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Kin thc SEO

Kin thc Tng quan SEO

Created by: Dung HoangWebsite: seothetop.comCreated date: July 2015Tng quan SEO - Seothetop.com1/40

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Tng quanSEO l gPhn tch t khaSEO OnpageSEO OffpageXy dng LinkSEO ContentCng c SEOThut ton SEOo lngTi liu tham khoTng quan SEO - Seothetop.com2

SEO l gSEO l vit tt ca "Search Engine Optimization" l mt tp hp cc phng php nhm nng cao th hng ca mt website trong cc trang kt qu ca cc cng c tm kimCc phng php bao gm vic ti u ha website (tc ng m ngun HTML v ni dung website) v xy dng cc lin kt n trang

Tng quan SEO - Seothetop.com3

Mc ch SEOa cc t kha ln TOP trong trang 1 kt qu tm kim, ht khch hng mc tiu n Website

SEO cn thi gian lu di, kin tr, khi a t kha c ln TOP v duy tr c TOP th l phn thng cho SEOer v cho ch website.


u im SEOChi ph rt thp khi so vi cc phng thc qung co trn cng c tm kim khc (PPC) nh Facebook ads, Adword, SEO gip thu ht lng ln khch hng mc tiu c quan tm trc tip n sn phm, dch v kinh doanh trn. V vy mang li doanh thu.Gip doanh nghip m rng th trng, i tng khch hng.SEO nng cao thng hiu ca doanh nghip.Xut hin nhiu trn trang kt qu tm kim khin doanh nghip ca bn d dng c bit n.Xut hin nhng v tr cao hm doanh nghip hot ng lu nm v l website ng tin cy.


SEO trong website treeKhi doanh nghip, c nhn c mt website th xem nh mi ch chn c 1 cy gingSEO l 1 trong cc cch thc chm sc cy pht trin ngy mt ln v khi SEO ln TOP th lc cy cho nhiu qu To v Ngon


Quy trnh SEOSEO bao gm rt nhiu cng vic khc nhau, tuy nhin c th c chia thnh cc vic chnhNghin cu t kha (keyword research): mc ch tm ra nhng cm t, nhm t kha Seo Onpage: Ti u li cc ni dung trn trang web, cho c Cng c tm kim v khch ving thmSeo Offpage: xy dng lin kt v trang

Phn tch, kim tra th hng, trafficVic ny lm ny l mt chu trnh knLm SEO xong thc hin:Phn tchLm SEOKim tranh giiu chnh v ci tin


iu kin SEO thnh cngNetwork m bo ng truyn ttH thng CMS h tr edit SEO Content tt, x l ti u code m bo Load trang nhanh nhtCung cp ni dung thc s cht lngTi u SEO ton trang, SEO ContentQung b Web trn nhiu knham m kin tr v dnh nhiu thi gian lm SEOTng quan SEO - Seothetop.com8

SEO trong Kt qu tm kimTh hng cng cao t l click cng nhiu

M t Title, Desc, tt t l click cng nhiu (git title cu click)


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Phn tch t khaMc ch tm ra nhng cm t, nhm t kha trong lnh vc cn SEO, phn tch nhu cu tm kim ca ngi dng, xc nh mc cnh tranh ca t kha, mc cnh tranh cao nn chn nhng t kha long tail, v d t kha: bat dong san cnh tranh cao th thc hin SEO t kha: bat dong san ha noihttps://adwords.google.com/ko/KeywordPlanner


SEO OnpageSeo Onpage l qu trnh ti u ha Website v ni dung cc trang trong Website nhm gip trang web ca bn tr nn thn thin hn vi cc SETi u li ni dung trn trang web em li hiu qu cho b my tm kim v khch hng


SEO OnpageURL theo cu trc phn cpTitle duy nht ton web, nn khong 80 l OKTi u tc load trangTi u gim thiu dung lng Hnh nh, code HTML, javascript, css, code x l t server trang ti nhanh nht c thBt tnh nng zip d liu t serverLu cache d liu t server, client

TIP: Dng cng c HTML Compressor nn text: HTML, JS, CSS


Cng c - Check Mobile FriendlyTht l tuyt vi nu web ca bn thn thin vi thit b di ng


Thut ton - chim rui HummingbirdHummingbird - Thut ton chim rui mi ca GoogleThut ton Chim rui (Hummingbird) s gia tng chnh xc v to s tng tc t nhin vi ngi dng bng cch xem xt ton b ni dung bi vit tm ra nhng kt qu st vi mong mun ngi tm kim nht.

