Lean Startup Case Studies

Lean StartupGrace Ng

Designer FounderLean Startup Machine

@uxceoTuesday, February 4, 14

98%@uxceo

Tuesday, February 4, 14

@uxceo

Tuesday, February 4, 14

@uxceo

Tuesday, February 4, 14

@uxceo

Tuesday, February 4, 14

$1.2 M2 Years

@uxceo

Tuesday, February 4, 14

@uxceo

Tuesday, February 4, 14

Pivot!

@uxceo

Tuesday, February 4, 14

Textual search is limiting. How can I search a visual query?

@uxceo

Tuesday, February 4, 14

Photo Q&A App

@uxceo

Tuesday, February 4, 14

Minimum Viable Product - Small experiment that can prove the validity of your idea

- Tests your Riskiest Assumption

@uxceo

Tuesday, February 4, 14

Do people even have visual questions to post?

Riskiest Assumption: Have photo Qs to post.

Ask Question

Upload Photo

@uxceo

Tuesday, February 4, 14

What kind of bird is this? (Is it even a bird??)

@uxceo

Tuesday, February 4, 14

Will there be people who are able to answer the photo questions that are posted?

Riskiest Assumption: Someone can answer within given time.

@uxceo

Tuesday, February 4, 14

Visual Q&A@uxceo

Tuesday, February 4, 14

Will this scale? Can this be replicated?

@uxceo

Tuesday, February 4, 14

@uxceo

Tuesday, February 4, 14

@uxceo

Tuesday, February 4, 14

@uxceo

Tuesday, February 4, 14

@uxceo

Tuesday, February 4, 14

@uxceo

Tuesday, February 4, 14

@uxceo

Tuesday, February 4, 14

I Don’t Care...

@uxceo

Tuesday, February 4, 14

@uxceo

Tuesday, February 4, 14

$1 M2 Years

@uxceo

Tuesday, February 4, 14

Customer psychology is the gem of a successful startup

Tuesday, February 4, 14

“Customers don't care about your solution. They care about their problems.”

- Dave McClure

Tuesday, February 4, 14

Need Finding...@uxceo

Tuesday, February 4, 14

STEP 1: Who is your customer?

Tuesday, February 4, 14

@uxceo

Tuesday, February 4, 14

STEP 2: What is his/her problem?

Define Your Problem Hypothesis

@uxceo

Tuesday, February 4, 14

PROBLEM• Must be specific to the person!

INCORRECT:• “People are not recycling” is not a problem someone has

CORRECT:• “Forgets the day of the week for collection”• “Confused how to sort plastics”

• Two similar but different problems

Tuesday, February 4, 14

SOLUTION

Do not define until the problem is validated

Why? Because every problem has multiple solutions

@uxceo

Tuesday, February 4, 14

STEP 3: What do you test?Plan your Experiment (MVP)

@uxceo

Tuesday, February 4, 14

What must we learn?

What are the Core Assumptions of our business?

Prioritize: Which Assumption is the Riskiest?

@uxceo

Tuesday, February 4, 14

What assumption must we validate?

UnknownKnown

Crucial

Not CrucialTuesday, February 4, 14

What do we build to test?

1.Exploration -> reproduce problem2.Pitch -> collect currency3.Concierge -> deliver customer

expectation

(Methods increase in cost of testing)

@uxceo

Tuesday, February 4, 14

How do we measure result?

Decide on the weakest outcome you will accept as validation

Called the Minimum Success Criteria

@uxceo

Tuesday, February 4, 14

STEP 4?

@uxceo

Tuesday, February 4, 14

Todd!

Get Out of the Building!

And interview your customers!

Tuesday, February 4, 14

STEP 5: What did you learn?

Analyze Results

@uxceo

Tuesday, February 4, 14

What happened?VALIDATEDBrainstorm and test next RA(NOTE: if you validate with the wrong customers, it is not validated)

INVALIDATEDPivot the hypothesis

@uxceo

Tuesday, February 4, 14

Experiment Board@uxceo

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Tuesday, February 4, 14

@uxceo

New WayTuesday, February 4, 14

@uxceo

Founders UX HelpTuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

No reliable source

Interview:6/10

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

No reliable source

Interview:6/10

9/12Persevere

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

No reliable source

Interview:6/10

9/12Persevere

Friends. Classes.

