Take a Look. You Know You Want To. Examples of Excellent Enrollment Marketing for Private Schools

Take  a  Look.  You  Know  You  Want  To.  EXAMPLES  OF  EXCELLENT  ENROLLMENT  MARKETING  

Presented  by  

Annual  Mee=ng  •  Philadelphia  •  2013  

(Some)  Independent  Schools  in  the  Philly  Area  

What  is  “excellent”?  

ì  Targeted  

ì  Branded  

ì  Crea=ve  

ì  Unique  

ì  Well-­‐produced  

ì  Effec=ve  

ì  What  else?    www.turnaroundmkt.com    

Memorable Photograph  by  REUTERS/Luke  MacGrego  (via  Reuters  Olympics  on  Facebook)  

Purpose  of  Enrollment  Marketing  

ì  Get  families  on  campus                  Apply  

ì  Create  awareness  

ì  Correct  mispercep=ons  

ì  Rebound  from  a  public  rela=ons  crisis  (rare)  

ì  Overcome  barriers  to  “sale”  

ì  What  else?  

 www.turnaroundmkt.com    

Move  Beyond  and  Brand  Yourself  

ì  Small  classes  

ì  Dedicated  faculty  

ì  Educate  the  whole  child  

ì  Create  a  lifelong  love  of  learning  

ì  Community  that’s  like  family  

 www.turnaroundmkt.com    

St.  Martin’s  Viewbook    

 www.turnaroundmkt.com    

A T S T . M A R T I N ’ S , we strive to draw out the amazing and the special in each and every

student. To that end, our faculty view teaching their discipline the same way a surgeon views

surgery, always aware of the latest practices, theories and techniques. Educational pioneers infuse

their thinking and shape our curriculum. We know, for example, that different students learn

in different ways, and we teach accordingly. And we know that students learn best when they’re

passionate about something. The message is clear: This

school stands out, because we’re so dedicated to helping

every single student s tand out .

In a world that expects you to fit in, we teach you to stand out.

E P I S C O P A L S C H O O L

 www.turnaroundmkt.com    

All  Saints  Episcopal  School  Viewbook  

ALL SAINTS EPISCOPAL SCHOOL

D I S C O V E R Y O U R

 www.turnaroundmkt.com    

Composition Book

G I R L S P R E P A R A T O R Y S C H O O L

No Limits.Prepared for Life.

Girls  Preparatory  School  

 www.turnaroundmkt.com    

Girls  Preparatory  School  

 www.turnaroundmkt.com    

Westminster  School  Viewbook  

 www.turnaroundmkt.com    

Holland  Hall  Ads  

 www.turnaroundmkt.com    

Dedham  Country  Day  School  Ads  

 www.turnaroundmkt.com    

Montgomery  Academy  Ads  

 www.turnaroundmkt.com    

Shore  Country  Day  School  Ads  

 www.turnaroundmkt.com    

The  Key  School  Blog  

 www.turnaroundmkt.com    

The  Children’s  School  

 www.turnaroundmkt.com    

The  Hill  School  Admissions  Video  

 www.turnaroundmkt.com    

St.  Luke’s  School  Voices  Video  

 www.turnaroundmkt.com    

Miss  Hall’s  School  Leadership  Video  

 www.turnaroundmkt.com    

Cate  School  Yield  Video  

 www.turnaroundmkt.com    

Chase  Collegiate  School  Admissions  Video  

 www.turnaroundmkt.com    

Shady  Side  Academy  Interactive  Viewbook  

ì  Shady  Side  Academy  Interac=ve  Viewbook  

Bloxham  School  Interactive  Prospectus  

ì  Bloxham  School  Interac=ve  Prospectus  

OMG  

NYSAIS  Outdoor  

 www.turnaroundmkt.com    

Evaluation  form  

Please complete so SSATB won’t be mad at us!

 www.turnaroundmkt.com    

If  you  liked  this,  you’ll  like:  

www.turnaroundmkt.com  

Thank  you  for  a_ending.  

www.inspiredms.com  

Inspira3on,  Educa3on,  and  Informa3on  for  School  

Marketers