2of4 dtruran ebbf - imsd - creating your social enterprise

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An overview of some key steps to help you set up your meaningful and successful social enterprise.

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  • 1. Creating your social enterprise IMSD PROFESSOR Daniel Truran IMSD / Social Entrepreneurship

2. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es What can you expect from this course? An introduction to social entrepreneurship (DT) ! Social Entrepreneurship through the lenses of Ashoka 35 years experience (MZ) ! Social Scaling andHybrid Value Chains (MZ) ! Creating your own social enterprise and social impact (DT) ! Inspiring, managing, motivating your team and stakeholders (DT) ! Using social media to communicate, learn and co-create (DT) 3. ebbf.org / Daniel Truran www.eoi.es A bit of context to stretch our minds IMSD / Social Entrepreneurship 4. ebbf.org / Daniel Truran www.eoi.es 5. ebbf.org / Daniel Truran www.eoi.es 6. ebbf.org / Daniel Truran www.eoi.es 7. ebbf.org / Daniel Truran www.eoi.es 8. ebbf.org / Daniel Truran www.eoi.es Ten years ago there were no social networks. 9. ebbf.org / Daniel Truran www.eoi.es Ten years before that we didn't have the Web. 10. ebbf.org / Daniel Truran www.eoi.es If you work in the web programming, online marketing, or mobile phone industries 11. ebbf.org / Daniel Truran www.eoi.es your job did not exist twenty years ago. 12. ebbf.org / Daniel Truran www.eoi.es Who knows what jobs will exist twenty years from now? 13. ebbf.org / Daniel Truran www.eoi.es Why not create your job/s? IMSD / Social Entrepreneurship Natalija Gnezdova .... three jobs http://361degrees.nu/ I love my work. All three of them One earns me my bread and is interesting, challenging and super learning environment which gives me a lot of rhythm and space to do other things. Second allows me to think about doing "anything is possible projects" and dig deeper in who I want to be, where I want to be and what interests me. Third one is new and potentially full of "changing the world" projects, but realistically it is a big challenge of non continuos freelance work. And here I am, on the crossroads of three different companies, one of them is mine, another pays my bills and third just start to evolve in my life as a place to do projects that I think might be awesome. 14. ebbf.org / Daniel Truran www.eoi.es Why not create your job/s? The easy way The be foolish stay hungry way get experience / contacts in your area of interest just do it IMSD / Social Entrepreneurship Why not create your enterprise? Why not create a meaningful, useful to society, social enterprise? social enterprise social intrapreneur 15. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship hubmadrid.com 16. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es capability capacity do we have the skills to address the issue? do we have the resources? passion urgent need how badly does your target audience need your solution? the issue / solution you are most passionate about key ingredients to help you identify your successful social enterprise FINANCE? last, not first, on the list 17. ebbf.org / Daniel Truran www.eoi.es First step to creating a social enterprise Pick the social issue you wish to address ! ! ( the more urgent, the better ) IMSD / Social Entrepreneurship 18. ebbf.org / Daniel Truran www.eoi.es Who are you serving? ! Where? ! Global vs Local IMSD / Social Entrepreneurship 19. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es What is urgent / important about this issue for your target audience? IMSD / Social Entrepreneurship 20. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es 21. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship The bad news is, our customers hate us. The good news is, we have a lot fewer customers than we used to. 22. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship empathy map - pains and gains http://innovationgames.com/empathy-map/ 23. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es make it real ! 24. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship empathy map - pains and gains http://innovationgames.com/empathy-map/ 25. ebbf.org / Daniel Truran www.eoi.es What is your innovative solution to this social issue? IMSD / Social Entrepreneurship 26. ebbf.org / Daniel Truran www.eoi.es IDEA GENERATION generating ideas is NOT the problem (100) - worthy of being funded (10) not necessarily the best ideas but the most likely to be able to implemented. Capability Capacity to implement. - launched (4) - dead (1) - living dead (1) (making just enough that we cannot kill it but we should) - marginal (1) - star (1) pays for everything hundred-fold IMSD / Social Entrepreneurship Generating Solutions Dont stop at the first idea, continue creating new ideas! BRAINSTORMING 27. ebbf.org / Daniel Truran www.eoi.es Balancing Solutions Idea Generation Implementability Capability Capacity Do we have the skills? Do we have the resources? 28. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es 29. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es capability capacity do we have the skills to address the issue? do we have the resources? passion urgent need how badly does your target audience need your solution? the issue / solution you are most passionate about key ingredients to help you identify your successful social enterprise 30. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship WELCOME to the era of collaboration 31. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es how can you make the most of this new co-llaborative era? IMSD / Social Entrepreneurship crowd-sourcing crowd-funding co-working http://opinionator.blogs.nytimes.com/2011/03/28/crowdsourcing-a-better-world/ http://www.openideo.com/how-it-works/full.html 32. ebbf.org / Daniel Truran www.eoi.es co-creating solutions IMSD / Social Entrepreneurship 33. ebbf.org / Daniel Truran www.eoi.es involving your stakeholders in - dreaming - and then implementing the ideal experience who would you involve in co-creating? co-creating an experience 34. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es Find the right people in the team and supporting your enterprise Fit with mission, with values, with you! People that will make the project work: combination of experience / talent (give credibility to investors) people the two key success factors that a venture capitalist will analyse are: 1. the individuals in your team 2. the fact that you are operating in a sector with potential ! (Luis Blench) 35. ebbf.org / Daniel Truran www.eoi.es Circle of Investors external thinkers, innovators not involved in day by day operations, with time to look at the broader picture, at what is happening in the world around you and less in the day to day urgencies / re ghting Wisdom Council Careholders people 36. ebbf.org / Daniel Truran www.eoi.es http://www.guykawasaki.com/ The evangelists 37. ebbf.org / Daniel Truran www.eoi.es The evangelists http://www.garage.com/resources/ 38. ebbf.org / Daniel Truran www.eoi.es http://www.youtube.com/watch?v=K511ZttUjTA Selling the dream to / through evangelists 39. ebbf.org / Daniel Truran www.eoi.es who are you best evangelists ? IMSD / Social Entrepreneurship people you are serving people who share you same passion 40. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship Team Founders Hub Madrid gender balance for better results 41. ebbf.org / Daniel Truran www.eoi.es passion, alignment of values, experience (but we are building the kind of enterprise that does not exist yet so ....) the kind of people youd enjoy sharing over a cup of tea or coffee ... or something else IMSD / Social Entrepreneurship People 42. ebbf.org / Daniel Truran www.eoi.es where would you go to nd them? People - where are they? 43. ebbf.org / Daniel Truran www.eoi.es 44. ebbf.org / Daniel Truran www.eoi.es where would you go to nd them? People - where are they? Hub or other like minded organizations, related events, Facebook Forums 45. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es People where would you go to nd them? how Victor met The Student Ranking http://www.thestudentranking.com Through a chance facebook connection 46. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es Scarce resources - who does the work? Interns ! Talented unemployed wanting to learn new skills or offering their existing skills whilst they are seeking employment ! Outsourcing ! Crowdsourcing 47. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es https://www.odesk.com 48. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship identied social issue target location / peoples real needs (pains gains ) innovative solution/s evangelists your operational team now lets make some money 49. ebbf.org / Daniel Truran www.eoi.es What are the revenue streams? IMSD / Social Entrepreneurship look for as many and as diverse streams of revenue as possible think about ALL the stakeholders who are benetting from and could contribute nancially to your social enterprise 50. ebbf.org / Daniel Truran www.eoi.es Profit vs Non-Profit? IMSD / Social Entrepreneurship difficulty in generating revenues in some areas: e.g. education, health in the UK Community Interest Companies (CIC) http://www.bis.gov.uk/cicregulator/ 51. ebbf.org / Daniel Truran www.eoi.es Who should we re-distribute profit to? IMSD / Social Entrepreneurship To partners To investors To other social entrepreneurs To society Concept of re-distribution of wealth 19% 52. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es What to do with the profit? IMSD / Social Entrepreneurship $ 53. ebbf.org / Daniel T