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SOS! Sick Bird病咗鳥
By Crossover International Company Limited
• Search for the nearest government clinic– Provide information includes telephone number,
address, clinic type and opening hours of the clinic– Provide map view – Augmented reality (AR) function
• Target users: Hong Kong residents / visitors
http://www.youtube.com/watch?v=7rB84LM5Jas
Introduction
Page 2/22
• Multi-language:Traditional Chinese,Simplified Chinese, andEnglish
• Positioning function(GPS):Identify the current location
• Facebook Login:Sign in Facebook accounts to facilitate sharing of content
Functionality
Page 3/22
Functionality- Map View (with GPS function)
Page 4/22
• Clinics under the Hospital Authority
• Clinics / Health Centres under the Department of Health
Functionality- Clinic location
Page 5/22
• Locate the clinic based on the actual scene and virtual representation (Flag) by the AR function
Functionality- Augmented reality (AR) function
Page 6/22
• Top right radar displays the position and the number of clinics within a specified range
• Range of the radar can be adjusted by the bottom bar, increasing or decreasing the number of clinics
Functionality- Augmented reality (AR) function
Page 7/22
• Clinic information can be shared with friends and relatives via Facebook
Functionality- Facebook sharing
Page 8/22
• First Mobile app for searching government clinics by using Public Sector Information – Data.one and AR
Innovation & Creativity
Page 9/22
• Users can receive up-to-date details of the clinics, e.g. Telephone no, clinic type
• Users can locate themselves and compare among different clinics according to their proximity
• Good for sick users to find the best clinic
• Save time in clinic search
Innovation & Creativity
Page 10/22
• Creative name – 病咗鳥• Homemade designed character & story
Innovation & Creativity
Page 11/22
• User can follow the direction provided by AR function to find the clinic
• Range of the radar can be adjusted to provide am accurate location of the clinic
Innovation & Creativity
Page 12/22
Market potential / Performance
Page 13/22
• iOShttps://itunes.apple.com/us/app/bing-zuo-niao-sos!-sick-bird/id496828750?mt=8
• Androidhttps://play.google.com/store/apps/details?id=com.crossover.sickbird
Market potential / Performance
Page 14/22
• Incremental rate of total download1. Android 2013 to 2014: 266%2. iOS 2012 to 2013: 51%
• More than 12,000 download
• Potential market– Private clinic– Night clinic– Dental– Veterinary– Traditional Chinese medicine
Market potential / Performance
Page 15/22
• Incremental rate of total download1. Android 2013 to 2014: 266%2. iOS 2012 to 2013: 51%
• More than 12,000 download
• Potential market– Private clinic– Night clinic– Dental– Veterinary– Traditional Chinese medicine
Market potential / Performance
Page 16/22
• One of the potential client– An insurance Company
• Target: HK people who work in China• Help them to locate the closest clinic with insurance
coverage and Hong Kong doctors
• Further enhancement– Users can comment about the clinics
Market potential / Performance
Page 17/22
• Multi-language1) Traditional Chinese 2) Simplified Chinese 3)English– No language barrier for sick people to find the
clinic and get cured– Everyone can use (different ages, races,
languages)
Benefits & impact
Page 18/22
• Interviewed by press
Quality
Page 19/22
• Interviewed by i-Cable
Quality
Page 20/22
• HK Government PSI Talk
Quality
Page 21/22
• Good customer feedbacks
• Excellent user experience
Quality
Page 22/22
Thanks judges
Questions welcome