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ɆɈȻɂɅɖɇɕɃ�352*5$00$7,&�
ȾɅə�ɊȿɄɅȺɆɇɕɏ�ɄȺɆɉȺɇɂɃ
Ɇɨɛɢɥɶɧɵɣ�SURJUDPPDWLF�ɜ�Ɋɨɫɫɢɢ�ɜ������ Ɉɛɴɟɦ�ɪɵɧɤɚ�ɢɧɬɟɪɧɟɬ�ɪɟɤɥɚɦɵ�ɜ������ɝɨɞɭ�����ɦɥɪɞ��ɪɭɛ.
$.$3��©Ɉɛɴɟɦ�ɪɵɧɤɚ�ɪɟɤɥɚɦɵ�ɜ�ɫɪɟɞɫɬɜɚɯ�ɟɟ�ɪɚɫɩɪɨɫɬɪɚɧɟɧɢɹ�ɜ������ɝɨɞɭª� ,$%�5XVVLD��Ɉɛɡɨɪ�ɪɵɧɤɚ�SURJUDPPDWLF�����
80,7%
14,1%
4,4%
0,8%
ɤɨɧɬɟɤɫɬɧɚɹ�ɪɟɤɥɚɦɚ ɦɟɞɢɣɧɚɹ�ɪɟɤɥɚɦɚ programmaticɦɨɛɢɥɶɧɵɣ�programmatic
- ɉɨɤɚ������ɨɬ�ɜɫɟɝɨ�ɨɛɴɟɦɚ�ɪɵɧɤɚ�ɢɧɬɟɪɧɟɬ�ɪɟɤɥɚɦɵ
- ɇɨ�ɭɠɟ�����ɨɬ�ɨɛɳɟɝɨ ɨɛɴɟɦɚ�ɪɵɧɤɚ�SURJUDPPDWLF
$.$3��©Ɉɛɴɟɦ�ɪɵɧɤɚ�ɪɟɤɥɚɦɵ�ɜ�ɫɪɟɞɫɬɜɚɯ�ɟɟ�ɪɚɫɩɪɨɫɬɪɚɧɟɧɢɹ�ɜ������ɝɨɞɭª� ,$%�5XVVLD��Ɉɛɡɨɪ�ɪɵɧɤɚ�SURJUDPPDWLF����� eMarketer report, "Mobile Programmatic Advertising: Grabbing the Vast Majority of US Display Ad Dollars by 2017"
Ɇɨɛɢɥɶɧɵɣ�SURJUDPPDWLF�ɜ�Ɋɨɫɫɢɢ������
- �������ɨɬ�ɨɛɴɟɦɚ�ɪɵɧɤɚ�SURJUDPPDWLF�ɫɨɫɬɚɜɥɹɟɬ�ɦɨɛɚɣɥ
- Ɉɛɴɺɦ�ɪɵɧɤɚ�SURJUDPPDWLF�ɜ�����ɝ�ɫɨɫɬɚɜɢɬ��������ɦɥɪɞ�������������ɝ�ɫɨɫɬɚɜɢɥ�������ɦɥɪɞ�
Ɇɨɛɢɥɶɧɵɣ�SURJUDPPDWLF�ɜ�ɋɒȺ������
Ɉɛɴɟɦ�ɪɵɧɤɚ�SURJUDPPDWLF�ɫɨɫɬɚɜɢɥ�27% ɨɬ�ɨɛɴɟɦɚ�ɦɟɞɢɣɧɨɣ�ɢɧɬɟɪɧɟɬ�ɪɟɤɥɚɦɵ�ɜ������ɝɨɞɭ
Ⱦɢɧɚɦɢɤɚ�ɫɟɝɦɟɧɬɚ�ɦɟɞɢɣɧɨɣ�ɪɟɤɥɚɦɵ - 2%
Ⱦɢɧɚɦɢɤɚ�ɫɟɝɦɟɧɬɚ�SURJUDPPDWLF + 32%
Ɇɟɞɢɣɧɵɟ� ɛɸɞɠ ɟɬ ɵ� ɩɟɪɟɬ ɟɤɚɸɬ � ɜ� SURJUDPPDWLF�
