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Presentation from Cardware 2013 conference by Michael Gokturk, Payfirma CEO. This covers the shift to virtual payments, the market ecosystem, and tips for businesses as they make the shifts in the evolving payments market.
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Cardware 2013
Stakeholders driving payment evolution & digital identity
Your logo here
Coping with the Shift to Virtual Payments
Michael Gokturk | CEO at Payfirma
Cardware 2013
Stakeholders driving payment evolution & digital identity
Virtual =
Frictionless
Cardware 2013
Stakeholders driving payment evolution & digital identity
Frictionless For MerchantsFrictionless For Merchants
“I can take payments anywhere”“I don’t waste money on
hardware”“I know my business numbers”
“I can take payments anywhere”“I don’t waste money on
hardware”“I know my business numbers”
Cardware 2013
Stakeholders driving payment evolution & digital identity
Frictionless For Customers
“I can pay however I want”“I can checkout fast and it’s simple”
“I can engage with the brands I love”
“I can pay however I want”“I can checkout fast and it’s simple”
“I can engage with the brands I love”
Cardware 2013
Stakeholders driving payment evolution & digital identity
Why so difficult and so many fails?
Cardware 2013
Stakeholders driving payment evolution & digital identity
Card Associations
eWallets
CONSUMERS
MERCHANTS
Bank Credit Cards (Issuers)
ISOs
Mobile Merchant Providers
Processors Point of Sale Terminals
Business Credit Cards
Closed Networks
Banks
eWallet Platforms
Gateways
Online and In-Store Merchant Providers
Integrated Systems
Cardware 2013
Stakeholders driving payment evolution & digital identity
Look how Look how far we’ve far we’ve comecome
Look how Look how far we’ve far we’ve comecome
Cardware 2013
Stakeholders driving payment evolution & digital identity
Cardware 2013
Stakeholders driving payment evolution & digital identity
I don’t want to buy hardware that will be outdated in six months.
I don’t want to learn a new system and have to train my staff.
I don’t want to make it more complicated for my customers.
How Can a Retailer Keep up?How Can a Retailer Keep up?
Cardware 2013
Stakeholders driving payment evolution & digital identity
Don’t jump onto any bandwagon.
Cardware 2013
Stakeholders driving payment evolution & digital identity
If your customers are not using mobile wallets, don’t worry about them yet.
Cardware 2013
Stakeholders driving payment evolution & digital identity
If your customers are not lighting a fire under you for
PayPal or Bitcoin, don’t implement it.
Cardware 2013
Stakeholders driving payment evolution & digital identity
If the chargeback liability is not important to your business, don’t
spend extra for EMV.
Cardware 2013
Stakeholders driving payment evolution & digital identity
If your average transaction size is $150, don’t think about NFC.
Cardware 2013
Stakeholders driving payment evolution & digital identity
If people will buy more with eCommerce, get an online store.
Cardware 2013
Stakeholders driving payment evolution & digital identity
Your logo here
@Payfirma
www.payfirma.com
facebook.com/Payfirma
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