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Why major e-commerce players like Rakuten, Qoo10, Groupon, LivingSocial, Rocket Internet, eBay, Naspers are venturing into Southeast Asia region? Visit ecommercemilo.com for more e-commerce insights in Malaysia and Southeast Asia.
2013The Ultimate Guide to
E-Commerce Statistics
in Southeast Asia & Malaysia
Why they are here?
Beautiful beaches?
Photo credits: Myshaadiwale
Source: World Bank
Internet penetration in Singapore, Malaysia, Vietnam is now growing faster than the world’s average
17m
In 2011, the Internet users in Southeast Asia was…
4m
36m
11m
28m
22m
Source: Euromonitor
Total 118m Internet UsersIn “Big 6” SEA countries
21m
17m
In 2016, the Internet users in Southeast Asia will be…
4m
11m
28m
22m
Source: Euromonitor
21m
80m
43m
36m
36m
Total 205m Internet UsersIn “Big 6” SEA countries
Source: Euromonitor
In 2011…
Retail Market E-Commerce Market
0.8%
2.8%
0.05%
0.5%
NA
0.6%
% EC Penetration rate, not inclusive of services
Source: Euromonitor
In 2016…
Retail Market E-Commerce Market
1.4%
3.8%
0.09%
0.5%
NA
0.7%
% EC Penetration rate, not inclusive of services
How’s southeast asia online users like?
How’s southeast asia online users like?
How’s southeast asia online users like?
How’s southeast asia online users like?
How’s southeast asia online users like?
How’s southeast asia online users like?
Source: comScore
Southeast Asia
online populations
are relatively young
… who spend much
of their time online
Read: Is Amazon losing market share to Lazada in SEA?Source: comScore
29.62 million
6.87 million
population
households
Photo Credits: Discpicture / Photo Asia Source: MCMC, Q1 2013
Source: MCMC, Q1 2013
Source: Nielsen, Ericsson ConsumerLab
27%smartphone penetration rate
9%tablet penetration rate
Read: The state of mobile commerce in Malaysia
34.97m
7.47m
11.38m
3.96m
Source: MCMC, Q1 2013
8.2 million credit cardsin circulation, 0.9 million of them are supplementary cards
Source: BNM, 2013
Read: What are the most popular credit cards for online payment?
Malaysians are used to making
payment via online banking too
Online banking sites in Malaysiareceived 2.7m visitors in Jan 2011
- a growth of 16% YoY
Source: comScore
1.82b1.97b
2.71b
3.65b
4.76b
5.76b
Euromonitor: 0.82b (2011)
Euromonitor:1.87b (2016)
Discrepancy between Nelson & PayPal and Euromonitor is mainly
because PayPal figures include services like travel and ticketing
Online Commerce Market Size
Source: Nielsen & PayPal Analysis, 2011
Online Commerce Top Categories
268m
184m
130m
87m
84m
78m
72m
57m
57m
Source: Nielsen & PayPal Analysis, 2011
0.10b
0.47b
1.00b
1.82b
2.68b
3.43b
Mobile commerce share increase from 5.49% in 2010 to 59.55% in
2015 (forecast). Staggering!
Mobile Commerce Market Size
Source: Nielsen & PayPal Analysis, 2011
Mobile Commerce Top Categories
50m
12m
11m
4m 5m
13m
7m
4m
30m
23m21m
19m17m
11m
Source: Nielsen & PayPal Analysis, 2011
Read: Top & popular e-commerce sites in Malaysia
Who are the merchants?Photo credits: webShaper
70% of 1 million SMEs
in Malaysia do not have website
Account for up to 99.2% of total business establishmentsContribute up to 32% of Malaysia’s GDPEmploy 56% of total workforce
SME
Source: The Edge, SME ICT Usage Survey
Source: ACCCIM 2012 SMEs Survey
SME industry breakdown49% of them are in Wholesale & Trading, Manufacturers
25%
10%
14%
24%
Source: ACCCIM 2012 SMEs Survey
48%
28%
24%
SME involvement & readiness for e-commerce72% of them are not doing e-commerce yet Growth potential
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