$.$3��©Ɉɛɴɟɦ�ɪɵɧɤɚ�ɪɟɤɥɚɦɵ�ɜ�ɫɪɟɞɫɬɜɚɯ�ɟɟ�ɪɚɫɩɪɨɫɬɪɚɧɟɧɢɹ�ɜ������ɝɨɞɭª� ,$%�5XVVLD��Ɉɛɡɨɪ�ɪɵɧɤɚ�SURJUDPPDWLF�����
ɐɟɧɬɪɨɦ�ɪɟɤɥɚɦɧɨɣ�ɤɚɦɩɚɧɢɢ�ɫɬɚɥ�ɩɨɥɶɡɨɜɚɬɟɥɶ��ɚ�ɧɟ�ɤɚɧɚɥ�ɪɚɡɦɟɳɟɧɢɹ�ɪɟɤɥɚɦɵ� Ɇɨɛɢɥɶɧɵɣ�57%�ɩɨɡɜɨɥɹɟɬ�ɩɪɨɜɨɞɢɬɶ�ɪɟɤɥɚɦɧɵɟ�ɤɚɦɩɚɧɢɢ�ɢɫɯɨɞɹ�ɢɡ�ɰɟɥɟɣ�ɪɟɤɥɚɦɨɞɚɬɟɥɟɣ
$ZDUHQHVV�� ɋɊɆ� � � � � � � � (QJDJHPHQW�� ɋɊɆ�ɋɊɋ Performance: ɋɊȺ�ɋ3,
Ɍɟɯɧɨɥɨɝɢɹ�57%�
ɪɚɛɨɬɚɟɬ�ɩɨ�ɦɨɞɟɥɢ�ɡɚɤɭɩɤɢ�&30
30$�1HWZRUN�ɭɦɟɟɬ�ɤɨɧɜɟɪɬ ɢɪɨɜɚɬ ɶ�&30� ɜ� ɋ3$� ɢ� &3,
ɉɨ�ɞɚɧɧɵɦ�ɤɨɦɩɚɧɢɢ�Criteo
ɉɨ�ɞɚɧɧɵɦ�ɤɨɦɩɚɧɢɢ�Criteo
ɉɨ�ɞɚɧɧɵɦ�ɤɨɦɩɚɧɢɢ�Criteo
ɉɨ�ɞɚɧɧɵɦ�ɤɨɦɩɚɧɢɢ�Criteo
ɉɨ�ɞɚɧɧɵɦ�ɤɨɦɩɚɧɢɢ�Criteo
ɂɫɩɨɥɶɡɨɜɚɧɢɟ�ɩɪɢɥɨɠɟɧɢɣ�ɢɥɢ�ɛɪɚɭɡɟɪɚ�ɧɚ�ɦɨɛɢɥɶɧɵɯ�ɭɫɬɪɨɣɫɬɜɚɯ
22% ɢɫɩɨɥɶɡɭɸɬ�ɛɪɚɭɡɟɪ
78% ɢɫɩɨɥɶɡɭɸɬ�ɩɪɢɥɨɠɟɧɢɹ
ɂɫɬɨɱɧɢɤɢ�ɦɨɛɢɥɶɧɨɝɨ�ɬɪɚɮɢɤɚ�ɢɥɢ�ɝɞɟ�ɩɨɥɶɡɨɜɚɬɟɥɶ"�0RELOH�ZHE�96�LQ-app
716�:HE�,QGH[��Ɋɨɫɫɢɹ����N���ɮɟɜɪɚɥɶ�����ɛ����-���ɥɟɬ����ɨɬ�ɨɛɳɟɝɨ�ɜɪɟɦɟɧɢ�ɜ�ɂɧɬɟɪɧɟɬɟ�ɡɚ�ɦɟɫɹɰ
ɗɮɮɟɤɬɢɜɧɨɫɬɶ�ɮɨɪɦɚɬɚ�ɡɚɜɢɫɢɬ�ɨɬ�ɩɚɪɚɦɟɬɪɨɜ�ɤɚɦɩɚɧɢɢ
CPM ɢɦɢɞɠɟɜɚɹ�ɤɚɦɩɚɧɢɹ
CPA/ CPI performance ɤɚɦɩɚɧɢɹ
FULL SCREEN
NATIVE
VIDEO
NATIVE VIDEO
RICH MEDIA
��� ɬ ɢɩɨɜ� ɬ ɚɪɝ ɟɬ ɢɧɝ ɨɜ� ɜ� ɫɢɫɬ ɟɦɟ� 30$� 1HWZRUN
ɑɟɦ�ɛɨɥɶɲɟɟ�ɤɨɥɢɱɟɫɬɜɨ�ɬɚɪɝɟɬɢɧɝɨɜ��ɬɟɦ�ɷɮɮɟɤɬɢɜɧɟɟ�ɪɟɤɥɚɦɧɚɹ�ɤɚɦɩɚɧɢɹ��
• ɩɨɥ�� • ɜɨɡɪɚɫɬ�� • ɢɧɬɟɪɟɫɵ
• ɫɬɪɚɧɚ�� • ɪɟɝɢɨɧ�� • ɝɨɪɨɞ�
• ɝɟɨɥɨɤɚɰɢɨɧɧɵɣ�ɬɚɪɝɟɬɢɧɝ��ɪɚɞɢɭɫ�ɨɬ�ɬɨɱɤɢ�ɢɥɢ�ɩɨɥɢɝɨɧ�
