2

Tele2 0,2%

AC&M Consulting (Q3 2015) Tele2

35%

32% 33%

35%

33%

32%

3

3-10%

14% 13% 12%

20% 29% 43%

66% 58% 45%

0%

20%

40%

60%

80%

100%

120%

2014 2016 2020

Voice

data

VAS

Tele2 G/4G)

Tele2

4

SubBase ( Gross Intake)

Lifetime ( Lifetime value)

Usage ( MoU, ARPU)

5

1. Tele2

2.

Tele2

3. Tele2

4.

G

Tele2

6

Tele2

Tele2

7

ATL

WEB

-

PR/IR/GR/CSR

Tele2

8

-0 -40

PR-

-

I.

II.

III.

9

10

13-

Tele2 B2B-

Tele2

Tele2

-

C

-

11

12

ATL BTL

Tele2

13

http://www.youtube.com/watch?v=FeazcHb7r0A

http://www.youtube.com/watch?v=FeazcHb7r0A

Tele2

14

15

-

16

-

17

Tele2

Tele2

18

-

19

-

>900*

Tele2

20