project Coach
Culture Coach Culture Coach
Teaching Team
%#)10#"79#"/'$-/)-01'$9"$*16'
Stanford Team
Munich Team
Teaching Team
Project Coach Project Coach
Class Coach Class Coach
Teaching Team
Corporate Partner
01"/'$90490")1'409F1$)6'
Some of Our !Neighbors!
GHI'@AB56)"#290!'4"0)#106*%46'JBAB5JBAA'GJBI')9)"/'@AB5&/9,"/')1"+6'#1)(90E'(%!1'
@$1',#".)AB)CDE)
@$1',#".FG+6/&'0&)C<)#,)HE)
@$1',#".FGIJ)C<)#,)KE)
@$1',#".FLMNA+?&2#)C:OKE)
@$1',#".FP16&)C<)#,)KE)
IJB!7)QRG)@$#20*#68)
@$1',#".F@$>S166+')C:)#,)TE)
IJB!7)RL)UV6+1)
@$1',#".FI1"&/)C:)#,)WE)
LMNA+?&2#FA-'&2*)C<E)
MarkCutkosky
Je!Manian
AdritLath
SanthiElayaperumal
Larry Leifer
MarkSchar
MannyHundal
GeorgeToye
VikasAgrawal
KatNguyen
AliceBrooks
JaimeMayoral
Andres Mercado
AlejandroLopez
AprilAlexander
KellyJohnson
TrevorClark
CarolinaGomez
JuanRuiz
HectorCuellar
DanielJaramillo
XiaoGe
TravisBow
JessicaJi
RafaelMayani
Isaac Castaneda
Claudio Hansberg
JennPeterson
RyanBrooks
JoulesGould
AnthonyZhu
Francisco Acosta
Florencia Denti
FernandoGonzalez
OlmoVillegas
Tobias Rawald
Christoph Thiele
FalkBenke
ShashankSharma
QuinLai
Min MingLo
MattKandler
JoshGa!ord
AaswathRaman
KatiePlaney
GuillaumeThrierr
KeijirohNagano
MarwanKhiat
RaphaelDidier
JackNg
Yukino Jodai
RafatMehdi
EsaNummijoki
Tuukka Laurila
TiiaSuomalainen
Henrik Amberla
AlexGranieri
PeterKardassakis
Abhishek Shiwalkar
Lassi Laitinen
LauraTimosaari
Sakari Castren
TomZhuang
ShantanuGarg
RyanAnderson
YairKollmann
Tiziana Mauchle
Manuel Schoeni
JaimeAguilar
MariaCamacho
Carlos Serrano
DanielGarcía
AndrésCuellar
Andrés Torres
Stephany Fernández
Sara Delgado
Andrea DelgadoMarco Antonio
Cruz
Miguel Ángel Velázquez
Arturo Treviño
Alejandro Ramirez
MarceloLopez
PhilippDobrigkeit Thomas
Kowark
Matthias U"acker
Alexander Zeier
MichaelKarsch
Keven Richly
Ole Rienow
Stefan Hampel
TomoyaYamamoto
Sarah Fathallah
Paul Mauduit
Khaled Sellami
VéroniqueHillen
AminaAlaoui
AmineBellakrid
JohnGedge
SushiSuzuki
Roukaya El Houda
Julien Mauroy
Chakib EL Haouzia
Shogo Suzuki
Mikelis Studers
Susanna Ollila
Tuukka Kingelin
Vesa Lindroos
Youssef Ahizoune
MathieuChabasse Kenji
Nishito
Aurélien Sibiril
Svante Suominen
Pauliina Tenho
Heikki Säteri
PanuKeski-Pukkila
AnttiSonninen
Maria Kulse
Harri Toivonen
TuuliUtriainen
LauriRepokari
Heikki SoininenJulia
Pettersson Hakava
Tuomas Sahramaa
Mamiko Nagao
Haruna Kawashima
Petra Monn
Fabian Bischof
Marc Schlegel
Caroline Dohle
Christian Haueter
Rico Rinderknecht
Tiziana Aiol#
Pascal Kappeler
Pasqual Vossberg
Friederike Ho!mann
Christophe Vetterli
FalkUebernickel
Philipp Skribanowitz
Marco Brunori
Dominic Widmer
Amanda Bachmann
Andreas Stockburger
Patrick Keil
Deborah Schaub
Stephanie Petersen
Matthias Huebner
Dominic Schlegel
2010 - 2011
(*101'%6')*1')1"+'(90E%#&'
941#'K1D%,/1'64"$1''JLDM'"$$166'
6-44907#&'69$%"/'N')1$*#%$"/'%#)10"$79#6'
40%90'1D410%1#$1'"#!''E#9(/1!&1'9#'!%64/".'
