How To Be An AmazingLiquor Model

Written By: Edwin J. GoitiaA Promo Rockstars Publication

Posture

• Positive vibes– Always go in with a positive outlook

• Set the tone– Ensure that everyone you are working with is on

the same page.– Teamwork goes a long way in your success

• Smile– Nothing earns trust faster than a genuine smile!

Sales

• Always assume the sale– When you speak to a consumer and go in with the

expectation that the product is already in their possession/cart, you CREATE buyers.

– People feel good purchasing from those they trust.– Assumption of sale allows a liquor model to create

an environment based off consumers interests.

Display

• Be impeccable– Remember to set your display signage in the

correct spots– Make sure table cover and table is clean.– Use clean ice in ice bucket.

• Strive for the best• Dominate what you can control. Don’t sweat over

what you can’t.

Relate

• Share a story• Listen/Empathize• Find ways to fit the product into their everyday

lives• Paint a picture in the mind of the consumer of

“the perfect situation”.

Call To Action

• Use lots of energy, think ahead a couple steps.• Listen to the consumer, and have a REAL

conversation with them.• Focus on numbers, but don’t do it at expense of

customer experience.• Deliver an amazing customer experience– Customer always comes first before anything

Make Magic Happen

• Make the experience unforgettable• The consumer should feel as good about their

purchase as you do of the interactive experience.• When you have a great feeling about their decision

to buy, you have done everything right.• With honesty and integrity comes a fulfilling

transaction.

Thank you!

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