SXSW 2016 Health & MedTech

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  • 6DAYS



  • Whether you haven't been to SXSW or you'vebeen going for years, each year keepsprogressing at an exponential pace.

    The Health & Medtech track this year offeredover 70 sessions throughout 6 days in additionto an expo, workshops, meet-ups and countlessunofficial events.

    This was my first year and won't be my last. Youcan expect to "drink out of a fire hose all week"and the most sleep you'll get is on the plane.


    meet their demand

    Recent changes from the

    FDA, CDT and HIPAAData and empathy is improving

    health outcomes


    Digital Health


  • D E S I G N T H I N K I N GH E A L T H C A R E O N - D E M A N D

    M E E T S T H E Q U A N T I F I E DS E L F

    H O M E , S W E E T H O M E :T H E H E A L T H H U B O F

    T H E F U T U R E

    R E T H I N K I N GH E A L T H C A R E T H R O U G H

    D E S I G N T H I N K I N G

    S O L V I N G H E A L T H C A R EC H A L L E N G E S W I T HD E I S G N T H I N K I N G

    This business model will continue to grow stronger as technologies

    continue to come to market allowing everyone to gather more

    quantified self-data such as wearables and other technologies outside

    of the hospital.

    As technology progresses, healthcare will take place when and where

    we want it. "Health Hubs" of the future will leverage a combination of

    sensors, AR/VR and AI to deliver seamless, proactive care. The next

    level of innovation will include technology that connects smart

    devices in the home to one central hub.

    User Experience designers are becoming more common and important

    in health systems due to human-centered design. HCD allows teams

    to find and understand audience needs, generate solution ideas, test

    hypotheses, and iteratively refine and focus their solutions.

    Design is an essential part in healthcare today and will continue to be

    a leading factor in tackling healthcare's inefficiencies and challenges.

    Digital health technologies need to be integrated into everyday our

    life, not just in hospitals (work, home, etc.) not just hospitals.Listen To The Full Session Here

    Listen To The Full Session Here

    Listen To The Full Session Here

  • R E G U L A T I O N

    Y O U C A N ' T B E C A U S EO F H I P A A

    U N D E R M Y T H U M B :R E G U L A T I O N A N D

    H E A L T H C A R E D I S R U P T I O N

    C D T / F I T B I T : E T H I C SA N D P R I V A C Y I N

    W E A R A B L E R E S E A R C H

    The FDA was built off of devices, not software. It has been difficult for

    the FDA to keep up with technology. However they recently released

    hands-off policies designed to promote innovation and efforts to

    engage entrepreneur's early while still ensuring public safety.

    HIPPA may be the most frightening word in healthcare, especially in

    digital health. There is a lot of perceived confusion regarding

    regulations and barriers perceived by developers, entrepreneurs

    and investors. Much like the FDA, HIPAA has released new updates

    on thi

    Brands like Fitbit lead the way with aggregating new health data

    through wearable technology. The CDT worked with Fitbit to explore

    opportunities to help protect users and their data. Part of Fitbits

    growth was attributed to their investment in internal R&D and

    leveraging user data to learn and adjust their product accordingly.

    Everyone hates regulation until you need it. When applying for FDA,

    try to build bridges to how it is similar to existing products that have

    successfully went through rather than saying it's going to "change

    healthcare." 510K and digital based ideas are perceived as more

    investable than "highly disruptive ideas"

    A N E W F D A : A P A R T N E RF O R T H E D I G I T A L F U T U R E

    Listen To The Full Session Here

  • I N T E G R A T I O N

    A R E Y O U M A K I N GH E A L T H T E C H O R

    W E A L T H T E C H ?

    I N H A L E A N DE X H A L E : T H E

    F U T U R E O F H E A L T HD A T A A P I ' S

    Currently digital health solutions are made for active andhealthy consumers, the next step is creating digital healthsolutions for those who aren't tech savvy and face chronicillnesses and do not have the resources to pay for them.The biggest bottleneck for entrepreneurs in this space issales and getting it into health systems.

    Recently there has been new flexibility for providers to make,electronic health information available when and where itmatters most and for healthcare providers and consumers to beable to readily, safely, and securely exchange information.Easing the reporting burden for providers and supportinginteroperability leads to improving patient outcomes.This promotes the development of user-friendly technologyand allowing individuals to easily access their information sothey may be engaged and empowered in their care.

    Listen To The Full Session Here

    Listen To The Full Session Here

  • P R E D I C T I V EA N A L Y T I C S

    I N H E A L T H ,P R E D I C T I O N S A R E

    B E T T E R T H A NR E A C T I O N S

    H O W D A T A A N DE M P A T H Y C A N

    I M P R O V E H E A L T HO U T C O M E S

    Even though we have access to data doesn't mean it's going tochange the behavior. The focus is to get "clean" data and foremerging companies focusing on upstream datacommunications to validate the data and give direction toproviders. When making decisions there needs to be a balancebetween looking at data and listening to the patient. This isvariable, based on the type of care provided, but is stillessential.

    Personalized Health < Population Health Predict Change of Risk < Identify High Risk Patients Based on Measured Precision < I can predict it all

    Key Insight: Provider is as critical as patient indetermining outcomes.

    Listen To The Full Session Here

  • H E A L T H C A R ET R A N S F O R M A T I O N

    V A L U E R E V O L U T I O N :T R A N S F O R M I N G T H E

    H E A L T H B U S I N E S S

    N E W P R E S C R I P T I O N :M O B I L I Z E P A T I E N T S '

    C O M M U N I T I E S

    F I X I N G T H E P A T I E N TB E H A V I O R C H A N G E G A P

    I M A G I N I N G T H E F U T U R EO F P E R S O N A L I Z E D

    M E D I C I N E

    Data suggest strong social support impacts medical adherence. That

    means personal connections are essential to recovery. Startups are

    forming and Health Systems are implementing solutions to create

    these resources for patients and their families.

    We are in the first phase of digital health. Currently, the user

    experience isn't great due to the length of the process and the

    number of different platforms needed. Example: Using a wearable to

    get blood glucose levels to your provider's EHR. It is creating more of

    a burden to manage their health. Going through this process you have

    3 devices, Device App, Apple Health and EHR. In the future it will

    become more seamless, creating a better user experience.

    Healthcare is currently the only industry currently if you have a complication you

    get paid more. Like other innovative industries, health and healthcare is starting to

    reward the creation of value and not just the volumes of services provided.

    Healthcare is reshaping everything from the delivery of services to the way those

    services are paid for.

    Listen To The Full Session Here

    Medication + Hardware + Software + Analytics = Personalized Medicine

    The goal is to design for the user and integrate into their lifestyle to gain mass

    adoption and drive outcomes. The future will consist of these smart devices

    informing users of changes or actions they need to take in order to get to a

    healthy lifestyle or maintain what they currently have.

  • B A B Y B O O M E R S

    A G I N G P O P U L A T I O N

    F R E S H T H I N K I N G O F O L DA G E : D E S I G N F O R

    F U L L F I L L M E N T

    I M P A C T O F M E D T E C H I NA S U P E R - A G I N G S O C I E T Y

    T E C H I N T H E G O L D E NY E A R S : H O W T E C H

    C H A N G E S A G I N G

    Life is fully engaging with everything around you. Currently nursing homesto not offer that lifestyle that drives good physical health and mental health.The answer is not integrating technology. In other cultures such as Japanthey have created communities to encompass this lifestyle such as Ibashowhere they have create socially integrated and sustainable communities thatvalue their elders. Ad