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Finding Finding I I nformation nformation on the Web on the Web Thossaphol Noratus Thossaphol Noratus Office of the National Economic and Social Advisory Council [email protected] www.nesac.go.th

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Finding Finding IInformation nformation on the Webon the Web

Thossaphol NoratusThossaphol NoratusOffice of the National Economic and Social Advisory Council

[email protected] www.nesac.go.th

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AGENDAAGENDA

�� Introduction to finding info.Introduction to finding info.�� �������ก������������ก����� WWWWWW�� ��ก������ ���ก������ �!"��!"���#$��#$��� ����%��&��'���(��(�&)�����%��&��'���(��(�&)� ( (Search Tool)Search Tool)�� ก"�#"�23�ก"�'���(��(�&)�ก"�#"�23�ก"�'���(��(�&)��� �4��5�ก"�'���(��(�&)��4��5�ก"�'���(��(�&)��� �#$�678�49%:!(��5ก"�'���(��(�&)��#$�678�49%:!(��5ก"�'���(��(�&)��� Knowledge Sharing Knowledge Sharing (40 min)(40 min)

�� Quiz Quiz (20 min)(20 min)

60 min

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Introduction to finding informationIntroduction to finding informationon the Webon the Web

-- ������?"@������?"@ WWW WWW 6A(���9%@�#5B9ก"�AC"��5��"����6A(���9%@�#5B9ก"�AC"��5��"��������ก�8?"�D����ก�8?"�D

-- WWW WWW ��E�2!�?�4��F@"ก�'"�'��4G49%:!H?49%'IA��E�2!�?�4��F@"ก�'"�'��4G49%:!H?49%'IA:�J�ก:�J�ก

-- &9����%��&��K?#@'���(��(�&)�&9����%��&��K?#@'���(��(�&)� ( (Search EngineSearch Engine !���!��� Search Tool)Search Tool) �K?��K?� GoogleGoogle, , SiamguruSiamguru, Yahoo, MSN, Yahoo, MSN

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!��กก"���� ��8(�:�ก"�'���(��(�&)�!��กก"���� ��8(�:�ก"�'���(��(�&)�'"�'��4G���#$�678�'"�'��4G���#$�678�

1.1. �)(T�ก49%�@)?����)(T�ก49%�@)?��� WebsiteWebsite 49%8(��ก"��(�!"49%8(��ก"��(�!"

2.2. �)(T�ก#5X9ก"��(��)(T�ก#5X9ก"��(� �K?��K?� ก"��(�T"ก��HK9!�#���%��ก"��(�T"ก��HK9!�#���%�� (Subject Directory)(Subject Directory) �K?��K?� Yahoo.comYahoo.com

3.3. �)(T�ก#5X9ก"��?"�3�ก"�'���(��)(T�ก#5X9ก"��?"�3�ก"�'���(�

4.4. �)(T�ก#5X9ก"�T�A�ก$�3�ก"�'���(��)(T�ก#5X9ก"�T�A�ก$�3�ก"�'���(�

5.5. �)(T�ก#5X9ก"��3@2F�?ก"�'���(��)(T�ก#5X9ก"��3@2F�?ก"�'���(�

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�������ก������������ก����� WWWWWW

1. Web Server1. Web Server2. WWW Browser2. WWW Browser !���!��� Web Browser Web Browser �K?��K?� Lynx, Lynx,

IE , Netscape, IE , Netscape, FirefoxFirefox3. HTML (Hypertext Markup Language) 3. HTML (Hypertext Markup Language) 4. URL (Uniform Resource 4. URL (Uniform Resource LacatorLacator)) �K?��K?�

http://www.nesac.or.http://www.nesac.or.thth/office/index./office/index.phpphp

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��ก������ ���ก������ �!"��!"���#$��#$�

-- Product informationProduct information-- Public RelationPublic Relation MeterialsMeterials-- Library CatalogLibrary Catalog-- Current NewsCurrent News-- Government InformationGovernment Information-- Press ReleasePress Release-- Selected Article ReprintsSelected Article Reprints-- Entertainment, Game, TV, Radio, Movie etc.Entertainment, Game, TV, Radio, Movie etc.