Paid UX designers hourly for help

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Boot-strapped startup

founders

Getting UX

feedback

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Boot-strapped startup

founders

Getting UX

feedback

Virtual UX

feedback

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Boot-strapped startup

founders

Getting UX

feedback

Virtual UX

feedback

Pay for virtual UX feedback

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Boot-strapped startup

founders

Getting UX

feedback

Virtual UX

feedback

Pay for virtual UX feedback

Pitch:8/10

Tuesday, February 4, 14

@uxceo

Landing PageTuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

No reliable source

Interview:6/10

Pay for virtual UX feedback

Pitch:8/10

10/10Test

2nd side of market

9/12Persevere

Friends. Classes.

Paid UX designers

for help

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

No reliable source

Interview:6/10

Pay for virtual UX feedback

Pitch:8/10

10/10Test

2nd side of market

Don’t mind virtual at all.

Price is cheap

9/12Persevere

Friends. Classes.

Paid UX designers

for help

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Boot-strapped startup

founders

Getting UX

feedback

Virtual UX

feedback

Pay for virtual UX feedback

Pitch:8/10

UX Designers

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Boot-strapped startup

founders

Getting UX

feedback

Virtual UX

feedback

Pay for virtual UX feedback

Pitch:8/10

UX Designers

Getting clients forquick UX

consulting

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Boot-strapped startup

founders

Getting UX

feedback

Virtual UX

feedback

Pay for virtual UX feedback

Pitch:8/10

UX Designers

Getting clients forquick UX

consulting

Virtual UX

feedback

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Boot-strapped startup

founders

Getting UX

feedback

Virtual UX

feedback

Pay for virtual UX feedback

Pitch:8/10

UX Designers

Getting clients forquick UX

consulting

Virtual UX

feedback

Will consult virtually

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Boot-strapped startup

founders

Getting UX

feedback

Virtual UX

feedback

Pay for virtual UX feedback

Pitch:8/10

UX Designers

Getting clients forquick UX

consulting

Virtual UX

feedback

Will consult virtually

Pitch:8/10

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

No reliable source

Interview:6/10

Pay for virtual UX feedback

Pitch:8/10

10/10Test

2nd side of market

Don’t mind virtual at all.

Price is cheap

Will consult virtually

Pitch:8/10

0/10Pivot!

9/12Persevere

Friends. Classes.

Paid UX designers

for help

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

No reliable source

Interview:6/10

Pay for virtual UX feedback

Pitch:8/10

10/10Test

2nd side of market

Don’t mind virtual at all.

Price is cheap

Will consult virtually

Pitch:8/10

0/10Pivot!

No! 5 yrs exp.

Established

9/12Persevere

Friends. Classes.

Paid UX designers

for help

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Boot-strapped startup

founders

Getting UX

feedback

Virtual UX

feedback

Pay for virtual UX feedback

Pitch:8/10

UX Designers

Getting clients forquick UX

consulting

Virtual UX

feedback

Will consult virtually

Pitch:8/10

Recent grad UX

designers

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Boot-strapped startup

founders

Getting UX

feedback

Virtual UX

feedback

Pay for virtual UX feedback

Pitch:8/10

UX Designers

Getting clients forquick UX

consulting

Virtual UX

feedback

Will consult virtually

Pitch:8/10

Recent grad UX

designers

Getting clients forquick UX

consulting

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Boot-strapped startup

founders

Getting UX

feedback

Virtual UX

feedback

Pay for virtual UX feedback

Pitch:8/10

UX Designers

Getting clients forquick UX

consulting

Virtual UX

feedback

Will consult virtually

Pitch:8/10

Recent grad UX

designers

Getting clients forquick UX

consulting

Virtual UX

feedback

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Boot-strapped startup

founders

Getting UX

feedback

Virtual UX

feedback

Pay for virtual UX feedback

Pitch:8/10

UX Designers

Getting clients forquick UX

consulting

Virtual UX

feedback

Will consult virtually

Pitch:8/10

Recent grad UX

designers

Getting clients forquick UX

consulting

Virtual UX

feedback

Give quick online

feedback

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Boot-strapped startup

founders

Getting UX

feedback

Virtual UX

feedback

Pay for virtual UX feedback

Pitch:8/10

UX Designers

Getting clients forquick UX

consulting

Virtual UX

feedback

Will consult virtually

Pitch:8/10

Recent grad UX

designers

Getting clients forquick UX

consulting

Virtual UX

feedback

Give quick online

feedback

Pitch:60%

Tuesday, February 4, 14

@uxceo

Landing PageTuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

No reliable source

Interview:6/10

Pay for virtual UX feedback

Pitch:8/10

10/10Test

2nd side of market

Don’t mind virtual at all.