• ɬɢɩ�ɦɨɛɢɥɶɧɨɝɨ�ɭɫɬɪɨɣɫɬɜɚ��
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• Ɉɋ�ɢ�ɟɺ�ɜɟɪɫɢɹ
• ɦɨɛɢɥɶɧɵɣ�ɨɩɟɪɚɬɨɪ��
• 2g, 3g, 4g, wifi
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• ,$%�ɤɚɬɟɝɨɪɢɹ�ɩɥɨɳɚɞɤɢ��
• ɱɚɫɬɨɬɚ�ɩɨɤɚɡɨɜ� • ɞɟɧɶ�ɧɟɞɟɥɢ�ɢ�ɜɪɟɦɹ�ɫɭɬɨɤ
• ɛɟɥɵɣ�ɢ • ɱɺɪɧɵɣ�ɫɩɢɫɤɢ�ɩɨ�,3�ɢ�ɩɨ�App/Website ID
0ɚɤɫɢɦɚɥɶɧɨ�ɬɨɱɧɨ�ɬɚɪɝɟɬɢɪɭɣɬɟ�ɫɨɨɛɳɟɧɢɟ�ɧɚ�ɩɨɥɶɡɨɜɚɬɟɥɹ�
Ɋɟɡɭɥɶɬɚɬɵ� ɋɊɆ: $4
ɟɋɊɆ: $0.25
CTR: 6.06%
Ʉɥɢɤɢ: 1780
CR: 4.58%
eCPI: $0,29���ɪ
ɐɟɥɶ��Ɇɢɧɢɦɚɥɶɧɵɣ�&3,
Ɋɟɤɥɚɦɧɚɹ�ɤɚɦɩɚɧɢɹ�$OL([SUHVV
Ɋɟɡɭɥɶɬɚɬɵ�
ɋɊɆ�� $4
ɟɋɊɆ��$0.25
CTR: 6.06%
ɋɊɋ� $0.0043
CPI: $0.45
CR: 1.07%
OC: Android 2.3+ ȽȿɈ��RU, KZ, UA Ɋɚɡɦɟɪ�����Ɇɛ
KZ
ɋɊɆ�� $2
ɟɋɊɆ��$0.43
CTR: 9.02%
ɋɊɋ� $0.005
CPI: $0.83
CR: 0.61%
RU
ɋɊɆ�� $4
ɟɋɊɆ��$0.17
CTR: 4.83%
ɋɊɋ� $0.0035
CPI: $0.42
CR: 0.83%
UA
Ɋɟɤɥɚɦɧɚɹ�ɤɚɦɩɚɧɢɹ�/LQN ɐɟɥɶ��Ɇɢɧɢɦɚɥɶɧɵɣ�&3,
ɐɟɥɶ��Ɇɢɧɢɦɚɥɶɧɵɣ�&3,
Ɋɟɡɭɥɶɬɚɬɵ� ɉɨɤɚɡɵ: 2.28M
CTR: 0.52%
Ʉɥɢɤɢ: 11.900
CR: 10.5%
eCPI: ��������ɪɭɛ�
Ɋɟɤɥɚɦɧɚɹ�ɤɚɦɩɚɧɢɹ�,QGHHG
Ɋɟɡɭɥɶɬɚɬɵ� CTR: 0.21%
CR: 9.11%
eCPI: $0.8
eCPA: $1.19
Ɋɟɤɥɚɦɧɚɹ�ɤɚɦɩɚɧɢɹ�L4RSWLRQ ɐɟɥɶ��Ⱦɟɣɫɬɜɢɟ�ɜɧɭɬɪɢ�ɩɪɢɥɨɠɟɧɢɹ��Ʉɨɧɜɟɪɫɢɹ�ɜɬɨɪɨɝɨ�ɭɪɨɜɧɹ
30$�1HWZRUN�ɪɚɛɨɬɚɟɬ�ɫ�ɬɪɚɮɢɤɨɦ�ɩɨ�ɜɫɟɦɭ�ɦɢɪɭ &3&�ɤɚɪɬɚ���
ɋɩɚɫɢɛɨ�ɡɚ�ɜɧɢɦɚɧɢɟ�
Ⱥɧɞɪɟɣ�ɒɚɬɪɨɜ��&(2��&R-Founder, PMA Network