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�(�&)�49%�ก85&�ก6&?��"กp���(�&)�49%�ก85&�ก6&?��"กp�� WEBWEB

-- �#"&���4"�ก"��("�#"&���4"�ก"��(" ( (TradeTrade Secrets)Secrets)

-- q"��(�&)��K5�F"�5K@�8?"�Dq"��(�&)��K5�F"�5K@�8?"�D ( (Commercial Commercial Database)Database)

-- '5%�89F5&F�49%&9�5�'54X5r'5%�89F5&F�49%&9�5�'54X5r ( (Copyrighted Published Copyrighted Published Materials)Materials)

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ssA(#@�(�&)�49%!�"ก!�"@���#$�678�A(#@�(�&)�49%!�"ก!�"@���#$�678�

A���� �A���� � 3)(:K(8(��ก��%�ก�������ก'���(�&)�3)(:K(8(��ก��%�ก�������ก'���(�&)�

49%6A(�����ก&":!(A949%6A(�����ก&":!(A9 2��8�A'5���ก&":!(6A(#?"2��8�A'5���ก&":!(6A(#?"�(�&)�49%6A(����#�2ก?ก"��?"�K�%�B���(�&)�49%6A(����#�2ก?ก"��?"�K�%�B��

&"ก�(�@�F9@�6�&"ก�(�@�F9@�6�tt

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����%��&��'���(��(�&)�����%��&��'���(��(�&)� (Search Tools)(Search Tools)

����%��&��'���(��(�&)�������%��&��'���(��(�&)��� WWW (WWW WWW (WWW Search Engines, Search Tools, Search Search Engines, Search Tools, Search Services, Search Sites)Services, Search Sites) &9!�"@����u4&9!�"@����u4 4C"�"�4C"�"�JA@ก"��#��#&�(�&)�:�28?��JA@ก"��#��#&�(�&)�:�28?�� Web pageWeb page 6#(6#(��E�q"��(�&)���8J�&�85��E�q"��(�&)���8J�&�85 �"�����u4&9ก"�'�("��"�����u4&9ก"�'�("�A�K�9A�K�9 Web pageWeb page !���2@ก��E�!&#A!&)?!���2@ก��E�!&#A!&)?

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����%��&��K?#@�(��"T2�?�6A(��E�����%��&��K?#@�(��"T2�?�6A(��E� 44 ����u4����u4

1.1. Keyword Search EnginesKeyword Search Engines

2. Subject Directories and Guides2. Subject Directories and Guides

3. Meta Search Engines3. Meta Search Engines

4. Subject Specific Search Engines4. Subject Specific Search Engines

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Keyword Search EnginesKeyword Search Engines

��E�����%��&��K?#@�(�����u4T�A4C"A�K�9!�#��E�����%��&��K?#@�(�����u4T�A4C"A�K�9!�#���%�����%�� �K?��K?� InfoseekInfoseek, , Alta VistaAlta Vista, , ExciteExcite ��E�8(���E�8(�

ก"�4C"�"�JA@����7�v8�2#��ก"�4C"�"�JA@����7�v8�2#�� SpiderSpider 49%49%��@�?"��(�&)�����@�?"��(�&)��� Web pageWeb page T"ก�#$�678�T"ก�#$�678�8?"�D8?"�D 2�(#�C"&"T�A4C"��E�A�K�9'C"!���'���(�2�(#�C"&"T�A4C"��E�A�K�9'C"!���'���(�

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Subject Directories and GuidesSubject Directories and Guides

�������ก���������ก�� Subject CategoriesSubject Categories �������� Subject Subject BrowsingBrowsing !�"�#$%�ก���&�' !�"�#$%�ก���&�' Web pageWeb page *+,#'��-.#/�#*0�'12*+,#'��-.#/�#*0�'12 $%�'�ก���3%����"�#�,���*�"$%�'�ก���3%����"�#�,���*�"*0�'124�0�-.#�'%�'1�5�'2!�%3&63,#*0�'124�0�-.#�'%�'1�5�'2!�%3&63,# �6�#�6�# YahooYahoo , , Look SmartLook Smart

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Meta Search Engines Meta Search Engines

PararellPararell Search Engines, Mega Search Search Engines, Mega Search Engines, MultiEngines, Multi--Threaded Search Threaded Search

