U-CrAc - intro 2016

Hvor virksomheders

udfordringer møder

studerendes kreativitet

U-CrAc : User-driven Creative Academy !

Where students’

creativity meet the

industry’ challenges!

Welcome to

Sponsors

U-CrAc’ers got SILVER

http://www.aau.dk/nyheder/alle-nyheder/vis/skuffede-ivaerksaettervindere.cid190938

Paradoks:  De  studerende  starter  med  en  fase,  hvor  der  skal  reflekteres  over  refleksion  over  beskrivelse  af  noget,  der  endnu  ikke  er  designet.

Læringsværdi  ved  det  brugerdrevne!  

=  Læring  på  alle  læringsniveauer!

PÆDAGOGIKKENBAG

DOGMAS

People  and  communicaAon    above  processes  and  tools    

Reality  above  labs  

Interdisciplinarity  above    specializaAon  

Change  course  according  new  insights    above  following  the  plan  

Apply  your  body  above  ‘thinking’  

Videosketches  above  planned  storyboards  

Progression

Progression

UGE  1

Progression

Week  1

Progression

Progression

Week  2

Week  1

Progression

Progression

Week  3

Week  2

Week  1

Progression

Progression

Progression

1. 2. 3. 4.

WEEKS

Progression

http://ucrac.dk/koncept/askcody-3/

Cases & partners

Cases & partners

Cases & partners

Cases & partners

Lille Vildmosecentret

Combine

ENI

BODY BIKE

Shoppen

Knauf Danoline

Hjørring Kommune

AAU SEA

Cases & partners

Paradoks:  De  studerende  starter  med  en  fase,  hvor  der  skal  reflekteres  over  refleksion  over  beskrivelse  af  noget,  der  endnu  ikke  er  designet.

Læringsværdi  ved  det  brugerdrevne!  

=  Læring  på  alle  læringsniveauer!

PÆDAGOGIKKENBAG

Practicalities

Lectures

Toilets

Elevators & stairs

Elevator & stairs

Toilet

10. Floor

MaterialStoryLabGreenscreen

Sandbox

Green- screen

Green- screen

many

Elevator & Stairs

11. FloorGrouprooms

Stairs

12. Floor Elevator & Stairs

few

Toilets

Elevator & Stairs

11. FloorGrouprooms

Stairs

12. Floor Elevator & Stairs

Pick up case partners here.

Elevator & Stairs

11. FloorGrouprooms

Stairs

12. Floor Elevator & Stairs

8 groups 10 groups

(19-28)10 groups

(1-8) (9-18)

Elevator & Stairs

11. FloorGrouprooms

Stairs

12. Floor Elevator & Stairs

7. groups 9. groups

12. groups

X tables pr. group

Elevator & Stairs

11. FloorGrouprooms

Stairs

12. Floor Elevator & Stairs

7. groups 9. groups

12. groups

Please respect our colleagues & give space for them to enter &

exit their offices.

Our space // our responsibility

Premiere Pro CChttp://www.adobe.com/dk/downloads.html

Paradoks:  De  studerende  starter  med  en  fase,  hvor  der  skal  reflekteres  over  refleksion  over  beskrivelse  af  noget,  der  endnu  ikke  er  designet.

Læringsværdi  ved  det  brugerdrevne!  

=  Læring  på  alle  læringsniveauer!

PÆDAGOGIKKENBAG

User Centred design

User-driven innovation

“While  a  new  idea  is  a  thought  about  something  new  or  unique,  

and  making  that  idea  real  is  an  invenAon,    

innova)on  is  an  inven)on  that  has  a  socioeconomic  effect;  

innova&on  changes  the  way  people  live.”                    (Chayutsahakij  &  Poggenpohl,  2002)

User-driven innovation

“Key  to  innovaAve  design  is  an  understanding  of  the  user.”                    (Chayutsahakij  &  Poggenpohl,  2002)

“...social  innova3ons  spring  from  social  needs,  rather  that  from  technology,  and  are  related  to  new  ways  of  social  interacAon,  behaviour  and  funcAon...  social  innovaAons  may  have  an  even  higher  impact  than  scien3fic  or  technological  innova3on.”  

                  (Darsø,  2001)

User-driven innovation

User-driven innovation

Methodologies  within  social  science  have  proved  useful  and  applicable  for  designers  -­‐  especially  ethnography,  sociology,  and  psychology.  Design  based  on  field  research  tends  to  foster  be?er  solu3ons  to  design  problems  and  it  reduces  the  risk  of  the  product  failing  on  the  market.    

(Arnold  Wasserman,  2004)  

User-driven innovation

“Much  work  of  the  designer  is  less  concerned  with  finding  a  

soluAon  to  a  specific  problem  than  with  defining  collec&vely    

what  is  the  relevant  problem  and  how  to  see  it.”  

                        (Lanzara,  1983)

User-driven innovation

User-driven innovation

User-driven innovation

Research

Analysis

Synthesis

Realisation

What  people                                                                                    tells  about  different  needs:

User-driven innovation

What  people                                                                                    tells  about  different  needs:

User-driven innovation

Liz  Sanders  2006

Creator  

Improver/Co-­‐creator  

Evaluator    

Informant  

Not  par3cipa3ng  

User-driven innovation

Passive    observa3on

Ac3ve  observa3on

Dialogue   Ac3ve  involvement

User-­‐driven  development

Merit,  Søren  &  Nielsen,  Trine  (2006)  

DO

SAY

MAKE

User  roles  

Ac3vi3es

Paradoks:  De  studerende  starter  med  en  fase,  hvor  der  skal  reflekteres  over  refleksion  over  beskrivelse  af  noget,  der  endnu  ikke  er  designet.

Læringsværdi  ved  det  brugerdrevne!  

=  Læring  på  alle  læringsniveauer!

PÆDAGOGIKKENBAG

Groups

Program

09.15 - 10.00 Introduction to U-CrAC 10.00 - 10.45 User Centred design &

Interdisciplinary challenges

10.45 - 11.00 Team up in teams

(U-CrAc team have a short chat with case-partners before, please pick up your case-partner at 13.00)

11.00 - 13.00 Get to know each others & prepare questions for your case-partner 13.00 - 16.00 Joint or separated meetings with case-partners

Happy U-CrAc’ing!