Design Branded Service Experience

设计品牌服务体验

Workshop Date: 9am, 21 November 2013

Jason PollardCo-founderPublic Design Group

Raven ChaiPrincipal Consultant,UX Consulting

Introduction

Raven Chai

•Founded UX Consulting in 2008

•Over 15 years experience as a technologist, designer and user experience practitioner

•Lead UX consultant for SingTel since 2008

•Founder of

•Leadership team

•Soccer and tennis fanatic

Ice Breaker

Workshop Brief

Sketches of initial thoughts

Review ideas in groups

Tea Break

Build Stories and Ideas with Service Proposition

Service DesignDesignProblem

OpportunityAreas

Ideas &Concept

Prototypes

ConceptEvidences

Service

EXPLORE

BRAINSTORM

CO-CREATE

TEST

CREATE

DELIVER

Brand

Service

Design Proposition review in groups

Presentation, story telling and critique