EnginesEngines

4C"�"�JA@4C"!�("49% ��E�8�#ก�"�:�ก"�'?�4C"�"�JA@4C"!�("49% ��E�8�#ก�"�:�ก"�'?��C"B"&8?�6�@���C"B"&8?�6�@�� Search EngineSearch Engine :!('?��C"8��:!('?��C"8��ก���&":!(ก���&":!( 4C":!(ก"��(�!"��E�6��@?"��#A��$#4C":!(ก"��(�!"��E�6��@?"��#A��$# 2��6A(�(�&)�T"ก!�"@2!�?��(�&)�2��6A(�(�&)�T"ก!�"@2!�?��(�&)� �K?��K?� GoogleGoogle

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Subject Specific Search Subject Specific Search EnginesEngines

-- '���(��(�&)�'���(��(�&)� WWW WWW :���� �!"�wF"�!�#���%��:A:���� �!"�wF"�!�#���%��:A!�#���%��!�x%�!�#���%��!�x%� ( (Subject Area) Subject Area)

-- &I?�'���(��"@����9@A�K5��xก:�'"�":A'"�"&I?�'���(��"@����9@A�K5��xก:�'"�":A'"�"!�x%�!�x%�

i.e. i.e. educationeducation--world.comworld.com, , biomednetbiomednet.com.com

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T � � !$ � 6 A( #? " � � ��% � � &� � '� � �( �T � � !$ � 6 A( #? " � � ��% � � &� � '� � �( � &9&9!�"ก!�"@����u4!�"ก!�"@����u4 7x%�28?������u4ก$&97x%�28?������u4ก$&9�I�'&��8549%28ก8?"�ก��6��I�'&��8549%28ก8?"�ก��6� A���� �A���� � 3)( :K(3)( :K(TC " � �E � 8( � � : K( : !( � ! & " � ' & : � 2 8? � �TC " � �E � 8( � � : K( : !( � ! & " � ' & : � 2 8? � �'B"�ก"���'B"�ก"��� 6&?@xA85Aก������%��&��K?#@�(�6&?@xA85Aก������%��&��K?#@�(��F9@�8�#:A8�#!�x%��4?"�� ��F9@�8�#:A8�#!�x%��4?"�� �......

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ก"�#"�23�'���(��(�&)�ก"�#"�23�'���(��(�&)�

1.1. ก"�8� �!���กC"!�A�C"B"&2�������8���ก"�8� �!���กC"!�A�C"B"&2�������8����C"B"&�� ��C"B"&�� � ( (Formulate the Question)Formulate the Question)

-- !�#�(�!�#�(� ,, ��ก�����ก���,, ����u4����u4,, #�8BI���'���#�8BI���'��� 2����@��#�"���'"�'��4G49%8(��ก"�2����@��#�"���'"�'��4G49%8(��ก"�

�K?��K?� Cloning Cloning

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22. . ก"�TC"2�ก2�#�5A:��C"B"&�� �Dก"�TC"2�ก2�#�5A:��C"B"&�� �D ((Identify the Important Concepts)Identify the Important Concepts)

ก"�TC"2�ก2�#�5A:��C"B"&�� �Dก"�TC"2�ก2�#�5A:��C"B"&�� �D ��ก&"��ก&"��E�'?#�D��E�'?#�D �K?��K?� �(�&)��ก9%@#ก��ก"�'?���ก'5��("�(�&)��ก9%@#ก��ก"�'?���ก'5��("����u4�5��$ก4���5ก'��������4GH9%�Iy�����u4�5��$ก4���5ก'��������4GH9%�Iy� T�2@ก6A(T�2@ก6A(��E���E�

Concept 1 Concept 2 Concept 3

Japan Export ElectronicsANDANDAND ANDANDAND

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33. . ก"�กC"!�A�C"�(�ก"�กC"!�A�C"�(� !���ก"�2���C"B"&49%!���ก"�2���C"B"&49%8(��ก"�'���(���ก&"��E��C"�(�:!(B)ก8(��8(��ก"�'���(���ก&"��E��C"�(�:!(B)ก8(�� ((Identify Search Terms)Identify Search Terms)��E�TIA'C"��H&"ก49%T�K?#@:!(ก"�'���(�6A(3���E�TIA'C"��H&"ก49%T�K?#@:!(ก"�'���(�6A(3���FX�B)ก8(��:��� �2�ก��FX�B)ก8(��:��� �2�ก 7x%���"�#�&9ก"�3��8"&7x%���"�#�&9ก"�3��8"&!��กu"�"A(#@!��กu"�"A(#@ �K?��K?�-- SynonymSynonym ������ �C"F(���#"&!&"@�A9@#ก���C"F(���#"&!&"@�A9@#ก��

