TEAM A

TsenYaoVeranikaYaoTing

WhangjaeZhiYingShuTing YiChia

+

Friendly Life Shop

KEY POINT FROM

MANAGER

• Bigger sales

• Supporting the

SS Farmers

• More HRs

FARMERS

“The shop is only a channel for me to sell my products”

“Farmers are busy and do not Interact with each other”

FARMERS WHO ARE NOT MEMBERS

“Why sell though the shop if I can reach customers immediately ”

CUSTOMERS

“I want to learn about farming so I meet other farmers through these markets”

Customer Journey

Persona

Interview

Field Study

Card Sorting

Business Model Canvas

PEST

Stakeholder Network Visual

Prototype

Scenario

DESIGN PROCESS

Service Gap

REACH MORE

CUSTOMERS

GOAL

We want to create activity

awareness in/of a farming

community where

similarities and differences are

shared with cooperation as the

aim for friendly living.

DESIGN VISION

UbiFARM友庇坊

WEBPAGE

WEBPAGE

COMMUNITY BASED INTERACTIVE SYSTEM

TOURIST

TOURIST

TOURIST

TOURIST

FARMER

FARMER

FARMER

ACTIVITY DIAGRAM

PACKAGING

Story telling through the QR Code to website/app

UbiFARM BUSINESS MODEL

Thank you