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2014 is the year of content. It's estimated that companies will spend $135 billion on content marketing this year alone. As a communications executive, you know the value of having control over your brand's message. With so many platforms and formats in today's content-heavy landscape, it's important for corporate communications to have ownership over branded content to ensure a united and consistent brand story. 451 Marketing Founding Partner AJ Gerritson explains: • The importance of content marketing • Why corporate communications should control content • How to manage and scale content marketing programs
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media relationsblogger relationskey messages
websiteblogcontent
advertisingbanner adsGoogle ads
social mediaword of mouthreferrals
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(Custom Content Council)
Hanley Wood
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Content marketing coordinator
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