ssu x sxswi:

hey, I wasn ’t there either

overview

Itʼs not that we donʼt like BBQ, or Tacos, or Conference Name Tags. For 2012ʼs South by Southwest Interactive, we decided to try to glean as much as possible from the conference without actually attending:

1. One macro trend2. Two smaller trends

3. The trends converge4. Whoʼs ready for it? 5. A client at SXSW

the fortune

teller ’s ball dims

NYT Bits Bog: “To the dismay of those who traveled to Austin with high hopes of seeing the next big thing before everyone

else, there wasnʼt a single standout service that had attendees in a tizzy. Itʼs telling that many start-ups that have received the most buzz recently — [Pinterest], Square, Path,

Kickstarter, Instagram — did not make their debut at SXSW, indicating that the notion of the early adopter may be

fading and that technology may no longer be following a trickle-down path” Read More:

1 .p2p everything

The Trend: Coming together—person to person—to share durable products and services through disintermediated

channels (i.e., P2P, no middle men).

Examples: Cars (GetAround), Tasks/Experiences (Gidsy, Favo.rs),

Fashion (Peer Couture, Closet Swap), Bikes (Byke),

More Info: http://www.psfk.com/2012/03/co-sharing-sxsw.html

Rachel Botsmanʼs Whatʼs Mine is Yours: The Rise of Collaborative Consumption

2.location powers

mobile apps

The Trend: Apps that bring individuals together based on 1) a specific interest 2) approximate physical proximity

Examples: Zaarly (sell goods to people nearby), TaskRabbits (offer odd-jobs to people nearby), Localmind (location-specific question-

and-answer platform)

highlight3.so-mo

Location-powered social apps that prioritize 1) immediate proximity and 2) a shared interest.

Examples: Highlight and Glancee are "social discovery" apps that notify users when they are near someone they don't know

with whom they might share interests.

glancee

highlight

p2p everything

so-mo location powered

apps

shift towards disintermediated

channels

Individuals want to go straight to their peers to get some good or service

The most important thing is that you’re in my immediate vicinity. The second important thing is

that we’re like-minded. The most important thing is that you have what I want. Physical

proximity is the second important thing. I want to

borrow a car, you have a car.

Disintermediated channels mean even fewer middle-men. Individuals can find peers who have a desired good or service, and that thing—good or service— is nearby.

What role do retailers and manufactures play? How do brands participate?

Hightlight, Glancee

Zaarly, Taskrabbit, Localmind

&

In September 2011, Patagonia partnered with Ebay in the Common Threads initiative, an effort to reduce waste and to encourage the re-use

of Patagonia products.

who ’s ready?

This trend—albeit far from transforming all of mainstream producer-consumer relationships—will demand that manufacturers, retailers, and service-providers act nimbly and swiftly to insert themselves in the transactions that will inevitably, thanks to digital, be more and

more person-to-person and local.

Patagonia produces the product, Ebay facilities the connection between individuals. Patagonia focuses on creating long-lasting,

durable products that will change hands 2-3 times. And consumers—feeling confident in the quality of a Patagonia

product—continue to buy new and used again and again.

jill abramson/ future of nyt

“We're really pleased with the number of people who have signed up for digital subscriptions. ... It's a good way to secure our future. ... We remain free for vast majority of people who visit our site and are part of discussion on the open Web."

Live Blog of the Event:http://bit.ly/yL9XwK

"Linking out to other quality sources of news, of which there are many, is something you're going to see more.”

“ʻThe sophisticated question on Twitter is whether you break news there before you have something to link to.ʼ Some people on Abramsonʼs political team wanted to ʻissue an edictʼ against doing so. ʻLinking out to other quality sources of news, of which there are many, is something you're going to see more.ʼ”

from austin, muchas gracias.