General RoundTable Cloud

http://www.flickr.com/photos/radioflyer007/

http://flickr.com/photos/jonnygoldstein/

Simon Wardley

DANGER!Will Robinson

DANGER!

Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/

Pain

No. Slides

Pain

No. Slides

Pain

OK

Severerisk of harm

12 slides

No. Slides

Pain

OK

Severerisk of harm

182 slides

http://flickr.com/photos/jonnygoldstein/

Cloud Computing

What is“Cloud computing” ?

Cloud Computing

http://www.flickr.com/photos/fimbrethil/

It’s like computers on

the internet, innit.

http://www.flickr.com/photos/radioflyer007/

http://www.flickr.com/photos/radioflyer007/http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg

It’s a disruptive shift of the

computing stack to online services.

It’s like computers on

the internet, innit.

http://www.sandowplus.co.uk/

http://www.flickr.com/photos/radioflyer007/

Image of Oliver Twist, from http://padovacultura.padovanet.it/

It’s like SaaS or software as a service, and infrastructure provision and PaaS, that’s

platform as a Service and utility computing being provided in public clouds,

which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in

and did I mention infrastructure?

not a thing ...

Cloud Computing

“Cloud computing” is a consequence of economic, commercial, business cultural and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.

Cloud Computing

Why I.T. is changing.

Benefits & Risks.

Why I.T. is changing.

Canonical and the Cloud.

Benefits & Risks.

Why I.T. is changing.

Why I.T. is changing.

Paul Strassmann

http://www.strassmann.com/

Why I.T. is changing

Not all IT is the same.

Why I.T. is changing

Not all IT has value.

Why I.T. is changing

Yesterday’s hot stuff

Why I.T. is changing

Yesterday’s hot stuff

Today’s boredom

Why I.T. is changing

http://www.sandowplus.co.uk/

http://www.flickr.com/photos/privatenobby

http://www.flickr.com/photos/billege

http://www.flickr.com/photos/billege/

Innovation

Why I.T. is changing

BespokeInnovation

Why I.T. is changing

ProductsBespokeInnovation

Why I.T. is changing

ServicesProductsBespokeInnovation

Why I.T. is changing

Commoditisation

ServicesProductsBespokeInnovation

Why I.T. is changing

Innovation

Why I.T. is changing

1832

Innovation

Why I.T. is changing

1832

Bespoke

Innovation

Why I.T. is changing

1832

Bespoke

1837

Products

http://www.sandowplus.co.uk/

Image of Oliver Twist, from http://padovacultura.padovanet.it/

Image from Chicago Historical Society

Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/

http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg

Innovation

Why I.T. is changing

1832

Bespoke

1837

Products

1890

Utility Grids

(Services)

Why I.T. is changing

Harvey Hubbell(1857-1927)

Innovation

Why I.T. is changing

1832

Bespoke

1837

Products

1930

National Grid

(Services)

As IT becomes ubiquitous it has no strategic value

Nicholas Carr

Why I.T. is changing

Not all IT is the same.

Why I.T. is changing

As IT (activities) becomes ubiquitous it has

no strategic value

Nicholas Carr

Why I.T. is changing

Nove

lCo

mmon

Ubiquity

Why I.T. is changing

Nove

lCo

mmon

Ubiquity

Why I.T. is changing

Nove

lCo

mmon

Ubiquity

Why I.T. is changing

Nove

l

Low High

Common

Ubiquity

Certainty

Why I.T. is changing

Nove

l

Low High

Common

Ubiquity

Certainty

Why I.T. is changing

Nove

l

Low High

Common

Ubiquity

Certainty

TV’s, Phone, VCRs

Why I.T. is changing

Nove

l

Low High

Common

Ubiquity

Certainty

Why I.T. is changing

Nove

l

Low High

Common

Ubiquity

Certainty

Why I.T. is changing

INNOVATION

Nove

l

Low High

Common

Ubiquity

Certainty

Why I.T. is changing

INNOVATION

COMMODITY

Nove

l

Low High

Common

Ubiquity

Certainty

Innovation of CRM.

Why I.T. is changing

Nove

l

Low High

Common

Ubiquity

Certainty

Mid '80s DB marketing.

