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Here is a small presentation on how to use Pinterest for Business.
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How to use for business?
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Hi! I am a Marketing Manager. I have been
given the task to make a marketing campaign for a health food chain
– ‘Blabber’. My colleague
recommended me to use Pinterest.
But what is
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?
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is a visual social network.
It allows me : • to upload images or videos that I like from
my computer or web• to browse, re-pin, like or comment on others
uploads (pins & boards)• to share pins on other social networking site
like Facebook, Twitter, etc.• to embed individual pins on my website or
blog.
Wow! I can
generate
traffic from
Pinterest to
my website
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“No matter what you’re interested in,there’s a place for it here.”
As pinterest puts it :
and why should I use Pinterest
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?
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Its Growin
g
Drive traffic to my
website
Convert follower
s to leads
Creates brand
awareness Constant
customer engageme
nt
Creates thought
leadership
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But how
?
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Open a business account
Make sure to verify your website: It
gives you access to Pinterest analytics which helps you strategize your content better.
Join pinterest as a business using yourfacebook account or your Email-ID.
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What is my
target group?
Is my target group on Pinterest?
The BIG question
My target group would be:- HNI adults- Age : 15 – 60- Location : USA- Interests : fitness, weight loss, gym, healthy food
Yes, my target group is on Pinterest. Pinterest usersIncome : HNIAge : Upto 50 yearsLocation : Urban cities
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What should be
my strategy?
Let’s look at a few case studies before I can make a
strategy for ‘Blabber’
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Name: Allrecipes.com, world’s largest digital food brand
Business need : Drive high quality traffic, Increase followers, make it easy to discover recipes and videos
How they did it : Added the ‘pin it’ button, used email marketing to drive pins. Continue to foster a community
What they achieved : in 3 months, clicks on Pinterest content increased more than 900%, In less than a week, the number of clicks to Allrecipes.com from Pinterest increased 4x, re-pins and likes of the featured images increased by more than 3x, and reach grew by 2x.
# Case study 1
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Name: Sephora, a leading beauty-retail concept
Business need : Make it easy to pin from Sephora.com.Use email to encourage Pinterest engagement.Encourage clients to pin their beauty ‘shopping lists’.
How they did it : Made pinning easy by adding the ‘pin it’ button. Connected with pinners through email. Created a shoppable experience on pinterest
What they achieved :Within a few short months Pinterest became a top 10 referring site for sephora.com, generated more than 14,000 re-pins, saw 60% growth in traffic from Pinterest.
# Case study 2
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# Case study 3Name: iXiGo.com, India’ leading travel planning and search website
Business need: Increase engagement, Drive traffic, to be perceived as a brand that cares about their customer’s travel wishes
How they did it: ran an interactive contest. Contest details: Invited pinners to Pin images of all the places they must visit in their lifetime on iXiGO’s Community Pinboard ‘Amazing Places (World) AND the reason why they want to go there. Also, repin all the images from the #MustiXiGO Pinboard. Contest was promoted across Facebook & Twitter
What they achieved: Phenomenal Participation and interaction, 92% increase in followers in 5 days
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What did
I
conclude
?
Conclusions: 1. Understand my target group and what
they like2. Understand what they like to collate
and what they relate to 3. Come up with ideas and strategies for
creating such content4. Think how to make the content visually
appealing5. Make it extremely easy for users to
find, share and like the content.
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1.Understand my Target Groups’ Interests
A. They’re fitness freaks so fitness tips!B. They’re into healthy eating so healthy recipes!C. They want to lose weight so looking for inspirationD. They would also be interested in new places where they can get healthy food!
Blabber is a health food chain. My Target audience has varied interests, like:
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2.What will
my TG like to collate?
A.1 Fitness tips
B.1 Healthy food recipes
C.1 Inspirational quotes
D.1 Latest health products
A.2 New Exercises
A.3 Gym equipment
B.2 Nutritional
food
C.2 Inspirational stories
D.2 New Products
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4.
Visually
Appealin
g
Content..
Hmm
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My final Pinterest
strategy for ‘Blabber’
1. What my TG would like to collate: recipes, food quotes, fitness tips
2. Create visually appealing content3. Follow and engage with existing foodies and brands to increase visibility 4. Hold a contest to make an immediate impact5. Add widgets and ‘pin it’ button to make it easy for users5. Be consistent with my posts and updates.
CONNECTWITH
US
FACEBOOK.COM/WEBCOBBLERS
TWITTER.COM/WEBCOBBLERS
/COMPANY/WEBCOBBLERS
YOUTUBE.COM/WEBCOBBLERS
WWW.WEBCOBBLERS.COM
Thank you!