{

Rohan Monis (1416120)Vinay Prasad Rajput (1416159)

Sunil T (1416144)Shankar R (1416130)

Puneeth C Kankanawady (1416idk)

Volkswagen Headquarters

Type Public (AG)

Industry Automotive

Founded Berlin, Germany (28 May 1937)

Headquarters Wolfsburg, Germany

Number of locations 100 production facilities across 27 countries

Area served Worldwide

Key peopleFerdinand K. Piëch (Chairman)Martin Winterkorn (CEO)

ProductsAutomobiles, commercial vehicles, engines, motorcycles, turbomachinery

Production output 10.14 million (2014)

ServicesBanking, financing, fleet management, insurance, leasing

Revenue €197 billion (2013)

Operating income €11.7 billion (2013)

Profit €9.006 billion (2013)

Total assets €323.4 billion (2013)

Total equity €83.628 billion (2013)

Owner

Porsche Automobil Holding SE (50.7%)State of Lower Saxony (20%)Qatar Holding LLC (17%)Capital Group Companies (4.097% participation, 5.6% voting rights)

Number of employees 572,800 (2013)

Divisions•Automotive Division•Financial Services Division

Subsidiaries

TransportationDesigning FacilitiesFinancial ServicesOthers

Website volkswagenag.com

Volkswagen Group and its subsidiaries, is a German multinational automotive manufacturing company headquartered in Wolfsburg, Lower Saxony, Germany.

It designs, manufactures and distributes passenger and commercial vehicles, motorcycles, engines, and turbo machinery and offers related services including financing, leasing and fleet management.

In 2012, it produced the second-largest number of motor vehicles of any company in the world, behind Toyota and ahead of General Motors.

It has maintained the largest market share in Europe for over two decades. As of 2013, it ranked ninth in the Fortune Global 500 list of the world's largest companies.

In 2014, it has reached production output of 10.14 million (2014)

Volkswagen Group sells passenger cars under the Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda and Volkswagen marques; motorcycles under the Ducati brand; and commercial vehicles under the MAN, Scania, Neoplan and Volkswagen Commercial Vehicles marques.

It is divided into two primary divisions, the Automotive Division and the Financial Services Division, and has approximately 340 subsidiary companies

Volkswagen was founded in 1937 to manufacture the car which would become known as the Beetle.

The company's production grew rapidly in the 1950s and 1960s, and in 1965 it acquired Auto Union, which subsequently produced the first post-war Audi models.

Volkswagen launched a new generation of front-wheel drive vehicles in the 1970s, including the Passat, Polo and Golf; the latter became its bestseller.

Volkswagen acquired a controlling stake in SEAT in 1986, making it the first non-German marque of the company, and acquired control of Škoda in 1994, of Bentley, Lamborghini and Bugatti in 1998, Scaniain 2008 and of Ducati, MAN and Porsche in 2012.

Competition Analysis

Toyota and General Motors are the major competitors on a global scale with Ford following closely.

Sales (as of 2009): Toyota – 7.3 million units

General Motors – 6.5 million units

Volkswagen – 6.29 million units.

Ford – 5.73 million units

Major Markets: Toyota - Japan and North America

General Motors – United States and

China

Volkswagen – Europe and China

Ford – United States and Europe

Competition Analysis

Sales

Toyota 12%

GM 11%

Volkswagen 10%

Ford 8%

Others

Competition Analysis

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2000 2005 2009

volkswagen

GM

Ford

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2000 2005 2009

Volkswagen

GM

Ford

Motors

Revenue and Profit comparison

Iconic Brand portfolio, giving customers ample choice.

Self substitutes: Brands compete amongst themselves.

Technological leadership.(DSG Engines: sold over 3.5 million units)

Innovative designs and concept cars to satisfy tomorrows needs.

Competitive Advantage

BRIC: Markets and Volkswagen standings

Volkswagen owns 19.9% stake in Suzuki, which owns 54%stake in Maruti Suzuki

Mode of entry:

China: Joint Ventures. Brazil: owned subsidiary

and joint venture. Russia: owned

subsidiaryIndia: owned subsidiary

and strategic alliance

Objective: Ensuring profitable growth and creating sustainable value.

Focus: expansion of brand and product portfolio alongside increase in GLOBAL footprints and emerging market presence.

Capital targets: more than 16% ROI and 20% ROE(pre tax)

Plan 2018

Plan 2018: organization driven by innovation.

Global reach and research centers across continents of various brands.Regional head offices at Shanghai, Chattanooga and Wolfsburg being the head quarters

• In mature markets , luxury cars account

for 10-15% of sales, while in India just

3% of sales comprises of premium

vehicles.

• Delhi and Mumbai account for nearly

50% of luxury car sales.

• Emerging markets show a younger

profile compared to developed ones.

• The average luxury car buyer in India is

around 35 years old , Globally it would

be 43-45.

• Indian consumers are value –sensitive

not price sensitive.

Overview Of The Luxury Car Market 2014

Mercedes-Benz analysis

6246

9371

9375

7327

3003

5511

9003

10002

5819

7430

7138

9003

2010

2011

2012

2013

MERCEDES-BENZ

AUDI

BMW

Growth of Luxury Car Market Players(Sales units)

Mercedes-Benz analysis

Expansion of Product Portfolio

Service Options

Expansion of Dealer Network

Customer Connection

Competitive Advantage Towards Volkswagen Competitors

Volkswagen Structure It is divided into two primary divisions, the

Automotive Division and the Financial Services Division, and has approximately 340 subsidiary companies.

The company has operations in approximately 150 countries and operates 100 production facilities across 27 countries.

It holds a 19.9% non-controlling shareholding in Suzuki and has two major joint-ventures in China

In 2013, Volkswagen Group's largest single country market was China with 3.27 million units delivered, followed by Germany with 1.16 million units. Divided by regions, Western Europe was the largest market of the Volkswagen Group with 3.65 million units in 2013, followed by Asia-Pacific with 3.64 million, and South America with 908,000 units delivered in 2013.

The European ranking of automakers is compiled monthly by the European Auto Manufacturers' Association ACEA. Volkswagen has held the top spot in Europe uninterrupted for more than two decades.

The company narrowly missed being the top global automaker in the first half of 2014, selling 5.07 million vehicles in the six months ending June 30, 2014, just behind Toyota which notched up 5.1 million vehicle sales.

Volkswagen Sales & Market Share

Volkswagen Company Structure

Volkswagen intends to deploy intelligent innovations and technologies to become a world leader in customer satisfaction and quality

The goal is to increase unit sales to more than 10 million vehicles a year

Volkswagen aims to be the most attractive employer in the automotive industry by 2018

Volkswagen strategy for 2018

Vocational Training

University Graduates

Jobs Group-wide

Jobs

Developments in workforce

Employees at September 30, 2014¹)