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GameMechanics
Xuan Yi
Aladin Book store
• MDA Framework– frameworks of game de-
sign
Mechanics Dynamics Aesthetics
MDA?
7 primary elements
PointsLevelsLeaderboardsBadgesChallenges and QuestsOnboardingEngagement Loops
Ele-ments
Points
• If you buy some-thing, you can get mileage.
• Using this mileage, you can buy some-thing that you want.
PointsExperience, Skill, Sales etc.
Lev-els,Badges• Depending
on purchase amount for 3 months, your membership level up-graded.
LevelsCurrent location of the user.
BadgesEncouraging needs of pur-
chase.
Leader Boards
• You can see Yesterday best, Half price best, steady seller, Best seller, Author Ranking, etc.
• Also, you can choose Weekly best.
Leader BoardsRanking System.
Onboard-ing
OnboardingFor beginners
• Store provides discount and free ship-ping service information, etc.
Challenges and Quests
Provide direction to the player
Chal-lenges& Quests
• Challenges and quests give membership points and special present to customers.
Refer-ence
Website
http://www.aladin.co.kr
Book
Christopher Cunningham and Gabe Zichermann, Gamification by Design, 2011