1. Elements of an Effective SocialMike BitterMedia StrategyDoing it right from the git goMike BitterAffordable Social Media, Inc.Mike@ASMOmaha.com

2. Mike BitterOur Agenda1. What Is Social Media Marketing?2. Who are you?3. Build YOUR Strategy4. Using social sites well5. Next StepsCopyright 2012 Constant Contact, Inc. 3. Mike BitterMike Bitter Mike Bitter Teaches Social Media Classes SCORE Volunteer Military Volunteer Owns ASM Omaha 4. Mike BitterConnect, Inform & Grow4Mike BitterFounder and CEO Affordable Social Media, Inc.mike@affordablesocialmedia.comFacebook.com/MikeRBitter@MikeBitterLinkedIn.com/in/MikeBitterUpcoming Seminarswww.MikeBitter.com/events 5. Mike Bitter 6. Mike BitterBranched Oak Marina 7. Mike Bitter 8. Rita Rocker TransformationAcademyMike Bitter 9. Team GreenSenator BradAshfordQualFonMike BitterL and P LawAutoBathouseNebraska ChoralArts SocietyPixelsPhotographyMisty PropertiesLiving LegacyVideosSocial Media 101Social Media 220Social MediaWorkshopsFun D Mental ToyCompany 10. CDAAmericaMike BitterToo ManyFeathers PetCenterHealth NationsNebraskaBusinessDevelopmentCenterSmall BusinessAssociation of theMidlands 11. Mike BitterA Drawing? Gift Certificate Windows 8 Pro Put a card in the basket and well draw aname for each prize 12. Mike Bitter 13. Mike BitterSOCIAL MEDIAWHAT IS IT AND WHY DO IT?Watch Social Revolutionhttp://www.youtube.com/watch?v=ZQzsQkMFgHE 14. Social Media Marketing Is Getting your message down the internet superhighway to the people who are looking for yourproduct or service. Building your relationships alongthe way by sharing relevant and interestingcontent.Mike Bitter 15. Mike BitterBefore You Begin Decide Who you want to be Person or a business 16. Mike BitterSocial Media Marketing= 17. Mike Bitter 18. the new word-of-mouth isENGAGEMENTMike Bitter18 19. CONNECTING WITH PROSPECTSMike BitterWHERE ARE THEY?Copyright 2012 Constant Contact, Inc. 20. Be Where Your Customers AreMike BitterSocialNetworksContentSharingReviews &Ratings SitesLocation-BasedServices The sites that your prospects and members are using The sites that your partners & suppliers are using The sites that your competitors are using 21. Facebook LinkedIn Twitter Pinterest Instagram YouTubeMike Bitter21 22. Mike Bitter2238% Source: Litmus, Email ClientMarket Share, April 2012 23. Mike BitterSTRATEGYIS AS EASY AS 1, 2, 3Copyright 2012 Constant Contact, Inc. 24. Mike BitterDiaper TipsGet Readyfor WinterAvoidingDiaper RashOurServicesImportanceof WinterHealthWebsiteFeatureHalloween Benefits of aproperdiaperCost, Quality,ConvenienceHalloween Halloween Halloween 25. Mike BitterWinter Travel Got Diaperswill TravelThanksgiving Thanksgiving ThanksgivingTop 10ThingsThanksgiving Diaper storage,disposalHome for theHolidaysThanksgiving 26. Mike BitterRELEVANT ANDINTERESTING CONTENTWHO CARES?Copyright 2012 Constant Contact, Inc. 27. Mike BitterRelative and Interesting Google Alerts Blogs News stories Television Trends 28. Mike BitterMARKETING CHANNELSCopyright 2012 Constant Contact, Inc. 29. More than 1 billion active usersFacebook Statistics, 2013More than 50% of Facebook users log onany given dayFacebook Statistics, 2013_______________________ Create an Business Page Recruit fans Fill with content that is relevant to them comments, photos, videos Make settings public so your customers andprospects can find you Use as an alternate landing page for your email Add a Join My Mailing List form to invite peopleto join your listMike BitterCopyright 2012 Constant Contact, Inc. 30. Basic Anatomy of a Facebook PageCover photo & profile pictureThe