U-CrAc - intro 2016

Hvor virksomheders

udfordringer møder

studerendes kreativitet

U-CrAc : User-driven Creative Academy !

Where students’

creativity meet the

industry’ challenges!

Welcome to

Sponsors

U-CrAc’ers got SILVER

http://www.aau.dk/nyheder/alle-nyheder/vis/skuffede-ivaerksaettervindere.cid190938

Paradoks: De studerende starter med en fase, hvor der skal reflekteres over refleksion over beskrivelse af noget, der endnu ikke er designet.

Læringsværdi ved det brugerdrevne!

= Læring på alle læringsniveauer!

PÆDAGOGIKKENBAG

DOGMAS

People and communicaAon above processes and tools

Reality above labs

Interdisciplinarity above specializaAon

Change course according new insights above following the plan

Apply your body above ‘thinking’

Videosketches above planned storyboards

Progression

Progression

UGE 1

Progression

Week 1

Progression

Progression

Week 2

Week 1

Progression

Progression

Week 3

Week 2

Week 1

Progression

Progression

Progression

1. 2. 3. 4.

WEEKS

Progression

http://ucrac.dk/koncept/askcody-3/

Cases & partners

Cases & partners

Cases & partners

Cases & partners

Lille Vildmosecentret

Combine

ENI

BODY BIKE

Shoppen

Knauf Danoline

Hjørring Kommune

AAU SEA

Cases & partners




PÆDAGOGIKKENBAG

Practicalities

Lectures

Toilets

Elevators & stairs

Elevator & stairs

Toilet

10. Floor

MaterialStoryLabGreenscreen

Sandbox

Green- screen

Green- screen

many

Elevator & Stairs

11. FloorGrouprooms

Stairs

12. Floor Elevator & Stairs

few

Toilets

Elevator & Stairs

11. FloorGrouprooms

Stairs


Pick up case partners here.

Elevator & Stairs

11. FloorGrouprooms

Stairs


8 groups 10 groups

(19-28)10 groups

(1-8) (9-18)

Elevator & Stairs

11. FloorGrouprooms

Stairs


7. groups 9. groups

12. groups

X tables pr. group

Elevator & Stairs

11. FloorGrouprooms

Stairs


7. groups 9. groups

12. groups

Please respect our colleagues & give space for them to enter &

exit their offices.

Our space // our responsibility

Premiere Pro CChttp://www.adobe.com/dk/downloads.html




PÆDAGOGIKKENBAG

User Centred design

User-driven innovation

“While a new idea is a thought about something new or unique,

and making that idea real is an invenAon,

innova)on is an inven)on that has a socioeconomic effect;

innova&on changes the way people live.” (Chayutsahakij & Poggenpohl, 2002)


“Key to innovaAve design is an understanding of the user.” (Chayutsahakij & Poggenpohl, 2002)

“...social innova3ons spring from social needs, rather that from technology, and are related to new ways of social interacAon, behaviour and funcAon... social innovaAons may have an even higher impact than scien3fic or technological innova3on.”

(Darsø, 2001)



Methodologies within social science have proved useful and applicable for designers -‐ especially ethnography, sociology, and psychology. Design based on field research tends to foster be?er solu3ons to design problems and it reduces the risk of the product failing on the market.

(Arnold Wasserman, 2004)


“Much work of the designer is less concerned with finding a

soluAon to a specific problem than with defining collec&vely

what is the relevant problem and how to see it.”

(Lanzara, 1983)




Research

Analysis

Synthesis

Realisation

What people tells about different needs:


What people tells about different needs:


Liz Sanders 2006

Creator

Improver/Co-‐creator

Evaluator

Informant

Not par3cipa3ng


Passive observa3on

Ac3ve observa3on

Dialogue Ac3ve involvement

User-‐driven development

Merit, Søren & Nielsen, Trine (2006)

DO

SAY

MAKE

User roles

Ac3vi3es




PÆDAGOGIKKENBAG

Groups

Program

09.15 - 10.00 Introduction to U-CrAC 10.00 - 10.45 User Centred design &

Interdisciplinary challenges

10.45 - 11.00 Team up in teams

(U-CrAc team have a short chat with case-partners before, please pick up your case-partner at 13.00)

11.00 - 13.00 Get to know each others & prepare questions for your case-partner 13.00 - 16.00 Joint or separated meetings with case-partners

Happy U-CrAc’ing!

Education

U-CrAc - intro 2016