PATANJALISTRENGTHWEAKNESS

OPPORTUNITYTHREAT

SWOT -ANALYSIS PRESENTED BY :- UNDER GUIDANCE OF :-SOMASE VIJAY DILIP PROF. MAHALE .S. SIR

COMPANY PROFILE NAME:- Patanjali Ayurveda Pvt. COMPANY TYPE:- Unlisted Public

company CATEGORY:- Company Ltd By Shares Sub Category:- Indian Non-Govt. co. INDUSTRY TYPE:- Manufacturing (FMCG) AUTHORISED CAPITAL:- INR 5000.00 Lakhs BOARD OF DIRECTORS:- 7 Members HEAD DIRECTOR:- Mukta Nand MANAGING DIRECTOR:- Acharya BalaKrishna

BUSINESS PARTNERS:-

1. Bijoor Group 2. Mudra Group 3. Kishore Biyani’s Future Group 4. Mumbai Big Bazaar 5. Hyper City & Star Bazaar 6. BazaarCart.com 7. Aditya’s Pittie Group

INTRODUCTION Pantanjali Ayurveda Limited(PAL) Run by

Popular yoga Guru Baba Ramdev. 92% of the company is been owned by

Acharya Bal Krishna who along with Baba Ramdev started the company to manufacture medicines in 1990.

UK based Indian Origin couple initially finance for Haridwar Pharmacy company.

Patnajali has expanded it reached from 200 outlets in 2014 to 4000 franchisee store.

He launched more than 2 Dozens mainstream FMCG Product

In all the companies manufactures 444 products

Including 45 types of cosmetic products. 30 types of food products(PAL) PAL has expanded to consumer category

from edible oil Biscuits, Noodles, toothpaste, hair skin products & Grocery.

VISION & MISSION VISION:- To be a top Ayurveda

company among all MNC’s.

TO re-introduce Indian Ayurveda.

To work for welfare of Humanity.

To reinvent our traditional knowledge of Yoga & Ayurveda.

MISSION :- To reach the great

heights. To restart the Swadeshi

Movement. To produce good quality

products at cheaper rates. To introduce Indian

Ayurveda to this Modern World.

To crack Maximum Market share.

STRENGTH Chief price cum charming Product. Brand Name Innovative Personality Strong total quality management Excellent Marketing Strategy Increasing consumer demand for product Broader retail & distribution Network(E-commerce site

like Big Basket & Amazon) Strong Consumer Loyalty Having direct interaction with Farmer(Herbal) Economic super Power(Swadeshi)

WEAKNESS Brand Savvy Younger Generation PAL should Launch New products

targeting Younger Generation by giving Alternative to a brand at low price.

No standard Advertising Low concentration on other top

countries Lower Marketing Strategies

OPPORTUNITY Swadeshi Brand Make in India Reduce Dependency of Foreign Brand Herbal product are Expensive but now

getting in premium offering Less production & marketing cost & low

overhead Expansion Maximum Marketing Share Possibility of becoming world top MNC.

THREATS Government regulation Maximum Taxes Lack of support from foreign

government Many players entered into this market

WHY TO CHOOSE PATANJALI PRODUCTS?

Natural in Nature Good Quality cum Maximum Quantity No Negative Effects Better cum Positive Results Cheaper Prices as Compared to other

Ayurvedic or Non Ayurvedic Products

ACHIEVEMENTS Giant FMCG in only 5 years Accomplished “Make in India Concept” Highest Turnover Cum Profit(2007-250 cores &

2015-2215 cores) Maximum Outlets in minimum Times (2007-150

outlets & Nov 2015-15000 exclusive + 100000 stores)

Biggest Swadeshi Movement Tough Competitor in the Market for other MNCs

& Indian Companies

THANK YOU HAVE A NICE DAY AHEAD