69$%"/'8%!19'$9#2101#$%#&'
)"#&%,/1'409)9).4%#&')9'/1"0#'
(*")'"01')*1')1"+6'!9%#&'
)*1.'"01'29//9(%#&')*1''O;PQRSTUV=U?S''
!16%&#'(".'
I"#$#$%!+)+"E1'%)')"#&%,/1'
M++.X'.&'()1'.)Y+'2*81"0&'()
-#!106)"#!')*1'-610W63''409,/1+'N'!16%&#'64"$1'
C"+EZ+X'+)$*+)I"#[6+8)
!16%&#'#1810'1#!6'
R+/$)X?PTQ'
Y#.%/$#"8&'()%!1")13'/1"0#'
@$1',#".FJZB\)))))6&0+)!16%&#'409$166'
I"#$#$%!+)Y-%/!'
M++.X'.&'()1'.)Y+'2*81"0&'()
Z#!106)"#!')*1'-61063'!16%&#'64"$1'
C"+EZ+X'+)$*+)I"#[6+8)
U16%&#'#1810'1#!6'
R+/$)X1"0#'
Y#.%/$#"8&'()=!1")1'
O)"#290!5=U?S'''''/%E1'!16%&#'409$166'['%#'01"/%).'
015%#81#7#&'''
409!-$)6'6108%$16'
,-6%#16616'V'V'V'
"#!')*1'*-+"#'1D410%1#$1'
1D"+4/1''
+1@AB'1D410%+1#)''#11!5\#!3'$9#$1%813',-%/!5)16)'
'"+F&'5+'$)$*+)2#'5+"3[6+))Y>]'JBB^'
!"#;+2$)2*166+'(+'%+40981')*1'941#'"%0'1D410%1#$1'
$0%7$"/'2-#$79#'409)9).41'
+9!1/%#&'(*")'(1'E#9('4';Z>'
+9!1/%#&'(*")'(1'!9#W)'E#9('4'O)"#290!'
"%0K9('018%6%)1!'
"%0K9('018%6%)1!'"&"%#'
N'"&"%#'
['9#1'+901')0.'
2-//'6$"/1'409)9).4%#&'
!"0E'*9061'409)9).41'
"%0K9(''015%#81#)1!'
#9('(1'"01'&1_#&'810.'01"/''
&1_#&'01"/'9#')*1'941#'09"!'from concept to reality'
K-%!'!.#"+%$6'0158%6%)1!'
"+F2&"2-613'()[1.F1&"))&/)+6&8&'1$+.)[%)$*+)(##.F1&");+$)/$"+18)
base case OpenRoad
re-circulation creates bad-air
in the cabin
8"/%!"7#&'"%06411!'+1"6-01+1#)',-)'(")$*'*10'*"%0'
base case airspeed OpenRoad airspeed
Bad Wind Good Wind Bad Wind Good Wind
6.3 m/s
1.9 m/s
7 m/s
1.6 m/s
1.4 m/s
2.3 m/s
`9#$/-6%9#'
a better convertible, problem eliminated
1D"+4/1''
+1@AB'1D410%+1#)''#11!5\#!3'$9#$1%813',-%/!5)16)'
015%#81#)')*1'!0%810'81*%$/1'%#)102"$1''290')*1'P-!%'92'JBAH'
C.#'+)&')<==DE'
,1.9#!'$99/'
1D"+4/1''
+1@AB'1D410%+1#)''#11!5\#!3'$9#$1%813',-%/!5)16)'$9#6-+10'1/1$)09#%$6'%#)102"$1''
290')*1'a"#"69#%$''C.#'+)&')<==]E'
1D"+4/1''
+1@AB'1D410%+1#)''#11!5\#!3'$9#$1%813',-%/!5)16)'
+"E1')*1'*9+1';b'1D410%1#$1'%#)10"$781'290'O(%66$9+'(%)*'Z#%VOc'
C.#'+)&')<=:=E'
6(%66$9+'8%810'
015!16%&#%#&''!16%&#')*%#E%#&'%#'"$79#'
''$*&'(/)9+)*15+)6+1"'+.),"#8)
&'/$"-8+'3'().+/&(')&''#513#')&')#-"))^K%&*)'6%+-/")90_'
)*1'49(10'92'9,6108"79#'R1'(7)I*Z`]D)
Design Activity
Product Requirements
Technical Variables
Product Instrumentation
Human Variables
Process Instrumentation
Design Team
Product Specifications
!16%&#')*%#E%#&'0161"0$*'%#'$9#)1D)'
CU+&,+"`=WE)
Course instructor
INFORMAL knowledge
FORMAL knowledge
Learning Loop 1 reflective action
does it work?