Why I.T. is changing

Nove

l

Low High

Common

Ubiquity

Certainty

CRM products90’s

Why I.T. is changing

Nove

l

Low High

Common

Ubiquity

Certainty

Why I.T. is changing

“Cloud Providers”like

Salesforce

Nove

l

Low High

Common

Ubiquity

Certainty

Accounts Payable

Company Web site

Wiki

Expense Procedure

Payroll

Social Network Analysis

Why I.T. is changing

Nove

l

Low High

Common

Ubiquity

Certainty

Accounts Payable

Company Web site

Wiki

Expense Procedure

Payroll

Social Network Analysis

Why I.T. is changing

Nove

l

Low High

Common

Ubiquity

Certainty

Why I.T. is changing

Nove

l

Low High

Common

Ubiquity

Certainty

Why I.T. is changing

Features

Nove

l

Low High

Common

Ubiquity

Certainty

Widespread

Why I.T. is changing

Nove

l

Low High

Common

Ubiquity

Certainty

Widespread

Feature Complete

Why I.T. is changing

Nove

l

Low High

Common

Ubiquity

Certainty

Widespread

Feature Complete

Why I.T. is changing

Nove

l

Low High

Common

Ubiquity

Certainty

“as a Service”

Why I.T. is changing

John McCarthy

Utility Computing

Why I.T. is changing

ServicesProductsBespokeInnovation

highly disruptive

Why I.T. is changing

Joseph A. Schumpeter (1883 - 1950) ‏

The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates.

Why I.T. is changing

The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates.

Joseph A. Schumpeter (1883 - 1950) ‏

newnew

new new

Why I.T. is changing

Joseph A. Schumpeter (1883 - 1950) ‏

CreativeDestruction

Why I.T. is changing

ServicesProductsBespokeInnovation

Commoditisation

Why I.T. is changing

ServicesProductsBespokeInnovation

Why I.T. is changing

Power

ProductsBespokeInnovation Internet

Hardware

Why I.T. is changing

Power

ProductsBespokeGoogle Internet

Hardware

Why I.T. is changing

Operating System

CPU Memory I/O

Hypervisor

Why I.T. is changing

Database Framework

Operating System

CPU Memory I/O

Messaging

Hypervisor

Why I.T. is changing

Database Framework

Operating System

CPU Memory I/O

Messaging

Application Service

Hypervisor

Why I.T. is changing

Service

Database Framework

Operating System

CPU Memory I/O

Messaging

Application

Hypervisor

Why I.T. is changing

Service

Database Framework

Operating System

CPU Memory I/O

Messaging

Application

Hypervisor

Why I.T. is changing

Service

Database Framework

Operating System

CPU Memory I/O

Messaging

Application

Hypervisor

Why I.T. is changing

Service

Database Framework

Operating System

CPU Memory I/O

Messaging

Application

Hypervisor

10,000 x

Why I.T. is changing

Herbert A. Simon (1916 - 2001)

Componentisation

Why I.T. is changing

Database Platform

Operating System

CPU Memory I/O

Messaging

Application Service

Hypervisor

Why I.T. is changing

Database Platform

Operating System

CPU Memory I/O

Messaging

Application Service

Hypervisor Infrastructure

Why I.T. is changing

Database Platform

Operating System

CPU Memory I/O

Messaging

Virtualisation

Platform

Infrastructure

Application Service

Why I.T. is changing

Database Platform

Operating System

CPU Memory I/O

Messaging

Application Service

Virtualisation

Application

Platform

Infrastructure

Why I.T. is changing

ServicesProductsBespokeInnovation

Platform

Application

Infrastructure

Disruptive Shift

Why I.T. is changing

Nove

l

Low High

Common

Ubiquity

Certainty

“as a Service” industry

Why I.T. is changing

John McCarthy

Utility Computing

Why I.T. is changing

Joseph A. Schumpeter (1883 - 1950) ‏

CreativeDestruction

Why I.T. is changing

Herbert A. Simon (1916 - 2001)

Componentisation

Why I.T. is changing

ServicesProductsBespokeInnovation

(Componentisation)

Platform

Application

Infrastructure

Why I.T. is changing

“Cloud computing” is a consequence of economic, commercial, business cultural and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.

