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Rafael Jiménez: Attribution Modelings - Edición para technical marketers en The Inbounder World Tour Madrid

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Rafael Jimenez

Attribution Modeling. The Technical Marketer Edition.

@Rafa_Jimenez

Source Old Cost New Cost New CPC New CPA

Adwords 0.48€ CPC -- 0.59€ --

SEO 3.000€ 4.500€  -- --

Affiliates 10€ CPA -- -- 7€

Criteo 0.2€ CPC -- 0.19€ --

CPC CPA