Learning Loop 3 concepts, semantics, architecture
when? why?
Learning Loop 2 facts, syntax what? how?
triple-loop-learning in complex teams
[Ozgur Eris, Larry Leifer, Ade Mabogunje, 2003]
Product Knowledge
Team learning by
doing Coach
learning by mediating
Curriculum faculty
$01"781'/"#&-"&1'+"d106)
'#-'F!*"1/+/)&'),#"816).#2-8+'$/)!"+.&2$)191"./)&')!++"F"+5&+9+.)
.+/&(')2#8!+33#'/)'A1[#(-';+7)I*Z`Da)
B!
Bronze!
A minus!
Bronze!A!
Merit!A!
Silver!
A!A!
Merit!
A minus!
B!
A!
Merit!A!
Best!
0!
200!
400!
600!
800!
1000!
1200!
1400!
1600!
1800!
fall! !win!
!spr!
Num
ber
of D
isti
nct
Nou
n Ph
rase
s!
Academic Quarter!December
Report March Report
June Report
B
A # of unique
noun phrases
9#9)
0 10 20 30
Duration of Information Fragment (deltat seconds)
0
10
15S1S2S3S4S5S6
5
Mode = most frequent deltat = 5.4 secondsM)/+2#'./)))
.+/&(')&',#"813#'),"1(8+'$).-"13#'))12"#//)/&?)1235&$%)21$+(#"&+/)
C<)+12*)b)"+2+!35+7)+?!"+//&5+7)/+1"2*E)
9-0'"d1#79#'7+1'$9#6)"#)''CY1%1`DTE)
)))
.+/&('))$+18))
!+",#"81'2+))/2#"+)
2#8[&'+.)"1$+)#,)ZcdeSZd)Cf-+/3#'/O*#-"E))Zcd)b).++!)"+1/#'&'()f-+/3#'))SZd)b)(+'+"135+).+/&(')f-+/3#')
)))
[+g+") LB))e-1679#6'f'*9-0')
)1[/$"12$)O)2#'2"+$+)CY"+"+$#'`D<E)"+1/#'&'()O)2#'2+&5&'()CB"&/h=<E)
e-1679#6'!0%81'410290+"#$1'CB"&/`=<E'
!16%&#')*%#E%#&'%6')*1'20"$)"/'%)10"79#'92')*%6',"6%$'$.$/1'
'''''''''''
%)10"781'
Decisions Divergent Thinking
Convergent Thinking
Design Concepts C1, C2, C3, C4, C5…
C1
C2
C3
C4
C5
Requirements
(*")'!9'(1'E#9('",9-)')1"+6'@2*1")<=:=)
J')1"+6'92'g'6)-!1#)6'1"$*'166)#,)$*+)/18+)!"#[6+8)/#65&'()!"+,+"+'2+)
^P#'5+"(+"_)R+18)GYZJFN)QNJFN)
^Z&5+"(+"_)R+18)GYZJFZ)QNJFJ)
+"E%#&'!16%&#'!1$%6%9#6')9&1)*10'%#')*1'!16%&#'9,6108")90.'
MERRELL Designs
KINETIC Concept Views Shoe Design!Task!
Shoe Design!Task!
:U%810&106<'
Shoe Design!Task!
:`9#810&106<'
“Shoe Design”!Task!