Why I.T. is changing

Benefits & Risks.

Why I.T. is changing.

• Economies of scale. (volume)

Benefits & Risks of Cloud Computing

• Economies of scale. (volume)

• Pay per use. (utility)

Benefits & Risks of Cloud Computing

• Economies of scale. (volume)

• Pay per use. (utility)

• Speed to market. (componentisation)

Benefits & Risks of Cloud Computing

• Economies of scale. (volume)

• Pay per use. (utility)

• Speed to market. (componentisation)

• Focus on core. (outsourcing)

Benefits & Risks of Cloud Computing

Nove

l

Low High

Common

Ubiquity

Certainty

You

Benefits & Risks of Cloud Computing

Nove

l

Low High

Common

Ubiquity

Certainty

You

Market

Benefits & Risks of Cloud Computing

Nove

l

Low High

Common

Ubiquity

Certainty

Competitive Gap

You

Market

Benefits & Risks of Cloud Computing

Professor Leigh M. Van Valen

Red QueenHypothesis

Benefits & Risks of Cloud Computing

The need to constantly evolve in order to stand still relative to an eco-system.

Professor Leigh M. Van Valen

Benefits & Risks of Cloud Computing

http://www.flickr.com/photos/privatenobby

http://www.flickr.com/photos/billege

http://www.flickr.com/photos/giddygoose/

• Economies of scale. (volume)

• Pay per use. (utility)

• Speed to market. (componentisation)

• Focus on core. (outsourcing)

• Greener (efficient supply & demand)

Nove

l

Low High

Common

Competitive Gap

Market

You

Benefits & Risks of Cloud Computing

Benefits & Risks of Cloud Computing

ServicesProductsBespokeInnovation

Platform

Application

Infrastructure

Disruptive Shift

Transition

Benefits & Risks of Cloud Computing

• Management.

Transition

Benefits & Risks of Cloud Computing

• Trust.

• Management.

Transition

Benefits & Risks of Cloud Computing

• Trust.

• Transparency.

• Management.

Transition

• Trust.

• Security of supply

• Transparency.

• Management.

Benefits & Risks of Cloud Computing

Nove

l

Low High

Common

Ubiquity

Certainty

“as a Service” industry

Benefits & Risks of Cloud Computing

Transition

• Trust.

• Security of supply.

• Transparency.

• Management.

General

• Suitability.

Benefits & Risks of Cloud Computing

Transition

• Trust.

• Security of supply.

• Transparency.

• Management.

General

• Price competition.

• Suitability.

Benefits & Risks of Cloud Computing

Transition

• Trust.

• Security of supply.

• Transparency.

• Management.

General

• Suitability.

• Lock-in.

• Price competition.

Benefits & Risks of Cloud Computing

Transition

• Trust.

• Security of supply.

• Transparency.

• Management.

General

• Suitability.

• Lock-in.

• Second sourcing.

• Price competition.

Benefits & Risks of Cloud Computing

Benefits & Risks of Cloud Computing

Adoption Barriers

Canonical and the Cloud.

Benefits & Risks.

Why I.T. is changing.

Canonical and the Cloud

• Fastest growing Linux-based operating system.

Canonical and the Cloud

• Fastest growing Linux-based operating system.

Canonical and the Cloud

• Over 10,000,000 users.

Transition

• Trust.

• Security of supply.

• Transparency.

• Management.

General

• Suitability.

• Lock-in.

• Second sourcing.

• Price competition.

Canonical and the Cloud

Electricity

Canonical and the Cloud

BOOM!

Electricity

Canonical and the Cloud

Standard Output

BOOM!

Canonical and the Cloud

Application

Platform

Infrastructure

Canonical and the Cloud

Application

Platform

Infrastructure

Canonical and the Cloud

Data

Application

You

Canonical and the Cloud

Platform

Operating System

Hypervisor

Bare Metal

Data

Application

Provider(i.e. Google App

Engine)

Canonical and the Cloud

Platform

Operating System

Hypervisor

Bare Metal

Data

Application

BOOM!