>> Buy >> Buy {{ Order, PurchaseOrder, Purchase>> Women >> Women {{ FemaleFemale>> Alien >> Alien ---- UFOUFO

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-- English dialects English dialects ������ u"�"F)A:�28?��4(��B5%�u"�"F)A:�28?��4(��B5%�>> Color>> Color !���!��� ColourColour>> Catalog>> Catalog !���!��� CatalogueCatalogue>> Alien >> Alien ---- UFOUFO

-- TruncationTruncation ������ �C"�"กG�F4�KIA�A9@#ก���C"�"กG�F4�KIA�A9@#ก�� 28ก8?"�ก��49%28ก8?"�ก��49%��ก��49%�K�%�&8?�A("�!�����ก��49%�K�%�&8?�A("�!��� �K?��K?� Prevent Prevent {{ Prevention, Prevention, Prevents, Prevented, Preventing Prevents, Prevented, Preventing

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44. . ก"��K�%�&�C"ก"��K�%�&�C" ( (Combining Search Terms)Combining Search Terms)ก"����I:!(ก�I?&�C"49% ��"8(��ก"�'���(�:!(&9ก"����I:!(ก�I?&�C"49% ��"8(��ก"�'���(�:!(&9�#"&'�&F��X�ก��JA@&98�#�K�%�&8?"�D�#"&'�&F��X�ก��JA@&98�#�K�%�&8?"�D �K?��K?� 4.14.1 Phrase SearchingPhrase Searching ������ ก�I?&�C"ก�I?&�C" !���#�9!���#�9

-- World Health OrganizationWorld Health Organization-- Real EstateReal Estate-- Fiber OpticsFiber Optics

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4.4.22 Boolean Searching Boolean Searching ������ 8�#�K�%�&8�#�K�%�& AND, OR, AND, OR, NOTNOT �F�%�2'A��#"&'�&F��X����ก�I?&�C"49%��"�F�%�2'A��#"&'�&F��X����ก�I?&�C"49%��"8(��ก"�'���(�8(��ก"�'���(�

-- AND AND ��E�ก"��K�%�&ก�I?&�C"49%4IกD��E�ก"��K�%�&ก�I?&�C"49%4IกD �C"F(���C"F(����"กp�x �&":���ก'"�w����A9@#ก����"กp�x �&":���ก'"�w����A9@#ก�� ��E�ก"����I��E�ก"����Iก"�'���(�:!(2����ก"�'���(�:!(2����

-- OR OR ��E�ก"��K�%�&�C"49%�C":A�C"!�x%���E�ก"��K�%�&�C"49%�C":A�C"!�x%� !���!���4� �!&A��"กp�x �&"4� �!&A��"กp�x �&" ��E�ก"��@"@ก"�'���(�:!(��E�ก"��@"@ก"�'���(�:!(ก#("��x �ก#("��x �

-- NOT NOT ��E�ก"��K�%�&�C"JA@:!(���C"49%���I!�����E�ก"��K�%�&�C"JA@:!(���C"49%���I!��� NOTNOT ��กT"ก��ก'"�KIA�� ���กT"ก��ก'"�KIA�� �

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8�#�@?"�8�#�@?"�

Children Children ANDAND Television Television ANDAND ViolenceViolence

!&"@�#"&#?"!&"@�#"&#?"

ss8(��ก"���ก'"�49%�ก9%@#ก���#"&�I�2��:�8(��ก"���ก'"�49%�ก9%@#ก���#"&�I�2��:�J4�4�G��49%&93�8?��A$กJ4�4�G��49%&93�8?��A$กtt

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5.5. ����ก:K(����ก:K( Search EngineSearch Engine 49%�!&"�'&49%�!&"�'&6.6. 4C"ก"�'���(�4C"ก"�'���(� 2������&5�3��(�&)�49%6A(���2������&5�3��(�&)�49%6A(���

