Your sub-title here

Survey on Vietnamese usage of beauty services -53% take attention to beauty without spending enough money

Survey information

• Survey about Vietnamese usage of beauty services• 400 Vietnamese females above 20 years old• Conducted in April, 2015

Executive Summary

• Only 57% of Vietnamese females do skin care, 31% make-ups for their beauty maintenance

• 53% pay attention to beauty without spending much money

• Higher income earners spend enough money on beauty

• Hair treatment (72%) and facial treatment (52%) are the

most popular beauty services

• Price is the most important when choosing beauty services

What do you do to maintain your beauty?

Sleep enough

Do skincare

Exercise

Take supplements

Cere about foods

Eat organic foods

Do make-ups

Go to esthetic salon or SPA

I do not do anything

Others

0% 10% 20% 30% 40% 50% 60% 70%

62%

57%

49%

43%

36%

36%

31%

21%

13%

3%

Only 57% mentioned skin care, 31% make-ups

What do you do to maintain your beauty? (by age)

Sleep enough

Do skincare

Exercise

Take supplements

Cere about foods

Eat organic foods

Do make-ups

Go to esthetic salon or SPA

I do not do anything

Others

0% 10% 20% 30% 40% 50% 60% 70% 80%

73%

64%

58%

54%

49%

44%

39%

36%

16%

4%

53%

49%

39%

28%

26%

34%

24%

14%

15%

3%

20's 30's

30’s do beauty maintenance much more than 20’s

Which of the following do you care?

White skin

Moisturized skin

Wrinkles

Acnes

Tanning

Oily skin

Small face

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

49%

40%

48%

51%

51%

40%

25%

39%

46%

38%

40%

41%

44%

26%

88%

85%

86%

91%

91%

84%

51%

■I care very much 　 　 　■ I care

Care about acnes and UV especially

What are the information sources to get info about your beauty?

Facebook

Friends

Webiste

Newspaper/Magazine

TV

Youtube

Shop assistant

Blogs

Shop flyer

Parents

Others

0% 10% 20% 30% 40% 50% 60% 70%

66%63%

51%

50%

34%

27%

25%

16%

16%

15%

3%

Friends and Facebook are the most common information sources

Which of the following is applicable to you?

I care and take action without much spending

I care and spend enough money

I care but do not take any special action

I do not care so much

I do not care at all

0% 10% 20% 30% 40% 50% 60%

53%

24%

11%

10%

3%

53% pay attention to beauty without spending much money

 Which of the following is applicable to you? (by income)

I care and take action without much spending

I care and spend enough money

I care but do not take any special action

I do not care so much

I do not care at all

0% 10% 20% 30% 40% 50% 60% 70% 80%

22%

68%

7%

2%

0%

56%

19%

12%

11%

2%

■ ＞１５ M VND 　 ■＜１５ M VND

Higher income earners are spending enough

Which of the following do you go?

Hair salon

Local Spa

Nail salon

Local beauty salon

Foreign beauty salon

Foreign spa

0% 10% 20% 30% 40% 50% 60% 70% 80%

73%

41%

32%

21%

5%

4%

Foreign spa/beauty salons have not been prevalent among Vietnamese

Which of the following do you go? (by income)

Hair salon

Local Spa

Nail salon

Local beauty salon

Foreign beauty salon

Foreign spa

0% 10% 20% 30% 40% 50% 60% 70% 80%

69%

72%

64%

69%

31%

15%

74%

38%

28%

15%

2%

3%

Foreign spas/salons are used only by higher income earners

■＞１５M VND　■＜１５M VND

What beauty services are you interested?

Hair treatmentFacial cleansingFacial massage

Spots, scars, bruise removalBody massageHead massage

Nail care / Nail artFood massage

Anti-blemish treatmentHair removal

SlimmingEyebrow spraying, tattooing

Lips spraying, tattooing

0% 10% 20% 30% 40% 50% 60% 70% 80%

68%62%

57%46%

44%44%

37%31%30%

27%21%

16%12%

Vietnamese have higher interests especially in services for skin

What beauty services do you take?

Hair treatment

Facial treatment

Eyebrow cutting

Nail care

Body massage

Waxing

Eyelash treatment

Slimming

Others

0% 10% 20% 30% 40% 50% 60% 70% 80%

72%

57%

47%

38%

32%

28%

20%

20%

8%

Hair treatment(72%) facial treatment (52%)are the most popular services

What beauty services do you take? (by age)

Hair treatment

Facial treatment

Eyebrow cutting

Nail care

Body massage

Waxing

Eyelash treatment

Slimming

Others

0% 10% 20% 30% 40% 50% 60% 70% 80%

75%

68%

57%

49%

46%

39%

27%

30%

7%

69%

47%

35%

31%

23%

22%

21%

13%

10%

20's 30's

30’s take more various services

What beauty services do you take? (by income)

Hair treatment

Facial treatment

Eyebrow cutting

Nail care

Body massage

Waxing

Eyelash treatment

Slimming

Others

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

93%

95%

76%

81%

83%

78%

66%

59%

2%

70%

53%

44%

33%

26%

22%

15%

15%

9%

Those with higher income take various services

■＞１５M VND ■＜１５M VND

How much do you spend in average at beauty salon or esthetic salon each time?

I have never experienced

Up to 100,000 VND

100,001 VND - 300,000 VND

300,001 VND - 500,000 VND

500,001 VND - 1,000,000 VND

1,000,001 VND - 2,000,000 VND

2,000,001 VND - 3,000,000 VND

3,000,001 VND - 5,000,000 VND

5,000,001 VND - 7,000,000 VND

7,000,001 VND - 9,000,000 VND

More than 9,000,000 VND

0% 5% 10% 15% 20% 25%

14%

16%

20%

20%

13%

6%

2%

5%

2%

3%

1%

Average spending is: 931K VND (Approx.43USD)

How do you decide the store that you take the services?

Price

Staff attitude

Friends' recommendation

Store brand

Reputation

Location

Service menu

Foreign-owned salon

Others

0% 10% 20% 30% 40% 50% 60% 70% 80%

72%

63%

52%

48%

34%

32%

29%

4%

2%

Price is the most important

How do you decide the store that you take the services? (by age)

Price

Staff attitude

Friends' recommendation

Store brand

Reputation

Location

Service menu

Foreign-owned salon

Others

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

77%

71%

54%

48%

38%

39%

40%

6%

3%

66%

55%

46%

46%

36%

28%

26%

3%

3%

71% of 30’s care about staff attitudes

What country is your Salon from?

Vietnam

Korea

Japan

Thailand

I don't know

US

Europe

I don't go to beauty salon

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

43%

34%

22%

9%

6%

5%

5%

3%

Vietnam > Korea > Japan

Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of

quantitative and qualitative survey online.

＋ =

Info@qandme.net

Quantitative Survey Qualitative Survey Better UnderstandingUnderstand the consumer trend and opinions through the numeric data

Feel the insight of your targetaudience through online focusgroup of chatting.

You receive both of generic and deep information easily with affordable pricing.