© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

GlobalHead of UX,HP Software

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15,000 employees

Customers

$3,000,000,000 net revenue

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BIG DATA

1SECURITY

2APLICATION

DELIVERY

MANAGEMENT

3IT OPERATIONMANAGEMENT

4

SOFTWARE

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Prof. Norman Shwalem

User Experience Is All About Storytelling”

”

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2007The year is:

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June 29, 2007

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THE FIRST GENERATION OF IPHONE

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The technology was there!Apple just came and told the Story…

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2015Today…The year is:

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BIG DATA CHANGES EVERYTHING

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Samsung S4http://http://blog.laptopmag.com/use-smart-scroll-pause-galaxy-s4

Samsung S4http://www.bluebugle.org/2013/03/new-sensors-on-galaxy-s4-smartphone.html

XBOX Kinecthttp://www.digitaltrends.com/gaming/rumored-specs-for-kinect-2-describe-a-far-more-precise-motion-controller-for-xbox-720/

INTERACTION IS LIMITLESS

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Microsoft Car OS http://cdn0.vox-cdn.com/entry_photo_images/10090595/wkzy36l1_verge_super_wide.png

Nest learning thermostat https://nest.com/

JAWBONE wrist bandhttps://jawbone.com/up

THE WORLD AROUND US…

MOTO 360http://gizmodo.com/one-of-these-10-designs-will-become-an-actual-moto-360-1593086121

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A Good User Experience Is When We

CONNECT THE DOTS

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DATADEVICESVALUE

Into ONE Story

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STORIES THAT MAKE OUR LIVES EASY!

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To Get:

WHAT I WANTWHEN I NEED IT IN MY IMMEDIATE CONTEXT!

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CONSUMER space solutions

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NOW

+

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Image source: http://www.cnet.com/news/how-walmart-is-going-all-out-with-mobile/http://www.barcode-test.com/wp-content/uploads/2013/03/Walmart-App-onSmartphone.png

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First Steps we are doing at HP

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Video describing world of the future. Oded making some changes

SAFE CITY – Vision ProductThe way cities will be managed in the near future

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Key to remember:

Tell a good STORY

Focus on THE END USER

Convey VALUE

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Its Time To Let

USER EXPERIENCE Change Big Data!

Thank you!