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Verica Teofilović – Financial Controller
Holiday Inn, Beograd
21. Mart 2016
27. ICV SRBIJA SASTANAK
2
Strauss Group
o 12 oblasti u svom portfoliju (sve vezane za hranu)
o 14.000 zaposlenih
o Obavlja aktivnosti u 20 zemalja širom sveta
o Ukupan promet od 1,8 mlrd EUR
o Kafa – core business
3
Strauss Coffee
o 1 od 5 najvećih igrača na svetskom tržištu kafe
o Među najbrže rastućim kompanijama na tržištu kafe u poslednjoj dekadi
o Aktivnosti vezane za kafu obavlja u 10 zemalja
o 24 brenda kafe u svom portfoliju
o Na svim tržištima na kojima posluje jedan je od tri najveća igrača
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Strauss Adriatic d.o.o.
o Godišnji promet – cca 45 MEUR
o Market share – 28% total tržište kafe
o Brendovi (R&G, Instant, Specijaliteti, AFH)
o 10.000 kupaca u portfoliju
o 240 zaposlenih
o Tržišta
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Finance
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Controlling u Strauss Adriaticu
Sales controlling
Production controlling
Financial controlling
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Financial Controller
Sadašnjost Budućnost
Izveštavanje i analiza
Prikupljanje i obrada podataka
Porezi
Treasury
Kredit kontrola AOP &
Forecast
Prošlost
Praćenje makroekonomskih
pokazatelja
Poslovno okruženje
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Izazovi
o Zahtevi grupe
o Zahtevi lokalnog menadžmenta
o Tržišna utakmica
o Makroekonomsko okruženje
o Zakonska regulativa
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Optimizacija pozicija BS
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o Zaliha
o Potraživanja
o Novčanih sredstava
o Obaveza prema dobavljačima
o Ostalih obaveza
Working capital
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Serbia-RSDKLY Act Act RF RF RF RF RF RF RF RF RF RF
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Current Assets
Inventory
Raw materials for manufacturing
o Raw material in transit
o Raw materials in factory
Goods in process
Finished goods
o Finished goods R & G
o Finished goods not R&G (mainly instant Coffee)
o Slow moving Inventory
Packaging materials
Green Coffee for resale – Brazil only
Coffee Machines
Other
Trade Receivables Short Term
MT (Modern Trade)= KA
o Short term Recievables
o Less Advancements from Customers
o Less Liabilities to Customers
TT (Traditional Trade)= Distributors
o Short term Recievables
o Less Advancements from Customers
o Less Liabilities to Customers
AFH
o Short term Recievables
o Less Advancements from Customers
o Less Liabilities to Customers
Others
o Short term Recievables
o Less Advancements from Customers
o Less Liabilities to Customers
Total Short term Recievables
Total Less Advancements from Customers
Total Less Liabilities to Customers
Less Provision for doubtful debts
Total Net Receivables Short Term
Current Liabilities
Trade Payables
Add Expenses Payable
Less Advancements to Suppliers
Less Pre-paid Expenses
ST Working Capital
Long term Receivables
LT Working Capital
Upravljanje zalihama
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CONTRACTSGC on the
way
Customs
Warehouse
GC
WarehouseGC SILOS
TOTAL weighted
GC INVENTORY (T)
0 Opening Balance
Opening Balance 0 Closing Balance
In 0 0 0 0 0
Out 0 0 GC arrived 0 0 0
Closing Balance 0 0 to the customs 0 Customs 0 Moved 0
New Contarcts New Invoice warehouse Cleared to production USED
0 actual increase
Act vs. RF
Purchasing Purchasing Purchasing Purchasing Production Production
Arabica
Robusta
Minas
TOTAL GC Tons 0 0 0 0 0 0
Cash Out Cash Out
USD RSD
FG in
progres
FG
Production
MGP
MSIM MLSP
Opening Balance
In 0 0 0
Out 0 0 0 0
Closing Balance 0 0 0 0
in Production Produced Moved to Moved to SALES ACT
Production Production Production Logistic Sales week1 week2 week3 week4
Moment
Minas
Strong
Brazil
C kafa
Zlatna C kafa
Other
TOTAL FG 288 0 0 0 0 0 0 0 0
Upravljanje pozicijama BU
13
o Neto prihod od prodaje (prvenstveno kroz planiranje popusta)
o COGS
o Marketing
o OPEX
Upravljanje popustima
14
Moment Minas Strong Doncafe - other C kafa C Zlatna
KA
KA
"A"
"B"
"C"
"D"
"E"
Total
Total
Mart
Kategorija
kupca
Osnovni
rabatB r e n d
Potrebe
o Poznavanje sopstvenog biznisa
o Poznavanje prilika na tržištu (konkurencija)
o Poznavanje prilika na tržištu (makroekonomija)
o Proaktivnost
o Razumevanje i podrška menadžmenta
o IT podrška (sistemska)
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Kako?
o Dobar tim
o IT alati
o Jasno definisani rokovi
o Brza reakcija na promene u okruženju
o Planovi
o Izveštavanje
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Šta?
o Stalno prikupljanje podataka
o Konstantno analiziranje podataka i procesa u kompaniji
o Unapređenje procesa
o Preispitivanje statusa quo
17
Outputs
o AOP
o RF
o Actuals
o Working capital
o CAPEX
o AR
o Cash Flow
18
19
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