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《 市场调查 》 卓德保. 教材: 《市场调查》蒋萍主编,上海人民出版社. 参考书: 《市场调查》魏玉芝主编,东北财经大学出版社. 第 1 章 总论. 第 2 章 调查方案的设计. 第 3 章 已有资料的收集. 第 4 章 原始资料的收集方法 —— 定性资料的搜集. 目 录. 第 5 章 原始资料的收集方法 —— 定量资料的搜集. 第 6 章 量表及其设计. 第 7 章 问卷设计. 第 8 章 抽样设计思路与方法. 第 9 章 数据分析方法. 第 10 章 市场调查报告. - PowerPoint PPT Presentation
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