O-,F1$)'c09-4' U%810&106' `9#810&106'
=#290+"79#'=)1+6'U%6$-661!h'
R"$)6' DO:<)CTHiE) DO:<)CTHiE)
i-1679#6' TO:<)CH]iE) <O:<)C:TiE);9)"/' AgfJL'GgMjI' AAfJL'GLgjI'
=#290+"79#''=)1+'T"7#&'
R"$)6' K>W<) K><a)
i-1679#6' K>K<) <>Da)
U%k101#$1' e>:=) e>K:)
:`9#810&106<'
:U%810&106<'
^G#9)&8!#"$1'$)91/)$*+)&',#"813#'j)))CH)k)J8!#"$1'$7):FM#$)J8!#"$1'$E)
Product Selection!Task!
R&1';&'))R#"#'$#)) R"+[[&'))
Q?Z;TSc?QP)@$%6&'()B//+'2+)
N) P)Y)
“Product Selection”!
Task!:U%810&106<'
<=))8&'-$+/)
=))
Product Selection!Task!:`9#810&106<'
<=))8&'-$+/)
=))
Product Selection!Task!
:U%810&106<'
:`9#810&106<'
O-,F1$)'c09-4' U%810&106' `9#810&106'
=)1+6'U%6$-661!h'
`9++9#' aOa)C:==iE) HOa)C]KiE)
Z#%e-1' HOa)C]KiE) HOa)C]KiE);9)"/' AAfAJ'GHJjI' ABfAJ'Gl@jI'
U1$%6%9#'>"E%#&h'
B61!/+.) Agh^B' alHK)
I"#2+//) T18%1('$*+')U1$%!1'T")1''
$*+')T18%1('
N) Y) P)
2#661[#"13#')"+/+1"2*)'',-6%#166'409$166'+9!1/%#&'-6%#&''
)"#&%,/1'+1!%"')
Grosskopf, Weske, Edelman, Leifer 2010 Hasso Plattner Institute, Potsdam
Stanford University, California)
Universitätsklinikum Jena with scenario consultant Dr. Markus Güntert
]T)
storming the clincial scenario
]])
extending the storm using tangible plastic process blocks
]D)
a physician joins and the model, grows beyond the space available paper representations are added
D=)
day 1 – outcome a prototype process model in paper and block media
D:)
day 2 – re-boot with IT modeling tool introduction
D<)
!".'m'@'$/%#%$"/'409$166'+9!1/%#&'1D10$%61'(0"46'-4'"*1"!'92'6$*1!-/1'(%)*'$9#61#6-6'$"4)-01!'%#'=`;')99/'
2#661[#"13#')"+/+1"2*))015%#81#)')*1'$"0',-.%#&'1D410%1#$1'
)P*"&/$#!*+")G1'7)I*Z)<=::)
lBj''#,)2#8!1'&+/))
,1/%181))$*+%).+6&5+"))
1)/-!+"&#")2-/$#8+"))
+?!+"&+'2+7))
[-$)#'6%))lj))#,))
$*+&")2-/$#8+"/)1("++>)
Y1&')m)P#8!1'%)@-"5+%)“R*+)R*"++)‘Z/’)#,)P-/$#8+")B?!+"&+'2+”)G1"51".)Y-/&'+//)c+5&+9)<==H)
Y1.)2-/$#8+")+?!+"&+'2+)&/)(%!16401"!)1'.)&$)21')*-"$)[-/&'+//
lgj''#,)2#'/-8+"/))
e-%)'!9%#&',-6%#166'9&$*)1)2#8!1'%).-+)$#)1)
[1.)2-/$#8+")+?!+"&+'2+)
G1""&/)J'$+"1235+)@-"5+%)<=:=)
lJj''#,)2#'/-8+"/))
$*1$)*1.)1),"!)+?!+"&+'2+)
)9/!'9)*106'1[#-$)&$))
])#,)Ka)
?)*#9&0"4*.'"+5+16+.)/#8+)0+%)&'/&(*$/)1[#-$)$-6)9+10'1D410%1#$1
a0%90')9'1)*#9&0"4*.' Pn10'1)*#9&0"4*.'
