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A Long Standing Success Story
Looking at the
Brand
Approaching It’s 20th Year (2015)
How Can This Successful Brand...
Increase:
This Document Takes a Closer Look By Focusing on the Following:
• Developing Custom Ideas to Maximize Interaction
• Leveraging the Engaged Community
External Internal
Comprised of Both External and Internal Efforts
Internal
• Simple way to keep updated, shared information accessible to all attendees • Via Images, Stories, Professional Updates
• Provides an opportunity to reach out (touch point) to AspenLive community periodically.
• Helps AspenLive keep track of and manage attendees (past and present)
• Need an overall strategy to layout and plan for storage and management of this highly valuable content • Video, Audio, Photos, Transcripts, Power Point Presentations, etc. • Where does this live? Where is it stored? How is it gathered?
• Google Docs?
• Monthly/Bi-Monthly eBlast w/ relevant content feature(s)
Creating and Utilizing Google Docs
Strategy for Content Captured During Conference
Consistent Internal Communications Outreach Plan
• Update Website with: • Past/Current Attendees • Past/Current Speakers and Workshops
• Pics, Bios, Social Media/Professional Links
• Are there any plans for 2015? Now may be the time to start planning • Mini Documentary? • Sponsorship based around the Anniversary (see Documentary)
• “The AspenLive Confession Booth (video) Sponsored by...” • Media Outreach
• Does the 20th anniversary warrant a solid effort to create an outreach plan to help publicize and promote AspenLive’s 20th year?
Website Enhancements
20th Anniversary (2015)
• Re-Activate LinkedIn – Using LinkedIn as a Professional Resource • Utilizing multiple social channels • Creating AspenLive relevant, unique content:
• More than just promotional messages • Guest Blogs/Posts (email, social, web, etc.) • Co-Opting Content (Jambase, Billboard, etc.)
• Discount Codes for current attendees to share • Discount codes for “Repeat Offenders”
Building a Consistent Social Media Strategy + Plan
Growing Attendance (Sales)
• ACL • Coachella • Other Attendee Events (i.e. events that attendees run, sponsor, etc.) • Shows around the country (McCartney in SF, etc.)
• New Sponsorship Opportunities • Blog posts, emails, off-season events
• Increase value and breadth of sponsorships by adding special features • “Repeat Offender” Awards • “MVP of the Week” Award, etc.
Meetups Around “Other” Events (more than just Billboard, etc.)
Added Revenue Opportunities
