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Television everywhereLauri KivinenCEO - Yle, the Finnish Broadcasting Company
Changing technologies,changing business models, changing habits
simpleeveryone
one technology
Screen size: Wall - Lap - Pocket
Growth of Complexity
Screen size: Wall Lap Pocket
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent
Sports: IAAF Beijing 2015 Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Screen size: Wall Lap Pocket
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent
Series: House of CardsContent Format: Program Series Clip
Way to watch: Live Catch-up On demand
Screen size: Wall Lap Pocket
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent
News: Obama in AnchorageContent Format: Program Series Clip
Way to watch: Live Catch-up On demand
Screen size: Wall Lap Pocket
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent
1) Easy and affordabletelevision everywhere
2) Total offering =Content + Publishing
Mastering complexity
Yle Television
Yle TV Broadcast
Yle Player
Our TV offering: Strategy 2015-25
2017 2020 20232014
1 million
2 million
3 million
4 million
Daily total Televisionaudience
Yle TV + Yle Player = Yle Television
Examples of our experience in new type of viewing
20 x 50 minutes
The most streamed drama series ever in Finland
An example of innovationin development and script writing
Hospital drama series, “Pulse”
Rating %
Episode 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
First run Rerun 2. Rerun Yle Player
“Pulse” reached an average of 18% in Ratings
In Total watching of “Pulse”,
Yle Player share was exceptionally large at 17 %
Yle Player
Live
Timeshift on TV
17%59%
24%
Given a chance for a preview, the audience did use it
Average Minute Rating
EpisodePlayer Preview
2. season, 5 episodes at the time to Yle Player
Player Catch-up
Crazy School
Animated series10 x 8 minutes
Yle Player
Live
Timeshift on TV
85%
14% 1%
Most of the viewing came from Yle Player
➔ more platforms
➔ new business models
➔ engagement with audiences
= TOTAL OFFERING APPROACH
TV will not die, but go everywhere
TELEVISIONEVERYWHERE