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What make the advertising campaign of Coca-Cola successfull?

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What make the advertising campaign of Coca-Cola successful?Name: Nguyen Le TuanClass: TM002

PRESENTATION LAYOUT

An American multinationnal corporationInvented in 1893Products are available in 200+ countries1.8 billion drinks are servicing dailyBest-selling soft drink in most countriesRecognized as the number 1 global brand in 2010

ADVERTISING CAMPAIGNS

Share a CokeThe logo CocaCola is removed from the bottle and replaced by a persons nameThe campaign started at Australia in 2011 and spread out 123 countriesIt made that people feel special and appreciate.People have to go out and find a bottle with their name on it, then share with their friends

Share a CokeShare a Coke tours will allow consumers to customize a Cocacola can for themselveIf you dont care too much about your name, Cocacola has alternative options: such as nickname, character

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