Julia Shalet

Founder of the Digital Youth Project (DYP)

Adora Svitak, Child Prodigy“be willing to listen and learn from kids as muchas teach them”

Inspirations….

Sir Ken Robinson, Education Reform“we need to cultivate creativity in young people to prepare

them for the world of work”

Dave Eggers

“cross generational

co-development”

Dave Eggers, Alternative ways to learn & real world benefits“proved success using real world crossgenerational co-development”

The DYP Mission

For the past 10 years, the Digital Youth Project, has been bringing the “pre-work” generation and digital businesses together, generating

valuable user insights for digital businesses and the industry whilst creating real world learning experiences for young people.

Julia has developed and tested her innovative formats whilst holding senior product positions at T-Mobile & WeeWorld and the DYP have

worked with many clients including 02, BBC, digital industry conferences & numerous innovative start ups.

DYP offers companies the option to develop the user understanding of their employees by involving them in the user sessions which

ultimately focuses development more efficiently, reducing time to market and saving costs in the development cycle.

How DYP can help you?

1. Strengthen a new business pitch 2. Find the user proposition for functionality3. Expedite the product development /

innovation process4. Review & optimise developed products

Case Studies…

1.

Gave Sharpcards the user data to win Motorola business byproving the appeal of pre-populated handset content

for “mobile greeting card” proposition

1. Successful pitch to handset manufacturer

1.

Razz Phone Bites had developed functionality enabling user to play sounds during phone conversations. Pre-designed packs

of farts were not received well – range of revised propositions produced, including for excuses “I am running

late <insert sound: traffic jam; doctors waiting surgery; domestic chaos>”

2. New proposition for developed functionality

fart!

1.

Development timelines reduced by 50%, improved NPS (Customer Advocacy) & substantial UV growth, through user engagement in

identifying themes, writing user stories & sprint reviews. (These are scrum references. Scrum is a product development methodology)

3. Improved internal efficiency

Here, I have a mobile – come

steal it!

I would rather play a game

designed by a professional

It is better playing games

on large screens

How un-cool would we

look?

4. Don’t spend any more money on this!

Realistic feedback for Locomatrix - design your own multi-player game for you and your friends to play in the park.

Process

1. Work with the client to define the challenge 2. Design the activity for the desired outcome 3. Establish best venue (school /office /neutral) and

ideal sample of young people4. Run the activity, with co-development option5. Produce report & suggest how to integrate

findings

Why choose DYP?

• With 15 years of high level client-side experience in product leadership / innovation roles, DYP output is practical, revenue-conscious and user-centric.

• DYP has a depth of digital youth industry knowledge having worked with many clients’ new media innovations in music, mobile and digital community development.

• DYP offers value for money by passing on cost savings that result from working with educational institutions*.

• DYP is a small agency with low over-heads and efficient methodologies, so can offer highly customised and swift client solutions.

* Principal savings passed on to clients are in recruitment & venue costs

Contact: Julia Shalet

07956 376472

www.digitalyouthproject.com

@jewl