Canonical and the Cloud

Platform

Operating System

Hypervisor

Bare Metal

Platform

Operating System

Hypervisor

Bare Metal

Data

Application

BOOM!

Canonical and the Cloud

Platform

Operating System

Hypervisor

Bare Metal

Platform

Operating System

Hypervisor

Bare Metal

Data

Application

Multiple Providers

Canonical and the Cloud

Platform PlatformEasy

Switching

Data

Application

Operating System

Hypervisor

Bare Metal

Operating System

Hypervisor

Bare Metal

Canonical and the Cloud

Platform Platform

Data

Application

Operating System

Hypervisor

Bare Metal

Operating System

Hypervisor

Bare Metal

Standard Output

Canonical and the Cloud

Paul Baran

Canonical and the Cloud

IPX / SPXBanyan Vines

AppleTalkSNA

Decnet

Canonical and the Cloud

IPX / SPXBanyan Vines

AppleTalkSNA

Decnet

TCP/IP

Canonical and the Cloud

IPX / SPXBanyan Vines

AppleTalkSNA

Decnet

TCP/IP

Open

Canonical and the Cloud

IPX / SPXBanyan Vines

AppleTalkSNA

Decnet

TCP/IPBind

SendMailApache

Open SourceOpen

Canonical and the Cloud

TCP/IP

IPX / SPXBanyan Vines

AppleTalkSNA

Decnet

Innovation

(Componentisation)

Canonical and the Cloud

Application

Platform

Infrastructure

Canonical and the Cloud

Application

Platform

Amazon EC2

Canonical and the Cloud

Beta program for Ubuntu Server Edition

on Amazon EC2.

http://www.ubuntu.com/ec2

Canonical and the Cloud

Eucalyptus

Canonical and the Cloud

Private in-house cloudmatching

Amazon EC2 API

Canonical and the Cloud

Canonical and the Cloud

Bare Metal

Hypervisor

Private Cloud

Canonical and the Cloud

Bare Metal Bare Metal

Hypervisor Hypervisor

Amazon EC2 Private Cloud

Canonical and the Cloud

Bare Metal Bare Metal

Hypervisor Hypervisor

Canonical and the Cloud

Amazon EC2 Private Cloud

Easy Switching

• Economies of scale. (volume)

• Pay per use. (utility)

• Speed to market. (componentisation)

• Focus on core. (outsourcing)

• Greener (efficient supply & demand)

Nove

l

Low High

Common

Competitive Gap

Market

You

Canonical and the Cloud

CompetitiveMarket

Canonical and the Cloud

Recap

Commoditisation

ServicesProductsBespokeInnovation

Recap

Nove

l

Low High

Common

Ubiquity

Certainty

Accounts Payable

Company Web site

Wiki

Expense Procedure

Payroll

Social Netwok Analysis

Recap

Nove

l

Low High

Common

Ubiquity

Certainty

INNOVATION

COMMODITY

Recap

As IT becomes ubiquitous it has no strategic value

Nicholas Carr

Recap

ServicesProductsBespokeInnovation

Platform

Application

Infrastructure

Disruptive

Recap

Nove

l

Low High

Common

Ubiquity

Certainty

“as a Service” industry

Recap

John McCarthy

Utility Computing

Recap

It’s like computers on

the internet, innit.

• Economies of scale. (volume)

• Pay per use. (utility)

• Speed to market. (componentisation)

• Focus on core. (outsourcing)

Recap

• Economies of scale. (volume)

• Pay per use. (utility)

• Speed to market. (componentisation)

• Focus on core. (outsourcing)

• Greener (efficient supply & demand)

Nove

l

Low High

Common

Competitive Gap

Market

You

Recap

Transition

• Trust.

• Security of supply.

• Transparency.

• Management.

General

• Suitability.

• Lock-in.

• Second sourcing.

• Price competition.

Recap

Standard Output

Recap

IPX / SPXBanyan Vines

AppleTalkSNA

Decnet

TCP/IPBind

SendMailApache

Open SourceOpen

Recap

Bare Metal Bare Metal

Hypervisor HypervisorStandard Output

Amazon EC2 Private Cloud

Recap

Recap

Private in-house cloudmatching

Amazon EC2 API

CompetitiveMarket

Recap

Thank you