The Media Power Tour has reached its milestone

Tumen is the 10th city on the big tour with the free master classes for bloggers and multimedia professionals.

It took 1,5 months to reach this destination, so now it’s time to look over the first part of our absorbing adventure.

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Training in Multimedia Journalism in Uzhno-Sakhalinsk

In every city we arrange for the three trainings. The first aimed for the local journalists and bloggers, who wish to learn how to create the content that would be attractive for the target audience.

It’s based on the association with a barista, who combine different ingredients in one cup in an attempt to satisfy every customer.

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Multimedia Café training in Vladivostok

The second training was designed for media managers, editors-in-chief, and creators, who aim to build a fluent and fruitful collaboration within the editorial office.

The media company is conceived here as the coffee bar with every person, responsible for the exact part of production, and a manager, doing their best to produce high quality drinks.

161participants of the training for media managers so far

Multimedia Brain training in Khabarovsk

Our great experiment is the third day when we share the insights of how media technologies can boost education, no matter you teach in school or in personal. This master class is called «Multimedia Brain» and offered for lecturers and media trainers, who wish to extend their knowledge in how our brain obtains and memorises information.

As a result, this training is helpful for those who teach as well as for those who study.

At the beginning of section we let participants to introduce each other. This is one of our major goal—to connect separated media community.Meeting in Yakutsk.

We’re always going for practice rather than just listening to lecturers. Every 4-hours training includes at least two hours of active game process.

It’s highly immersive and involves every participant to create, discuss and present their ideas and concepts.

4hours of intensive training

The team works with actual local agenda, so after the training they may continue developing the project on their own or finding co-thinkers among the Tour participants.

Separated into several groups, participants come up with new projects related to the local current affairs.Krasnoyarsk journalists are discussing their view on a project.

Created by Oksana Silantieva and Yuriy Nekrasov, the game process simulates the mechanics of coffee making, or rather to say, production of multimedia content. What always surprises those who attend the trainings is how coffee drinks ingredients are likened to miscellaneous parts of multimedia project, whether it’s a text, a photo, a video, an infographics, etc.

There is only a small number of those who drink pure espresso—most people prefer to combine it with milk or water, adding extra toppings. The same is for your content—only a few would like concentrated piece of dry information.

Oksana Silanteva

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Every brainstorm is followed by the presentation of the multimedia project’s concept, highlighting its structure and technologies, supposed to use in this particular case.

We record every project proposal and share it among the participants of the Tour. It helps to

find supporters from different cities.Training in Tomsk.

For each of the three master classes the special workbooks were designed. They contain very helpful information on a particular topic, the manual for the interactive offline game, and a set of contemporary literature about multimedia.

Many years of teaching and practicing media technologies resulted in the workbooks, which were given for everybody for free.Training in Barnaul.

«Multimedia Barista» and «Multimedia Cafe» use Maestro concept of time-management as the core technique to assist the newsroom work in a project-based, teamwork-intensive manner. This concept focuses on the reader and encourage media professionals to look on their content from the audience perspective.

Training in Yakutsk

The author of this concept is Buck Ryan, tenured associate professor of Journalism at the University of Kentucky's School of Journalism and Telecommunications. We were happy to invite him to Krasnoyarsk to share his views on the multimedia journalism and tell more about his concept.

Buck presented his concept, and he also answered questions of the local

journalists and media managers.

If you get in a team, it’s more likely that creativity will occur. Maestro concept put together reporters, editors, photographers, designers—all in one team. They learn from each other, so the team growths together in terms of expertise.

Buck Ryan

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Buck says that there is always 20% of the team, who would support your ideas, and 20% of those, who hate them. Consequently, the success of your project is determined by whether you, as a manager, can convince the last 60% that you’re right.

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Training in Novosibirsk

In order to show the best global multimedia practices, Oksana Silantieva includes some projects as examples, showing their merits and drawbacks.

Participants are encouraged to be as active and curious, as they can. Every question is thoroughly scrutinised.

On our way across Russia we meet many brilliant people from the sphere, who can discuss their own experience and challenges, working in the media.

CEO told us about how to manage an independent media holding on the Sakhalin island.

As we do value what people think about the Tour and how the trainings are arranged for, we offer participants to provide outspoken feedback. The collected information revealed that most are satisfied with the format and wish Oksana come back soon.

Participants from Tyumen

As we do value what people think about the Tour and how the trainings are arranged for, we offer participants to provide outspoken feedback. The collected information revealed that most are satisfied with the format and wish Oksana come back soon.

But before we come back, there are 13 cities left in the Tour. The last destination—Kaliningrad—is scheduled for the middle of December. Stay tuned!