Ad lib investor deck (1)

AdLib Mediation, LLC Adlibmediation.com

AdLib MediationMobile Ad Optimization Engine

June 12, 2015Los Angeles, CA

Michael Haller

Not needed yet

Michael Haller

Not necessary; too old

Michael Haller

not yet for investors

Michael Haller


Frank Brenes

what do you mean not yet? Should I leave it for investors or not? This should be internal i guess.

Michael Haller

Not yet for investors

Michael Haller


Michael Haller


Michael Haller

Not for investors

AdLib Mediation, LLC Adlibmediation.com 2

ABOUT US

OUR SERVICES

OUR THINKING


OUR SERVICES


AD MEDIATIONDefinition

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What is a basic Ad Mediation Platform?

Ad Mediation is a technology that sends ad requests to multiple ad networks. AdLib enables the publisher to find the best available network to fill their ad requests. Publishers typically rank ad networks in order of preference. Our mediation platform tries the top ad network first, if the top doesn’t fill based off of specific parameters, then it will go try to fill with the 2nd ad network and work it’s way down until it has been filled. Reserve ads are cached, so no request goes unfilled.


WHY MEDIATIONWhy

5

Why use Ad Mediation in general?Most mobile publishers have more ad spots than they can fill through one ad network or their direct sales team. To maximize fill rates and sell more of their inventory, most publishers work with multiple ad networks at the same time. Ad Networks performance can also vary for a given publisher, with some offering better fill rates in a particular geographic area or demographic than another. This means some ad networks will produce more revenue for a publisher than others. With ad mediation, the publisher can match the right ad networks to the right inventory and monetize more of their impressions. Mediation increases fill rates, maximizes eCPMs, and helps the publisher generate the most revenue possible from every impression. This is an essential monetization solution for the publisher.


Mobile ad optimization engine.


OUR SERVICESThree Pronged Approach

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Unified Dashboard

Inventory Control

One SDK

Unified Dashboard, Inventory Control, One SDK.

AdLib--the Smart Mediation solution for the publisher. It’s that simple; our software does the ad monetization work, allowing the developer do what they do best, develop great mobile content.


OUR SERVICESWhat we do

8

AdLib is a smarter mobile ad mediation platform.

AdLib functions as the developer’s own ad optimization engine that learns from its own data & optimizes traffic to maximize ad revenue.

• Key advantage of AdLib Mediation is that it enables the developer to take full control of their own traffic without bias

• Pure “Tool” so developer can be confident that AdLib will not push its own ad supply over their own priorities

• Business model is 1:10 ad requestso Every tenth ad request is assigned to AdLib for

monetization in their closed network


OUR SERVICESPure Ad Optimization Tool

9

Adlib instantly gives the mobile app developer the ability to effectively mediate and optimize its own ad inventory by:

• Adding Direct Deals, Affiliate offers, and house ads

• Using 3rd party ad networks to "back-fill unused inventory“

• Increasing fill rate and revenue up to 90%• Monitoring ad inventory in Real Time• Offering a unified Dashboard showing the

“entire picture”


OUR SERVICESWhom We Focus On

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INDIE DEVELOPERFocus on the Indie developer that has traffic to monetize, without sacrificing it all to 3rd party ad networks. AdLib enables them to take control.

UNIFIED DASHBOARDOne Dashboard to control all your mobile ad revenue. Your “go-to” solution to add, A/B Test 3rd party ad networks, and prioritize direct /affiliate ads!

APP STUDIOS

COMPLETE CONTROLNo longer are you dependent on a few ad networks to determine your ad revenue, you are in control of your own inventory and have access to 10-mobile ad networks!

If you’re a publisher that manages yield for several games, apps, or building platforms, AdLib is the perfect solution to monetize in Real-Time!


Simple. powerful. scalable.

AdLib mediation platform screenshots


PLATFORM SCREENSHOTSEasy Setup Wizard

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Campaign Set-Up Campaign Parameters


UNIFIED DASHBOARDScreenshots

13

Real-Time Data A/B Test 3rd Party Networks


AdColonyAppi

a

AdLib Simplified Diagram

14

InMOBI

MMedia

DirectAd

AdsHighest eCPM

Geo Target

Latency

Device Targeting

Fill Rate

Best CTR


3rd PARTY AD NETWORKSAdLib Supported

15


OUR TECHNOLOGYWhat’s the code

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Front End:

Ruby on Rails® is an open-source web framework that’s optimized for programmers happiness and sustainable productivity. It lets you write beautiful code by favoring convention over configuration

Back End:

GO Lang is the latest, state-of-the-art software from Google. It is designed specifically to allow for ease in data crunching, resulting in the most sophisticated algorithms possible.


ABOUT US


ABOUT USOFFICES & PARTNERSHIPS

5OFFICES WORLDWIDE

125+Employees

20 Years Combined Experience

San Francisco

New York

18

Los Angeles

Lahore

Chicago


ABOUT USOur Vision

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Our vision is to be the #1 Mobile Ad Mediation Layer for mobile developers & publishers


ABOUT USPresident and CEO

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L. Michael Haller

President and CEO

Mr. Haller is currently the General Manager of the HammerCat mobile game studio in Hollywood. Haller is the former Chairman of the Board of Kapitall, Inc., the newest online stock brokerage, where he was responsible for building out the platform and, in effect, gamifying Wall Street.

