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Virksomhetsarkitektur som verktøy for
innovasjon
Francis D’Silva – Feb 2012
© Accenture 2012. All rights reserved.
Enterprise Architecture as a tool to
drive innovation
Francis D’Silva – Feb 2012
© Accenture 2012. All rights reserved.
My position
1. «Enterprise Architecture» is a pretentious term
2. An enterprise must be understood by people from within
3. «Innovation» is just as pretentious
4. An enterprise must renew their offerings to be relevant to its
constituents
“Marketing and innovation produce revenue. All other functions
produce costs” – Peter Drucker
3 © Accenture 2012. All rights reserved.
Purpose of this presentation
Share my observations
• IT evolution
• Value creation
• EA
(Provide context to discuss the nature of architecture work)
4 © Accenture 2012. All rights reserved.
But first … clearing the air for this talk
«Enterprise Architecture» is the architecture of the enterprise
(not just an enterprise view of IT)
Innovation is the implementation of a change in an offering
providing benefit to its constituents (not just about inventions)
5 © Accenture 2012. All rights reserved.
Observation: IT has been largely about reducing
cost – and less about generating revenue*
6
Productivity tools
IT for support
functions
IT for core functions
IT as a product
*for the public sector «revenue» «outcomes»
IT maturity
Business
value
© Accenture 2012. All rights reserved.
More than ever before - IT is about «Information»
and «Technology»
Source: 20.8.11 – Wall Street Journal
Source: 5.2.12 – nytimes.com
7 © Accenture 2012. All rights reserved.
Producing products Long-linked technology:
Transforming raw materials/
components into products
Assembly line
manufacturing
Process industry
Retail
Solving problems Intensive technology: Solving
unique customer problems
Design
Consulting
Oil exploration
Health sector
Mediation/transactions Mediating technology:
Enabling exchanges between
customers
Telecom
Banking
Insurance
Transportation/post
Source: Thompson (1967), Stabell and Fjeldstad (1998)
There are three ways to create economic value
Value creation logics Courtesy: Vegard Kolbjørnsrud
8 © Accenture 2012. All rights reserved.
Understanding the enterprise is critical – by all
Value proposition («for who and what offering»)
Enterprise («How and with who/what»)
Constituents Offerings
Services
Capabilities Organisation
Systems
Infrastructure
Roadmap («When and what»)
Objectives and goals
Outcomes and
deliverables
Initiatives and projects
Vision
and
Strategy
«Why
and
How»
9 © Accenture 2012. All rights reserved.
Understand the value creation logic of your
business … or the possible combinations
1. «Enterprise Architecture» is a pretentious term
2. An enterprise must be understood by people from within
3. «Innovation» is just as pretentious
4. An enterprise must renew their offerings to be relevant to its
constituents
«Architecture is about explaining inherent complexity and
helping remove artificial complexity» - Francis D’Silva
10 © Accenture 2012. All rights reserved.
Changing IT from
Roadblock to Driver
1.Context-based Services
Accenture Technology Vision 2012 (link)
4.Social-driven IT
3.Industrialized data
services
5.PaaS-enabled agility
6. Orchestrated analytical
security
2.Converging data architectures
12 © Accenture 2012. All rights reserved.
Accenture Technology Vision 2012 (1/2)
Context-based services. Where you are and what you
are doing will drive the next wave of digital services.
Converging data architectures. Successfully
rebalancing the data architecture portfolio and blending
the structured with the unstructured are key to turning
data into new streams of value.
Industrialized data services. The ability to share data
will make it more valuable—but only if it is managed
differently.
13 © Accenture 2012. All rights reserved.
Accenture Technology Vision 2012 (2/2)
Social-driven IT. Realize that social is not just a bolt-on
marketing channel. It will have true business-wide impact
PaaS-enabled agility. The maturing platform-as-a-service
(PaaS) market will shift the emphasis from cost-cutting to
business innovation, supporting rapid evolution for business
processes that need continuous change.
Orchestrated analytical security. Organizations will have to
accept that their gates will be breached and begin preparing
their second line of defense—data platforms—to mitigate the
damage caused by attacks that get through.
14 © Accenture 2012. All rights reserved.
