Purchasing Years Old 2009.11.11 Overvi ew 18-29 Korean
StyleTarget Customer CostPosition Professional Version 50/month
Promotion 3
Short-term: - Create more impressions on potential customers; -
Increase traffic, conversion rate and sales. Long-term: - Increase
the level of shop evaluation. Goal Overvi ew
- Visits; - Number of collect; - Scales - Conversion rate -
Positive comment. KPI - Operation of social media; - Shop interface
optimization; - SEO; - Customer study; - Sales promotion. KPD
Overvi ew
- Rules of Taobao shop (e.g. no link of third-party platform is
allowed in the item page); - Limited budget; - Low time devotion of
the shop owner. Constraint Overvi ew
- Networking of the shop owner and WeSaw group; - Social
network sites (Weibo; WordPress; Douban); - Free analytic tools; -
Share of optimization experience (BBS) Resources Overvi ew
OVERVIEW
Udon House Op 1.0 Strategy Testing Optimization Learning
Baidu/Google SEO Optimization of Taobao search Optimization of
content Interlinks Promotion
Google Analytic Udon House Op 1.0 Strategy Testing Optimization
Learning
Udon House Op 1.0 Strategy Testing Optimization Learning Nov 8
Visit: 64
Testing Customer Distribution Strategy Optimization
Learning
Time Distribution Testing Strategy Optimization Learning
Strategy Testing Optimization Learning Google AdWords
Strategy Testing Optimization Learning Social Network
Accounts
Strategy Testing Optimization Learning Change Sellers ID
Interface Strategy Testing Optimization Learning
Udon House Op 1.0 Strategy Testing Learning Optimization New
Constraint - Punishment from Taobao for traffic from Wechat - No
Oppprtunity for 1212 Promotion due to the punishment Achievement -
SEO for Taobao Search - Taobao Analytic Tool - Shop redesign
Feasible Trials Challenge - Google analytics - @seller name - Low
traffic- WordPress - Sina Weibo Things not working well New
objective obstacles
OVERVIEW
Nov 24 Visit: 236
Customer Persona: - Age 15-30 - Female - Dont care about brands
- Monthly salary under 5000RMB (below 50%) Assumed target consumer
Interview Customer Interview Strategy Testing Optimization
Learning
Interface optimization; Customer interview Taobao Weibo;
Douban; Taobao search; Interlinks; Collect the product; Taobao
backyard Wordpress Hig h Lo w How valuable Hig h Udon House Op 2.0
Strategy Testing Optimization Learning Complexity
Udon House Op 2.0 Strategy Testing Optimization Learning A/B
Testing Heat map A B
Strategy Testing Optimization Learning Customer Journey Reach
Impressio n Purchas e Loyalty
- Douban Group - Taobao SEO - Time for New Arrivals - Links
Strategy Testing Optimization Learning Udon House Op 2.0 Increase
traffic
- Optimization of interface design - Send Emails to remind the
customer about the off- shelf date of the products they have
collected - Suggestion about time for shop owner online -
Suggestion for free shipment Strategy Testing Optimization Learning
Udon House Op 2.0 Increase conversion rate:
- Taojinbi for collect shop - Discussion on Taobao backyard -
Word-of-mouth - Encouraging the buyers to share products they
bought Strategy Testing Optimization Learning Udon House Op 2.0
Cultivate loyalty:
Strategy Testing Learning Optimization 1. From 1 to 10, how
much would you value your experience in Udon House? 2. Who were you
buying for? 3. What was the purpose of your buying? 4. What is your
habbit of online shopping, searching independently everytime or
revisit the shops you bought from before? 5. Do you think our item
classification is clear for you? 6. Please tell us the reason why
you choose Udon House instead of other shops you have browsed
before. 7. Please recommend other online clothing shops that you go
often and tell us why you like them. 8. What do you suggest for our
optimization? 9. What kind of extra service would you like from us?
Questions For Actual Buyers
Futur e Strategy Testing Learning Optimization What to do the
next - Customized offer for male customers e.g. Gift card for girl
friend; - Bundling offer for females; - Conversion blockage removal
by customer interview; - Taobao evolving rule learning.
