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Survey about Vietnamese trip to Japan

Vietnamese look for travel information from Facebook

and Web community

Survey information

• Survey about Vietnamese trip to Japan

• Conducted in February, 2015

• How we ran the survey - This survey was conducted to

300 Vietnamese who has been to Japan or has the plan

to visit Japan for the next 12 months

Executive Summary

• Vietnamese visitor to Japan increased by 47% in 2014

• 56% goes to Japan by tour (44% with guide, 12%

without)

• 4-6 days are the common duration of staying Japan.

Actual stay is shorter than they originally wish

• “Eat Japanese food (69%)” and “ See beautiful scenary

(68%) are the popoular choices

• “Facebook (54%)” and “Web community (43%)” are the

top choices

Trend about Vietnamese visiting Japan

17,094 19,05622,138

25,63731,909 34,794 34,221

41,862 41,048

55,156

84,469

124,200

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Vietnam Total

Vietnamese visitor to Japan increased by 47% in 2014

Reference: JNTO

Objective to visit Japan

18%

23%

25%

34%

65%

Visit friends / relatives

Others

Study

Business

Sightseeing

0% 10% 20% 30% 40% 50% 60% 70%

65% goes to Japan for sightseeing

Who did/will you go to Japan with?

6%

17%

18%

20%

21%

27%

31%

0% 5% 10% 15% 20% 25% 30% 35%

Others

my boyfriend / girlfriend

by myself

friends

colleagues

family

husband / wife

Husband/wife, followed by family and colleagues

How did you / will you go to Japan?

10%

12%

18%

22%

29%

44%

0% 10% 20% 30% 40% 50%

Others

By tour (without tour guide)

Company / Organization trip

Business trip

By individual trip

By tour (with tour guide)

56% goes to Japan by tour (44% with guide, 12% without)

How long did you / will you stay in Japan?

19%

12%

21%

43%

8%

27%

15%

22%

31%

10%

0% 10% 20% 30% 40% 50%

More than 12 days

10 - 12 days

7 - 9 days

4 - 6 days

0 - 3 days

Those who plan to go to Japan Those who have been to Japan

4-6 days are the common duration. Actual stay is shorter

than they originally wish

How many times have you been to Japan?

3% 3%

23%

66%

66% has been to Japan no more than once

* This question is only to those who has been to Japan

What kind of activities did you / will you enjoy in Japan?

21%

24%

29%

37%

38%

47%

48%

50%

54%

54%

59%

68%

69%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Enjoy sports watching

Enjoy sports

Visit friends / relatives

Stay in Japanese traditional hotel (Ryokan)

Go to museum

Visit temples / shrines

Go to entertainment theme park

Shopping

Go to hot spring

Visit Downtown

Experience Japanese cultures

See beautiful scenery

Eat Japanese food

“Eat Japanese food (69%)” and “ See beautiful scenary (68%) are the popoular choices

When did you / would you like to go to Japan?

9%

10%

10%

18%

19%

23%

22%

0% 5% 10% 15% 20% 25%

I do not know

November - December

September - October

July - August

May - June

March - April

January - February

March – April is popular for “hanami” while Jan – Feb is

because of Teto holiday

Where do you get the latest info about Japan trip?

7%

8%

21%

22%

23%

25%

26%

27%

27%

29%

36%

43%

54%

0% 10% 20% 30% 40% 50% 60%

Others

From parents

Newspaper

Guidebook

Movies

Youtube

Event

TV

Magazine

From Japanese friends

From Vietnamese…

Web community

Facebook

“Facebook (54%)” and “Web community (43%)” are the top choices

Popular website for Japan Trip: dulichviet.com.vn

• 120K access / month

Popular website for Japan Trip:

Cảm nhậCảm nhậnn Nhật

• https://www.facebook.com/camnhannhatban

• 35000 fans

Do you buy guidebook before visiting Japan?

Yes (local guidebook), 24%

Yes (English guidebook),

9%No , 61%

Others, 5%

33% buys guidebook – 24% local, 9% English

Where did you / would you visit?

4% 5% 6% 7% 7% 8% 8% 9% 9%14% 18% 19% 20%

26%

37% 38%

69%

0%

10%

20%

30%

40%

50%

60%

70%

80%Place to visit Place to visit the best

Tokyo (69%) is by far the most popular place

Where did you visit? / Where would you like to visit?

12%

23%

6%

10%7% 6%

25%

8%

19%

9%6%

15%

21%

12%

39%

45%

70%

5%

15%

2%5% 6% 7%

26%

7%

18%

10%

4%

14%

19%

7%

37%

30%

68%

0%

10%

20%

30%

40%

50%

60%

70%

80% Those who have visited Japan Those who plan to visit Japan

Kyoto and Kobe is more popular for those who have been

to Japan

What food did you / would you like to try?

No.1 Sushi No.2 Sashimi No.3 Udon

No.4 Tenpura No.5 Ramen No.6 Obento

What have you / would you buy in Japan?

No.1 Kimono No.2 Japanese food No.3 Electronic Products

No.4 Anima / Manga No.5 Dolls No.6 Maneki Neko

Reference

Travel preference among all the respondents (N=1654)

Which country would you like to visit next？

13%

3%

3%

4%

4%

7%

15%

17%

23%

24%

32%

34%

41%

0% 10% 20% 30% 40% 50%

I would not go to any countries

Others

Indonesia

Philippines

Cambodia

Other Asian countries

Australia

Thailand

Europe

US

Singapore

Korea

Japan

Japan is the top country where people would like to visit

Household income differences by overseas trip experiences

32%

25%

15%

13%

8%

3%

2%

1%

1%

1%

12%

15%

11%

13%

11%

15%

10%

4%

4%

5%

0% 5% 10% 15% 20% 25% 30% 35%

Up to 5,000,000 VND

5,000,001 - 7,500,000 VND

7,500,001 - 10,000,000 VND

10,000,001 - 15,000,000 VND

15,000,001 - 20,000,000 VND

20,000,001 - 25,000,000 VND

25,000,001 - 30,000,000 VND

30,000,001 - 40,000,000 VND

40,000,001 - 50,000,000 VND

More than 50,000,000 VND

Those who has been overseas Those who has never been overseas

Those who has been overseas has clear income advantage over those who has not

Q&Me will help you reach the potential travellers to

Japan, with a variety of online / offline approach.

Please contact info@qandme.net for the detail

Conduct group interview or depth interview to know Vietnamese

experiences in Japan

Effective online marketing to reach potential Japanese visitor

effectively