Online Campaign

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  • Hi tho Xu hng, gii php Marketing 2009QUNG CO ONLINE HIU QU: t chc v tiu ch nh giNguyn Th Tn Internet expert & Enthusiast

    Dec. 18.2008*

    Media Work Best Together

    Dec. 18.2008*

    Khng hong v nh hng ti media

    Cost structureCash flownh hngTruyn hnhOKLow riskGim cht lng, c giTruyn hnh cpOKGoodTng cht lng, c giBo giyRiskHigh Risknh hng nng nhtBo in tLow riskGoodc gi tng

    Dec. 18.2008*

    User base rng thm (ang l 30 triu)Tng trng ADSL: thp hn mc 100-200% ca 2008, nhng vn s caoTng trng thi quen s dngM rng v tnh, a phng

    Dch v Internet a dng hnTrong 1 nm VC pht trin c cc dch v c tng traffic ngang Dn tr v ph, v gp ri v page viewsHng trm website khc ang pht trin rt nhanh

    Bo in t, ni dung chuyn mn haTi chnh, kinh tGia nh, sc khe, tr emTh thao, n ngCng ngh thng tin, Internet, thit bV.v.D on cho Online 2009

    Dec. 18.2008*

    Tng cu khng b nh hng bi khng hong, k vng c tng t binCung thay i v kt cuCc bo chuyn ngnh Cc site quy m qung co ch yu l cc site pht trin t 2008Mua bnHnh thc mua thay iQuan tm ti o lng hnGi bn c th s thay i lin tcCc hnh thc qung co miRich mediaTng tc ni dungTi tr, s kin online

    D bo cho online 2009 (Biased view)

    Dec. 18.2008*

    Kt cu c gi Interneti chngPhn onMass of niches

    Dec. 18.2008*

    nh gi sites ph c gi: Tng s visitors theo thng Lt ti website (visit): Lt ti site visits/ngyLt xem trang (pageview): S lt trang loadnh gi hiu qu Qung coLt xem qung co: S lt qung co hin th trc c giLt click qung co S lt qung co c c gi bm ph qung co, tng tc, hnh viMetrics c nhanh chng lc huWeb 2.0 v Google Analytics, AlexaNew metrics: time on sites, users.v.v Tiu ch nh gi

    Dec. 18.2008*

    Visitors/Visits/Pageview ph c gi c tm quan trng hng u1+1 = 1.1Mc cnh tranh ca phCht lng c giGi tr thng hiu km theoi chng

    Dec. 18.2008*

    Nhn dinBo in t: Ni dung, thng hiuDch v (mc tiu vo site): mua nh, mua xe, xem gi chng khon, v.v..Cng ngHoc Ads Network kt ni nhiu sitesThuc tnh ph c giCht lng c gi/n tng thng hiu km theoMc lan truyn/nh hngPhn on

    Dec. 18.2008*

    Nhn dinExpert content, niche aggregation, Mnh th gii, cha nhiu Vit namThuc tnhInfluencersCui 2009 mi r

    Mass of niches cha th hin ht sc mnh tim nngNiche/Expert

  • Nhn din, nhn bit thng hiu sn phmBn hng/PromotionViral campaignPR campaign

    Cc dng campaign

    Dec. 18.2008*

    Qung co vo Mass hoc VerticalTiu ch la chnTng ng vi mc tiu v hnh vi ngi dngV tr d nhn ph c gi, cht lng, lt xemnh gi hiu qu ph qung co (banner)Lt xem qung co (banner)Lt click ( th yu) Nghin cu th trngNhn din/Gi m nhu cu

    Dec. 18.2008*

    Mass hoc VerticalTiu ch la chnng lc h mun mua, hoc c hi mua ph v cht lng c giTiu ch nh gi hiu qu ph bannerLt clickLt xem banner (ph)Cc ch s tc ng ti sn lngBn hng/Khuyn mi

    Dec. 18.2008*

    Bn cht internet: lan truyn qua copy khp ni rt nhanh

    Nn la chnNh nhng uy tn tng tnh xc thci chng ly phCht lng tng tnh lan truynR rng lan truyn khng b bp moTiu chp ng nhanhThn thin, hiu bitQuan h sn sngPR v QL khng hong

    Dec. 18.2008*

    La chnCng ng tch ccCng ng c ting niCng ng m, c nhiu quan hHay, gn, ph hp cng ngLan truyn nhanh, khng sai lchTiu ch ph: s lng account, visitsMc tch cc: page/visits, time on siteMc c gn kt/lan truyn: s lng s kin ni b

    Lan truyn cng ng

  • Dec. 18.2008*

    Ging nh Virus Khe th lan xaS dng cc cng c mng x hi, cng ng v social media.B tr bng PR, bannerc imKh nh gi h quTc ng c ti nhn din ln saleViral marketing

    Dec. 18.2008*

    Factors nh hngLoi hnh qung co ph hpCht lng/V tr qung coCht lng landing page/MicrositeKhng quy ryTi u haA/B banner, A/B landing pageo v thay i lin tcAuto-optimizationFinal reportFactors v ti u ha

    Dec. 18.2008*

    Payper perfomance CPM/CPCAggregation v Ads NetworksSearch marketingViral marketingTrends

    Dec. 18.2008*

    ph cho brand marketingLinh hot: thi gian, thay io lng v optimizationPR v Viral l phng n tit kimPht trin cc phng n min ph (xem slide km theo)

    Khuyn co cho Khng hong

  • CM N

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