RED TOURISM

Martynas RadzevičiusVilnius University

Lithuania

Martynas Radzevičius 2

INTRODUCTION

Education:• 2008 – 2013 – BA & MBA / Vilnius University• Since 2014 – PhD Student / Vilnius UniversityExperience:• Since 2012 – Development manager / Cozywood.com• Since 2009 – General manager / Open Culture

More – lt.linkedin.com/in/martynasr

Martynas Radzevičius 3

PLAN

• Tourism resource• Red tourism definition• Types of red tourism• Heritage industry and its development• Q&A

Martynas Radzevičius 4

TOURISM RESOURCE

What is the main tourism’s resource?

Martynas Radzevičius 5

HERITAGE

- Combines tangible and intangible heritage areas: physical and spiritual elements that give meaning and specific values to the site, creates a local spirit or genius loci.

- UNESCO Quebec deklaration, 2008

Martynas Radzevičius 6

Is it the same?

Martynas Radzevičius 7

RED TOURISM (1)

• Dark tourism (thanatourism, black spots)• Heritage tourism• Communist heritage tourism

Martynas Radzevičius 8

RED TOURISM (2)Dark tourism - the phenomenon which encompasses the presentation and consumption (by visitors) of real and commodified death and disaster sites

Martynas Radzevičius 9

RED TOURISM (3)

Martynas Radzevičius 10

RED TOURISM (4)

• Communist heritage tourism involves visits to places associated with the Communist or socialist past and present or to sites which represent or commemorate that past or present.

• Communist heritage tourism can also be defined as the consumption of sites and sights associated with the former communist regimes;

Martynas Radzevičius 11

RED TOURISM (5)

- is a themed tourism activity of learning, sightseeing, and nostalgia in communist heritage sites which commemorate past communist revolutionary events, heroes, and leaders;

Martynas Radzevičius 12

TYPES OF RED TOURISMGeographical Hystorical PoliticalCEE countries Communist

heritage tourism*Autocratic regimes

Former Soviet Union

Socialism tourism Socialism

Mid. /South Asia Socialism tourism SocialismChina, N. Korea and

CubaRed tourism Ongoing

Communism

Martynas Radzevičius 13

RED vs COMMUNIST TOURISM

Martynas Radzevičius 14

HERITAGE INDUSTRY

HERITAGE RESOURCES

HERITAGE AGENCIES

ORIENTATION

Accumulation

HERITAGE INDUSTRY

HERITAGE PRODUCTS

SELECTION

OTHER RESOURCES

Martynas Radzevičius 15

Thank you!

Q&A