! ))`-6)9+10'1D410%1#$1)&/)["#0+') ! ))O"/1641069#'1D410%1#$1'&/)["#0+'7)$##)
! ))P-/$#8+")!+"2+&5+/)6"/1641069#''''''''''''"6'"'/%"0'
! ))@16+/!+"/#')!+"2+&5+/)$-6)9+10''''''''"6'"'/%"0'
! ))J'2"+1/&'()09/1'92'%#)10#1))&'))))))))))21")[-%&'()
! ))J'2"+1/&'()09/1'92'%#)10#1)'&'))))))))21")[-%&'()!"#!#!"#"$!%&'())*'
! ))B2#'#8&2),12$#"/)16#'+).#)'#$))))))))+?!61&'),-.%#&',1*"8%90'
! ))@16+/)&'$+"123#'/)2#'$1&')1+979#6))))))))C[#$*)!#/&35+)1'.)'+(135+E'
:T)#,)Ka)
o'I"#X$)M-8[+")#,)I-"2*1/+/)
M-8[+")#,)U+1./)
M-8[+")#,)n&/&$/)
I"&2+)Z+6$1))C,"#8)A&'&8-8)
P#8!+335+)I"&2+E)
J'5+'$#"%)A1$2*)
Sk10%#&'a0%$1'
P!81076%#&f''X1"!'&1#10"79#'
=#81#)90.'>%D'
`-6)9+10'?D410%1#$1'ppp'
U1"/106*%4’6'U1$%6%9#'U%"&0"+'209+')*1'c1#10"/'>"#"&10W6'a9%#)'92'8%1(''
:H)#,)Ka)
o'a09\)'Q-+,10'92'a-0$*"616'
Q-+,10'92'X1"!6'
Q-+,10'92'b%6%)6'
a0%$1'U1/)"''G209+'>%#%+-+'
`9+417781'a0%$1I'
`-6)9+10'?D410%1#$1'9#'4*9#1'
=#81#)90.'>")$*'
Sk10%#&'a0%$1'
P!81076%#&f''X1"!'&1#10"79#'
=#81#)90.'>%D'
`-6)9+10'?D410%1#$1'%#541069#'
O"/1641069#'?+979#'`-16''9#'4*9#1'
O"/1641069#'?+979#'`-16'%#541069#'
U1"/106*%4’6'U1$%6%9#'U%"&0"+'209+')*1'c1#10"/'>"#"&10W6'a9%#)'92'8%1(''
<D)#,)Ka)
o'I"#X$)M-8[+")#,)I-"2*1/+/)
M-8[+")#,)U+1./)
Q-+,10'92'b%6%)6'
I"&2+)Z+6$1))C,"#8)A&'&8-8)
P#8!+335+)I"&2+E)
J'5+'$#"%)A1$2*)
\o+"&'()I"&2+)
N.5+"3/&'(O))U+1.)(+'+"13#')
J'5+'$#"%)A&?)
P-/$#8+")B?!+"&+'2+)&'F!+"/#')
O"/1641069#'?+979#'`-16''9#'4*9#1'
@16+/!+"/#')B8#3#')P-+/)&'F!+"/#')
`-6)9+10'?D410%1#$1'9#'4*9#1'
J'5+/3(13#')#,)a*9#1'?D410%1#$1'1'.)&$/)"+6+51'2+)$#)b%6%)'T"79
U1"/106*%4’6'U1$%6%9#'U%"&0"+'209+')*1'c1#10"/'>"#"&10W6'a9%#)'92'8%1(''
<D)#,)Ka)
H=i) THi)
THi)
+'),'-."'/$*"#0"!#)1'"20!"##"34'$%&'('"&#!%)#*!+,)!-.%#
+'),'-."''/$*"#0"!#)1'"20!"##"34'
*'(/!+#0.%&'12.%"&(!,%')#!%4'(#
5.1,%''(,%4#6'++,4'('%0'#
7'%",.%#
<Hi)
<Hi)
H=i)
56#()."!'720"!8"1%"'96$*8(:';$!--)1'<5=9;>'C1//+//+.)[%)SA)#,).+16+"/*&!)k)M#5>)<=:=E)
`-6)9+10'?D410%1#$1'!%67#$79#',"61!'9#'O"/1641069#’6'?+979#6''
K=)#,)Ka)
!!"#$%!&%'#() !!"#$%& *!+%,-.'% /01,2.%
!!3%,)-4&%'#() '()** *+, -./!!56%!*41%7#82% 0)1 0)1
*+,1 2##3 4567&8/.
