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Text of How To Be An Amazing Liquor Model
How To Be An AmazingLiquor Model
Written By: Edwin J. GoitiaA Promo Rockstars Publication
• Positive vibes– Always go in with a positive outlook
• Set the tone– Ensure that everyone you are working with is on
the same page.– Teamwork goes a long way in your success
• Smile– Nothing earns trust faster than a genuine smile!
• Always assume the sale– When you speak to a consumer and go in with the
expectation that the product is already in their possession/cart, you CREATE buyers.
– People feel good purchasing from those they trust.– Assumption of sale allows a liquor model to create
an environment based off consumers interests.
• Be impeccable– Remember to set your display signage in the
correct spots– Make sure table cover and table is clean.– Use clean ice in ice bucket.
• Strive for the best• Dominate what you can control. Don’t sweat over
what you can’t.
• Share a story• Listen/Empathize• Find ways to fit the product into their everyday
lives• Paint a picture in the mind of the consumer of
“the perfect situation”.
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• Use lots of energy, think ahead a couple steps.• Listen to the consumer, and have a REAL
conversation with them.• Focus on numbers, but don’t do it at expense of
customer experience.• Deliver an amazing customer experience– Customer always comes first before anything
Make Magic Happen
• Make the experience unforgettable• The consumer should feel as good about their
purchase as you do of the interactive experience.• When you have a great feeling about their decision
to buy, you have done everything right.• With honesty and integrity comes a fulfilling
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