About InformationMike BitterCopyright 2012 Constant Contact, Inc.Posts by You and Others 31. GOT PICS?Mike Bitterpost + video = 100% more engagementpost + picture = 120% more engagementpost + photo album = 180% more engagementSource: Facebook, Best Practices for yourPage and media strategy (March 2012)38% 32. Mike BitterCopyright 2012 Constant Contact, Inc. 33. Mike BitterTwitter160 million registered usersOver 100 million activeusers60% of users followorganizations, brands,companies, and products _____________________ Engagement ThroughSharing Share links to interesting content& ask for feedback Tweet a survey or poll Send direct messages (DMs) Retweet content from peopleyou are following 34. 86% of B2B marketers useLinkedInChief Marketer. Social Marketing Goes Mainstream: Chief Marketer AnnualSurvey Find Marketers Believe in Power of Social. 2011.There are over 75,000 Nonprofit groupsusing LinkedIn_______________________________ Manage your professionalcontacts and relationships Find individuals you knowin a professional capacity Join networks or groupsby industry, geography, or work history Participate in discussions Recruit attendees to your events Invite people to join your mailing listMike BitterCopyright 2012 Constant Contact, Inc. 35. Mike BitterSocial Media Marketing= 36. Mike BitterEmail MarketingMaking it Personal 37. Mike BitterWhy Email? Because : 94% of Internet users between the ages of 18 and64 send or read email An even higher number of users ages 65 or older do thesame 61% Use a social networking site 147 million people across the country use email,most use it every dayCopyright 2012 Constan3t C8ontact,Inc. 38. Mike BitterWhy Email? Its cost-effective: Direct mail vs. email For the same response, direct mail costs 20TIMES as much as email 1 No long turn around times, paper cost,postage cost, delayed delivery times,etc. Email ROI is the highest when compared toother internet marketing mediums1 Forrester Research, Inc.2 Direct Marketing Association 39. Mike BitterRemember.. 40. Mike BitterThe Value of the Customer Youve already paid for them Its 6-7 times more expensive to gaina customer than to retain a customer 1 They spend more Repeat customers spend 67 percent more 2 They are your referral engine After 10 purchases, a customer hasalready referred up to 7 people 241Sources:1. Flowtown, 20102. Bain and CompanyCopyright 2012 Constant Contact, Inc. 41. Mike BitterNEXT STEPSCopyright 2012 Constant Contact, Inc. 42. Automating Your Social MediaMike BitterPLEASE STAND BYThe Movie Will Start in Just a Few Seconds 43. FREE Resourceswww.SocialQuickStarter.com. 44. Social MediaQuickstarterMike BitterWhat Else is AvailableWebinarsRegister for freewebinarsLearn more about how socialmedia can help smallbusiness and nonprofitsoptimize marketing efforts.www.constantcontact.com/learning-centerCopyright 2012 ConstantContact, Inc.Get a Social MediaQuickstart!Get started buildingconnections throughsocial media marketing,today!socialquickstarter.comEmail + Social =Success, Guaranteed.Sign up for a freeEmail Marketing trialSatisfactionGuaranteedArm yourself with the tools,playbook, and coaching toget your first campaign infront of your emailsubscribers and socialnetworks. Watch yourbusiness grow!www.asmemailmarketing.com 45. Mike BitterConnect, Inform & Grow46Mike BitterFounder and CEO Affordable Social Media, Inc.mike@affordablesocialmedia.comFacebook.com/MikeRBitter@MikeBitterLinkedIn.com/in/MikeBitterUpcoming Seminarswww.MikeBitter.com/events 46. Mike BitterQuestions?Mike BitterAffordable Social Media, Inc.Mike@ASMOmaha.com