4 yu t n gin c li cho thut ton Chim rui:Ni dung tp trung v c chiu suSc mnh ca h thng bnh lunNi dung phi c oT kho a dng v tng quan


Thut ton PageRankThut ton PageRank c pht trin ti i hc Stanford bi Lary Page (cng bi vy m c tn PageRank) v sau bi Sergey Brin nh mt phn d n cng c tm kim mi.Pageranklthut tonphn tch cc lin kt c dng trongGoogle Search xp hng cc trang web.Theo Google mt cch tm lc th PageRank ch c nh gi t h thng lin kt ng dn. Trang ca bn cng nhn nhiu lin kt tr n th mc quan trng trang ca bn cng tng.PageRank: 0-10


Thut ton Google peguin Chim cnh ctThut ton Chim cnh ct dng x pht cc website c lng backlink b coi l spam. Spam backlink l cc backlink t cc page c ni dung khng tt, hoc qu nhiu backlink trong 1 page, khng a dng ha anchor text. S dng cc k thut SEO m en, chng hn nh nhi nht backlink, backlink n ,mua bn backlink, backlink trn ni dung trng lp. Google Penguin l thut ton cp nht ca Google ln u tin c cng b vo thng 4 nm 2012, c cp nht vo thng 5, 10 nm 2012 gn y nht l thng 5 nm 2013.


Thut ton Google PandaThut ton Google Panda c Google cng b vo ngy 24/2/2011 ra i nhm gim th hng cc trang web c ni dung km cht lng, ni dung rc, nhng website c 1 lng ln qung co, c bit l nhng website vi phm bn quyn.

trnh c cc thut ton Panda ca Google:Kim tra li Content pageThay i cht lng ni dungCi thin cc trang c ni dung ngnXy dng ni dung cht lng trnh Google Panda


Thut ton - Mobile-Friendly RankingMobile-Friendly Ranking nh gi mc thn thin ca website i vi cc thit b di ng. N s l s thay i rt ln trong kt qu tm kim trn cc thit b di ng.p dng u nm 2015, nhng website khng c phin bn mobile dn s khng c hin th trong kt qu search trn mobile


o lng - Google AnalyticsBao nhiu lt truy cp trn ngy, thngTruy cp vo ni dung no nhiuTruy cp t thit b no, mobile, desktop, tabBao nhiu ngi ang truy cpKhch n t knh no t l bao nhiu: search, trc tip, mng x hi, t cc trang khc link sang.


o lng - Google AnalyticsXem lu lng, hnh vi ca ngi dng, tracking visit, traffic, Di y l biu xem s lng visit hng ngy


o lng - Google Analytics


Li ktNhng ni dung trnh by trn mi ch dng li mc tng quan c nhng kin thc xu hn ca tng ch SEOtheTOP s a ra nhng ti liu chi tit hn trong nhng slide sau, ngay by gi bn c th truy cp vo web http://seothetop.com tm hiu thm v SEO

Chn thnh cm n bn dnh thi gian c ht ti liu ny

Dung HoangAdmin SEOtheTOPTng quan SEO - Seothetop.com39

Ti liu tham kho[1] SEO Google [2] Search Engine Land http://searchengineland.com[3] SEOMoz http://moz.com[4] SEO iNET http://seo.edu.vn[5] Website SEOTheTOP http://seothetop.com[6] FB page SEOtheTop: https://www.facebook.com/pages/SEO-The-TOP/741334092656408[7] SEOtheTop on Google + https://plus.google.com/communities/113200232971785819578[8] SEOtheTop on Twitter http://twitter.com/seothetop


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