9:,+1 *+: ;#*
*+< -./ =5/%#>[email protected].$7.
:1C+9 B$!4.6/#$ *+) -./0)1
*+)1 D83 4567&8/.*+0 2##3
EB/B% ')1+* *+< ;#)<,+1 *
*+) ;#*
*+9 -./=5/%#>.6 0)[email protected].$7. *+: 2##3 4567&8/.
',0+9 #$!4&#$.)1*+* *+0 ;#
**+' -./ =5/%#>.6
[email protected].$7.C0+C B$!4.6/#$ *+*1 -./
0)1*+, D83 4567&8/.
*+9 D83EB/B% :'+: *+C1 ;#
C+, *
*+C ;#*c1#10"/'>"#"&10'GQ98V'JBABI
K:)#,)Ka)
U%6)0%,-79#'92'>9#)*/.'a09\)',"61!'9#'a09,",%/%).'92'c99!'`q'9#'a*9#1''
>9#)*/.'409\)'
K<)#,)Ka)
U%6)0%,-79#'92'>9#)*/.'a09\)',"61!'9#'a09,",%/%).'92'c99!'`q'9#'a*9#1''
>9#)*/.'409\)'
K<)#,)Ka)
U%6)0%,-79#'92'>9#)*/.'a09\)',"61!'9#'a09,",%/%).'92'c99!'`q'9#'a*9#1''
>9#)*/.'409\)'
K<)#,)Ka)
2#661[#"13#')"+/+1"2*))015%#81#)'%##98"79#'+"#"&1+1#)'
)I*&6&!!)@0#(/$"1.7)I*Z)<==D)
!16%&#'409$166'+"#"&1+1#)'+9!1/'@0#(/$1.)<==D)
!16%&#'%6'"//'",9-)'&"%#%#&'%#6%&*)6'
)*1'"4409810'/1)W6'"#'%#6%&*)'/%81')9'+")-0%).'
)*1'$1#690'",90)6'%#6%&*)6',12901')*1.'$"#'*"441#'
i = mcX)
%''#513#')b)+&'./)&')$#88-'&213#')"1.&2167)"+6+51'$7)m)"&(#"#-/)9#"0&'()$01"781/.)$#(+$*+")
"#'1e-"79#'290'6-$$166'
1
123
Plattner · Meinel · Leifer (Eds.)
Design Thinking
“Everybody loves an innovation, an idea that sells.” But how do we arrive at such ideas that sell? And is it possible to learn how to become an innovator? Overthe years Design ! inking – a program originally developed in the engineeringdepartment of Stanford University and o" ered by the two D-schools at the Hasso Plattner Institutes in Stanford and in Potsdam – has proved to be really successful in educating innovators. It blends an end-user focus with multidisciplinarycollaboration and iterative improvement to produce innovative products, systems, and services. Design ! inking creates a vibrant interactive environment that pro-motes learning through rapid conceptual prototyping. In 2008, the HPI-Stanford Design ! inking Research Program was initiated, a venture that encouragesmultidisciplinary teams to investigate various phenomena of innovation in its technical, business, and human aspects. ! e researchers are guided by two general questions:• What are people really thinking and doing when they are engaged in creative
design innovation? How can new frameworks, tools, systems, and methods aug-ment, capture, and reuse successful practices?
• What is the impact on technology, business, and human performance whendesign thinking is practiced? How do the tools, systems, and methods really work to get the innovation you want when you want it? How do they fail?
In this book, the researchers take a system’s view that begins with a demandfor deep, evidence-based understanding of design thinking phenomena. ! ey continue with an exploration of tools which can help improve the adaptiveexpertise needed for design thinking. ! e # nal part of the book concerns design thinking in information technology and its relevance for business processmodeling and agile so$ ware development, i.e. real world creation and deployment of products, services, and enterprise systems.
UNDERSTANDING INNOVATION
H. PlattnerC. MeinelL. Leifer (Eds.)Design ! inking
Understand – Improve – Apply
UNDERSTANDING INNOVATION
Design Thinking
Hasso Plattner Christoph Meinel
Larry LeiferEditors
› springer.com
ISBN 978-3-642-13756-3
9 783642 137563