Price is cheap

Will consult virtually

Pitch:8/10

0/10Pivot!

No! 5 yrs exp.

Established

Give quick online

feedback

Pitch:60%

37/184 emails

Persevere

9/12Persevere

Friends. Classes.

Paid UX designers

for help

Tuesday, February 4, 14

@uxceo

No BackendTuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

No reliable source

Interview:6/10

9/12Persevere

Friends. Classes.

Paid UX designers

for help

Pay for virtual UX feedback

Pitch:8/10

10/10Test

2nd side of market

Don’t mind virtual at all.

Price is cheap

Will consult virtually

Pitch:8/10

0/10Pivot!

No! 5 yrs exp.

Established

Give quick online

feedback

Pitch:60%

37/184 emails

Persevere

Started referring friends

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

Boot-strapped startup

founders

Getting UX

feedback

No reliable source

Interview:6/10

Boot-strapped startup

founders

Getting UX

feedback

Virtual UX

feedback

Pay for virtual UX feedback

Pitch:8/10

UX Designers

Getting clients forquick UX

consulting

Virtual UX

feedback

Will consult virtually

Pitch:8/10

Recent grad UX

designers

Getting clients forquick UX

consulting

Virtual UX

feedback

Give quick online

feedback

Pitch:60%

Online platform is sufficient

Concierge:60%

satisfied

Boot-strapped startup

founders

Getting UX

feedback

Virtual UX

feedback

Tuesday, February 4, 14

@uxceo

No BackendTuesday, February 4, 14

@uxceo

Concierge

Customer Submits RequestUX Designer gets email and submits feedback

Tuesday, February 4, 14

@uxceo

Manually

Customer Submits RequestUX Designer gets email and submits feedback

Tuesday, February 4, 14

@uxceo

High PainLow Pain

Low Frequency

High Frequency

FocusTuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

No reliable source

Interview:6/10

9/12Persevere

Friends. Classes.

Paid UX designers

for help

Pay for virtual UX feedback

Pitch:8/10

10/10Test

2nd side of market

Don’t mind virtual at all.

Price is cheap

Will consult virtually

Pitch:8/10

0/10Pivot!

No! 5 yrs exp.

Established

Give quick online

feedback

Pitch:60%

37/184 emails

Persevere

Started referring friends

Online platform is sufficient

Concierge:60%

satisfied

20%Iterate

Tuesday, February 4, 14

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

GET OUT OF THE BUILDING!

No reliable source

Interview:6/10

9/12Persevere

Friends. Classes.

Paid UX designers

for help

Pay for virtual UX feedback

Pitch:8/10

10/10Test

2nd side of market

Don’t mind virtual at all.

Price is cheap

Will consult virtually

Pitch:8/10

0/10Pivot!

No! 5 yrs exp.

Established

Give quick online

feedback

Pitch:60%

37/184 emails

Persevere

Started referring friends

Online platform is sufficient

Concierge:60%

satisfied

20%Iterate

Wanted more

function-ality

Tuesday, February 4, 14

@uxceo

Storyboard

A visualization of the user journey from their point of frustration

to using your product and relief of their pain.

Tuesday, February 4, 14

@uxceo

Manually@uxceo

Tuesday, February 4, 14

@uxceo

MVUXTuesday, February 4, 14

@uxceo

Paper Prototype

A quick visualization of an interface idea

Tuesday, February 4, 14

@uxceo

Paper PrototypeTuesday, February 4, 14

@uxceo

User testingTuesday, February 4, 14

Experimentation

• Rapid design method that helps designer work through every detail of the UX early on to explore and structure complex interaction while retaining clarity and usability for the customer

• saves time

Idea

Exploration

Pitch

ConciergePrototype

Tuesday, February 4, 14

Questions?grace@leanstartupmachine.com

@uxceo

Tuesday, February 4, 14