�ก853����ก"��(�!"�(�&)�T�28ก8?"�ก���ก853����ก"��(�!"�(�&)�T�28ก8?"�ก��6�6� 28?�#�8�#T'��6&?�ก5�28?�#�8�#T'��6&?�ก5� 5050 ���A��2�ก49%���A��2�ก49%'?�&":!('?�&":!( 2���"T4C"ก"�'���(�:!&?!"ก2���"T4C"ก"�'���(�:!&?!"ก3���FX�6&?8��8"&49%8(��ก"�3���FX�6&?8��8"&49%8(��ก"�

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'�I�ก"�#"�23�ก"�'���(�'�I�ก"�#"�23�ก"�'���(�'�I�ก"�#"�23�ก"�'���(�

1.1. ���I�C"B"&:!(K�A�T����I�C"B"&:!(K�A�T� กC"!�A�C":!(&9�#"&�wF"��T"�T�กC"!�A�C":!(&9�#"&�wF"��T"�T�2.2. 2@ก2@ก ConceptConcept :��C"B"&��ก&"��E�'?#�D:��C"B"&��ก&"��E�'?#�D3.3. �5A�C"F(���#"&!&"@�5A�C"F(���#"&!&"@ ( (Synonyms)Synonyms) :�28?��:�28?�� ConceptConcept4.4. B("TC"��E�8(��:K(ก�I?&�C":!(���I��ก&"B("TC"��E�8(��:K(ก�I?&�C":!(���I��ก&"5.5. �K�%�&�C"49%�@)?:��K�%�&�C"49%�@)?:� ConceptConcept �A9@#ก��A(#@8�#�K�%�&�A9@#ก��A(#@8�#�K�%�& OROR 2��2��

�K�%�&�K�%�& ConceptConcept 49%8?"�ก��A(#@49%8?"�ก��A(#@ ANDAND6.6. ����&5�3���FX�����&5�3���FX� 5050 �C"8��2�ก�C"8��2�ก

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�4��5�ก"�'���(��(�&)��4��5�ก"�'���(��(�&)�

1.1. � �( " 8 � � Bx � 2 ! �? � ' " � ' � � 4 G T " ก 3)( 3 �5 8� �( " 8 � � Bx � 2 ! �? � ' " � ' � � 4 G T " ก 3)( 3 �5 8'"�'��4GJA@8��'"�'��4GJA@8�� �K?��K?� �(�&)�F@"ก����"ก"G�(�&)�F@"ก����"ก"G {{�#$�ก�&�I8I�5@&#54@"�#$�ก�&�I8I�5@&#54@" ,, &85&85 ��&��&..��'��'��..

2.2. ก"�4"@ก"�4"@ !����A"!����A" URLURL

3.3. ก"��(�!"T"ก��HK9!�#���%��ก"��(�!"T"ก��HK9!�#���%�� ( (Subject Directory)Subject Directory)

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4.4. ก�@I4X�ก"�:K(����%��&��K?#@�(�ก�@I4X�ก"�:K(����%��&��K?#@�(� ( (Search Engine Search Engine Strategies)Strategies) �F�%�:!(6A(3���FX�49%8��8"&8(��ก"��F�%�:!(6A(3���FX�49%8��8"&8(��ก"�4.14.1 ก"�:K(�C"B"&49%�wF"��T"�T�ก"�:K(�C"B"&49%�wF"��T"�T� ( (Unique Keyword)Unique Keyword)

�K?��K?� K�%���K�%���,, K�%�'5��("K�%�'5��(" ,,K�%��wF"�8?"�DK�%��wF"�8?"�D ��E�8(���E�8(�4.24.2 ก"�:K(ก�I?&�C"!���#�9ก"�:K(ก�I?&�C"!���#�9 JA@:K(����%��!&"@�C"F)AJA@:K(����%��!&"@�C"F)A

ss......tt �(�&ก�I?&�C"6#(�(�&ก�I?&�C"6#( 4.34.3 ก"��(�JA@:K(��8�(�&)�ก"��(�JA@:K(��8�(�&)� ( (Field Searching)Field Searching) �K?��K?� K�%����%��K�%����%��

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20.20. GoogleGoogle Toolbar Toolbar ((http://toolbar.http://toolbar.googlegoogle.com.com) )

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2211. . FroogleFroogle((http://http://frooglefroogle..googlegoogle.com.com) )

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