Haller entered the video game industry, after ten years representing Japan’s Kodansha Ltd.’s animation division. After licensing anime properties, such as AKIRA, to THQ, he joined the company as a Board Member and Senior VP. Haller’s contribution was crucial in THQ’s growth from a Nintendo-based handheld publisher to full 3D games for the new PlayStation.

After eight years, Haller left to join Electronic Arts, where, as VP, GM and executive producer, he oversaw both Dreamworks Interactive and EA Japan. At Dreamworks, he managed the two best-selling MEDAL OF HONOR games, ALLIED ASSAULT and FRONTLINE


ABOUT USChief Revenue Officer

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Frank J. BrenesChief Revenue Officer

Mr. Brenes is an expert in the field of mobile advertising ecosystems, with an emphasis on iOS/Android/Mobile Web platforms. He has been heavily involved in mobile publisher acquisitions for the purpose of growing a mobile publisher base from the ground up.

He is a key player in knowing the mobile developer/publisher landscape with an enormous developer network. Frank co-founded two mobile ad companies, and has over 300 mobile apps/widgets on both Android & iOS.

At his most recent venture he obtained Annual revenues of $23 Million as the Director of Publisher Acquisitions at LeadBolt Mobile Ad Network (SEPT 2010 to FEB 2013), and help build a network publisher base of over 65,000 Publishers with over 140K Ad Network Apps.


ABOUT USChief Technical Officer

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Serge Kreiker Chief Technical Officer

Mr. Kreiker is the co-founder and Chief Technology Officer of the latest online investment platform, Kapitall, the recipient of many awards for design and innovation.

At Kapitall, he managed all product development from specification to design and implementation. Prior to Kapitall, Mr. Kreiker worked at Bloomberg LLP as a Project Manager and Technical Lead in the Research & Development group in New York City.

He also served as a research assistant in the Artificial Intelligence Department of the French National; Research Lab (CRNS), and as Application Developer/Programmer Analyst in the e-Business Department at Computer Science Corporation.


ABOUT USVP of Advertiser Relations & Business Development

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Tami HathawayHead of Business

Development

Mrs. Hathaway has been providing financial consulting and business strategic planning, as well as licensing for the digital entertainment industry for over 15 years. Along with Michael Haller, as part of the development team of start up HammerCat Studios, she supports the operations of the company, as well as assisting in business development efforts, and targeting mobile game advertisers as part of the app optimization strategy.

Prior to joining HammerCat Studios, Hathaway headed the business development efforts for one of the first in-game advertising companies, IGA Worldwide, Inc. She also was head of licensing efforts for the global game publisher, Sammy/SEGA Corporation. Previously, she served as Head of Finance for Electronic Arts’, Los Angeles Studio, and the Walt Disney Company.


ABOUT USOur leadership philosophy

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Never doubt that a small group of thoughtful, concerned, everyday-people can change the world.

Frank BrenesChief Revenue Officer

“”


OUR THINKING

Powerful Insightful Research


OUR THINKINGLatest Research Article

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According to Gigaom research, mediation is the prefered tool for publishers. They believe that the right mediation tool can help boost ad revenues and optimize fill rates in markets around the world. Mediation-based systems send an ad request to the top network based on priority, moving down the list until the request is filled. Ads are placed on the publisher’s priorities to maximize ad fill rates, thus increasing revenue.

Mobile ad mediation is emerging as a powerful tool for the right publishers


OUR THINKINGNews and Trends

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13-1718%

18-2420%

25-3434%

35-5420%

55+8%

UTILITIES

8%

SOCIAL NETWORKING

28%

GAMES50%

OTHER4%

ENTERTAINMENT

10%3.8 BILLIONsmartphones expected worldwide in 2015

USAGE BREAKDOWN

Our new research shows dramatic rise of smartphones

Smartphone Age Distribution


TIMELINEFuture Steps

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2015Q3

Beta ProductLaunch

2015Q4

raise funds for launch

2016Q1-Q2

Full-scale Production Run

extra functions launch & manpower

beta testing and data collection

Admin role suite

BET

A

$


REVENUE FORECAST3- Year Forecast

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Adlib Revenue Forecasts

3 Year

1/4/14 Total Year

1 Total Year

2 Total Year

3

Revenue $37,588,471 $45,106,165 $67,659,248

Yearly Operational Expenses $1,145,100 $1,197,200 $1,405,040 Net Revenue Before Taxes $36,443,371 $43,732,045 $65,598,068 Net Revenue After Taxes $25,510,360 $30,612,432 $45,918,647

Cumulative Appls per Week 55,053 66,064 99,095

Number of Cumulative Apps Adjusted for Retention 51,199 61,439 92,159

Network Impressions per week 102,398,580,000 122,878,296,000 184,317,444,000

Adlib Impressions 10,239,858,000 12,287,829,600 18,431,744,400

**Detailed Spreadsheet Available


THANK YOU


CONTACT USstay in touch

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TWITTERtwitter.com/adlibmediation

FACEBOOKfacebook.com/adlibmediation

LINKEDINlinkedin.com/adlibmediation

SKYPE@ frank_mobi28

GOOGLE+plus.google.com/adlibmediation

[email protected]


CONTACT USour headquarters

32

2233 Honolulu Ave #304Montrose, CA, 91020

@424 226 6624424 226 6624

[email protected]

telfax

Data & Analytics

Ad lib investor deck (1)